Pinterest Global Platform Report July 2021 v01

PINTEREST STATS
FOR JULY 2021
EXPLORING PINTEREST’S ADVERTISING AUDIENCE AROUND THE WORLD

!
The ‘potential audience’ figures shown in this report use data published in Pinterest’s own self-service advertising tools,
and represent the platform’s potential advertising reach. Pinterest’s self-service tools publish audience reach data
as a range (e.g. from 25,000 to 30,000), and we use the mid-point of these published ranges as the basis for our
reporting. However, for various reasons, please note that advertising audience reach figures may not match the
platform’s monthly active user figures, and should not be treated as such. For example, Pinterest’s tools only report
audience reach data for a limited selection of countries and territories, whereas its total active user base likely includes
users outside of these geographies. Meanwhile, individual user behaviours and the impact of US sanctions may mean
that some active users are not shown any advertising during a particular reporting period. Conversely, audience
figures may not represent unique individuals. This is because some individuals may manage multiple accounts
on the same platform, and because some accounts may represent ‘non-human’ entities such as businesses, pets, groups
and organisations, buildings, locations, and more, regardless of platform rules governing such accounts. As a result,
it’s not uncommon for platforms’ advertising audience figures to exceed the population figures for eligible age
groups published by organisations such as the United Nations, or to exceed the internet user figures that we publish
in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total eligible
population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience
figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments.
IMPORTANT NOTES

CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE THAN
200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES

GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

7
JUL
2021
SOURCE: PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). FIGURES USE MID-POINTS OF PUBLISHED RANGES. *NOTE: PINTEREST PUBLISHES DATA FOR ‘UNSPECIFIED’ GENDER IN
ADDITION TO ‘MALE’ AND ‘FEMALE’, SO GENDER SHARE FIGURES WILL NOT SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE
ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES. PINTEREST ADDED MEXICO TO ITS AD TARGETING OPTIONS IN Q2, ADDING 14+ MILLION USERS TO THE GLOBAL TOTAL.
POTENTIAL AUDIENCE*
THAT PINTEREST REPORTS
CAN BE REACHED WITH
ADVERTS ON PINTEREST
PINTEREST’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
223.3 3.6% +2.0% 77.1% 14.9%
MILLION +4 MILLION
PINTEREST: ADVERTISING AUDIENCE OVERVIEW
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON PINTEREST

8
JUL
2021
16.0%
29.3%
13.5%
7.1% 7.4%
2.8%
2.4%
6.5%
2.8%
1.7% 1.5% 0.7%
1.0%
4.1%
1.6%
0.6% 0.9% 0.3%
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). *NOTES: “N/A” CORRESPONDS TO “UNSPECIFIED” GENDER, AS REPORTED BY
PINTEREST’S TOOLS. DATA BASED ON THE SELECTION OF COUNTRIES AVAILABLE IN PINTEREST’S SELF-SERVICE TOOLS. *ADVISORY: DATA ON THIS CHART REPRESENT PINTEREST’S ADVERTISING
AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE SHARES OF TOTAL ACTIVE USERS.  COMPARABILITY ADVISORY: BASE CHANGES.
FEMALE MALE N/A* FEMALE MALE N/A* FEMALE MALE N/A* FEMALE MALE N/A* FEMALE MALE N/A* FEMALE MALE N/A*
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF PINTEREST’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF PINTEREST’S ADVERTISING AUDIENCE

9
JUL
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED JUL
2021). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ADVISORY: “REACH”
MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
11 NETHERLANDS 4,375,000 -15.1%
12 POLAND 3,796,000 -9.9%
13 BELGIUM 2,341,500 -17.4%
14 AUSTRIA 1,920,500 -0.4%
15 ROMANIA 1,740,000 +16.0%
16 PORTUGAL 1,710,000 +3.3%
17 SWEDEN 1,620,000 -14.7%
18 SWITZERLAND 1,617,000 -10.5%
19 GREECE 1,561,000 +2.0%
20 HUNGARY 1,441,000 +3.0%
01 U.S.A. 89,900,000 -5.8%
02 BRAZIL 27,500,000 +47.8%
03 MEXICO 14,500,000 [NEW]
04 GERMANY 14,100,000 -16.2%
05 U.K. 10,375,000 -19.1%
06 FRANCE 9,780,000 -17.1%
07 CANADA 9,205,000 -10.2%
08 ITALY 7,465,000 -14.3%
09 SPAIN 6,545,000 -10.6%
10 AUSTRALIA 4,575,000 -2.9%
COUNTRIES AND TERRITORIES WITH THE LARGEST PINTEREST ADVERTISING AUDIENCES
PINTEREST AD REACH RANKING

10
JUL
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED JUL
2021). *NOTES: DATA ARE NOT AVAILABLE FOR ALL COUNTRIES. RANKINGS BASED SOLELY ON COUNTRIES FOR WHICH DATA ARE AVAILABLE AT THE TIME OF PUBLICATION. ONLY INCLUDES
COUNTRIES AND TERRITORIES WITH POPULATIONS OF 50,000+. ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.  COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 AUSTRALIA 21.3% 4,575,000 -2.9%
12 PUERTO RICO 20.8% 515,500 -6.3%
13 GERMANY 19.1% 14,100,000 -16.2%
14 IRELAND 19.1% 783,500 -24.6%
15 PORTUGAL 18.9% 1,710,000 +3.3%
16 DENMARK 18.9% 945,500 -28.1%
17 SWEDEN 18.8% 1,620,000 -14.7%
18 U.K. 18.0% 10,375,000 -19.1%
19 NORWAY 17.9% 834,500 -19.7%
20 FRANCE 17.6% 9,780,000 -17.1%
01 U.S.A. 32.0% 89,900,000 -5.8%
02 MALTA 32.0% 124,000 +30.5%
03 GUAM 30.7% 41,500 +20.3%
04 NETHERLANDS 29.4% 4,375,000 -15.1%
05 CANADA 28.0% 9,205,000 -10.2%
06 AUSTRIA 24.3% 1,920,500 -0.4%
07 BELGIUM 23.6% 2,341,500 -17.4%
08 LUXEMBOURG 23.1% 126,500 +0.8%
09 NEW ZEALAND 22.3% 904,500 -0.2%
10 SWITZERLAND 21.4% 1,617,000 -10.5%
COUNTRIES AND TERRITORIES* WITH THE LARGEST PINTEREST ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: PINTEREST

