The latest insights into Facebook Messenger adoption and use around the world in July 2021. Find similar reports for a variety of other social platforms, together with in-depth data exploring digital behaviours in every country in the world, at https://datareportal.com/
AI Virtual Influencers: The Future of Influencer Marketing
Facebook Messenger Global Platform Report July 2021 v01
1. MESSENGER STATS
FOR JULY 2021
THE LATEST DATA FOR FACEBOOK MESSENGER ADOPTION AND USE IN
MORE THAN 230 COUNTRIES AND TERRITORIES AROUND THE WORLD
2.
3. 3
REPORT CONTENTS
GLOBAL HEADLINES AND BENCHMARKS
HEADLINE DATA FOR WORLD REGIONS
DATA FOR UN GEOSCHEME REGIONS
LOCAL DATA FOR 230+ COUNTRIES
FURTHER INFORMATION
4. !
The ‘potential audience’ figures shown in this report use data published in Facebook’s self-service advertising tools,
and represent Messenger’s potential advertising reach. For various reasons, please note that these advertising
audience reach figures may not match the platform’s monthly active user figures, and should not be treated as
such. For example, individual user behaviours and the impact of US sanctions may mean that some active users are
not shown any advertising on the platform during a particular reporting period. Conversely, audience figures
may not represent unique individuals. This is because some individuals may manage multiple accounts on the
same platform, and because some accounts may represent ‘non-human’ entities such as businesses, pets, groups and
organisations, buildings, locations, and more, regardless of platform rules governing such accounts. As a result, it’s
not uncommon for platforms’ advertising audience figures to exceed the population figures for eligible age
groups published by organisations such as the United Nations, or to exceed the internet user figures that we publish
in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total eligible
population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience
figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments.
IMPORTANT NOTES
5. CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE THAN
200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES
6. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
8. 8
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.07 17.5% +5.6% 44.1% 55.9%
BILLION +57 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FACEBOOK MESSENGER: AD AUDIENCE OVERVIEW
9. 9
JUL
2021
2.4%
10.3%
14.0%
8.1%
5.2%
3.0%
1.8%
3.0%
14.0%
19.6%
9.3%
5.1%
2.6%
1.7%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: DATA ON THIS CHART REPRESENT FACEBOOK MESSENGER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE
SHARES OF TOTAL MONTHLY ACTIVE USERS. SOME AD FORMATS ARE NOT AVAILABLE IN ALL COUNTRIES, WHICH MAY AFFECT DATA. COMPARABILITY ADVISORY: BASE CHANGES.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF FACEBOOK MESSENGER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF MESSENGER’S ADVERTISING AUDIENCE
10. 10
JUL
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
COMPARABILITY ADVISORY: BASE CHANGES.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
01 INDIA 140,000,000 +7.7%
02 BRAZIL 73,000,000 +4.3%
03 MEXICO 69,000,000 +7.8%
04 VIETNAM 56,000,000 +5.7%
05 PHILIPPINES 50,000,000 +6.4%
06 THAILAND 39,000,000 +5.4%
07 EGYPT 37,000,000 +8.8%
08 INDONESIA 31,000,000 +3.3%
09 BANGLADESH 30,000,000 +11.1%
10 U.K. 29,000,000 +3.6%
11 COLOMBIA 22,000,000 +4.8%
12= ITALY 19,000,000 +5.6%
12= TURKEY 19,000,000 +5.6%
14 IRAQ 18,000,000 +5.9%
15= ARGENTINA 16,000,000 +14.3%
15= GERMANY 16,000,000 +6.7%
15= PERU 16,000,000 +6.7%
15= POLAND 16,000,000 0%
19 ALGERIA 15,000,000 0%
20= MALAYSIA 14,000,000 +7.7%
20= MYANMAR 