12
JUL
2021
SOURCES: PINTEREST’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021) USING MID-POINTS OF PUBLISHED RANGES; KEPIOS ANALYSIS OF POPULATION DATA FROM THE UNITED NATIONS AND
THE U.S. CENSUS BUREAU (JUL 2021). *NOTE: PINTEREST PUBLISHES DATA FOR USERS OF ‘UNSPECIFIED’ GENDER IN ADDITION TO ‘MALE’ AND ‘FEMALE’, SO GENDER SHARE FIGURES WILL NOT
SUM TO 100%. *ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
4.58 21.3% -2.9% 78.0% 14.8%
MILLION -135 THOUSAND
AUSTRALIA
AUSTRALIA

13
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.92 24.3% -0.4% 78.6% 16.2%
MILLION -8,500
AUSTRIA
AUSTRIA

14
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
2.34 23.6% -17.4% 76.0% 19.8%
BELGIUM
BELGIUM

15
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
27.50 15.6% +47.8% 75.8% 17.8%
MILLION +8.9 MILLION
BRAZIL
O R D E M E P R O G R E S
S
O
BRAZIL

16
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
9.21 28.0% -10.2% 77.6% 12.9%
MILLION -1.0 MILLION
CANADA
CANADA

17
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
178.0 17.1% +9.2% 77.5% 18.5%
THOUSAND +15 THOUSAND
CYPRUS
CYPRUS

18
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.36 14.7% -19.4% 79.6% 16.7%
CZECHIA
CZECHIA

19
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
945.5 18.9% -28.1% 80.7% 15.2%
THOUSAND -369 THOUSAND
DENMARK
DENMARK

20
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
769.5 16.0% -16.5% 82.6% 12.1%
FINLAND
FINLAND

21
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
9.78 17.6% -17.1% 76.7% 18.0%
FRANCE
FRANCE

22
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
14.10 19.1% -16.2% 78.3% 15.7%
GERMANY
GERMANY

23
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.56 17.0% +2.0% 79.4% 14.9%
MILLION +31 THOUSAND
GREECE
GREECE

24
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
41.5 30.7% +20.3% 72.6% 17.9%
THOUSAND +7,000
GUAM
GUAM

25
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.44 17.1% +3.0% 79.9% 16.1%
HUNGARY
HUNGARY

26
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
783.5 19.1% -24.6% 74.6% 18.3%
IRELAND
IRELAND

27
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
7.47 13.9% -14.3% 78.1% 16.8%
ITALY
ITALY

28
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
126.5 23.1% +0.8% 73.5% 22.5%
THOUSAND +1,000
LUXEMBOURG
LUXEMBOURG

29
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
124.0 32.0% +30.5% 74.8% 21.8%
MALTA
MALTA

30
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
14.50 14.3% [N/A] 74.2% 19.1%
MILLION
MEXICO
MEXICO

31
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
4.38 29.4% -15.1% 76.5% 17.8%
NETHERLANDS
THE NETHERLANDS

32
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
904.5 22.3% -0.2% 78.5% 15.7%
THOUSAND -2,000
NEW ZEALAND
NEW ZEALAND

33
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
834.5 17.9% -19.7% 79.9% 14.6%
NORWAY
NORWAY

34
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
3.80 11.6% -9.9% 80.7% 15.1%
POLAND
POLAND

35
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.71 18.9% +3.3% 80.5% 15.2%
PORTUGAL
PORTUGAL

36
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
515.5 20.8% -6.3% 76.5% 16.4%
PUERTO
RICO
PUERTO RICO

37
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.74 10.5% +16.0% 79.5% 16.0%
ROMANIA
ROMANIA

38
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
667.0 14.1% +4.8% 76.3% 18.4%
SLOVAKIA
SLOVAKIA

39
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
6.55 15.9% -10.6% 74.4% 18.4%
SPAIN
SPAIN

40
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.62 18.8% -14.7% 77.3% 18.1%
SWEDEN
SWEDEN

41
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
1.62 21.4% -10.5% 78.1% 16.0%
SWITZERLAND
SWITZERLAND

42
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
10.38 18.0% -19.1% 76.7% 17.3%
THE UNITED
KINGDOM
THE UNITED KINGDOM

43
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
89.90 32.0% -5.8% 77.5% 11.8%
THE UNITED STATES
OF AMERICA
THE UNITED STATES OF AMERICA

44
JUL
2021
POTENTIAL AUDIENCE*
CAN BE REACHED WITH
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE
IN PINTEREST’S
ADVERTISING REACH
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS FEMALE*
PERCENTAGE OF
ITS AD AUDIENCE
THAT PINTEREST
REPORTS IS MALE*
10.5 12.0% -16.0% 75.0% 16.7%
THOUSAND -2,000
THE UNITED STATES
VIRGIN ISLANDS
THE UNITED STATES VIRGIN ISLANDS

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Pinterest Global Platform Report July 2021 v01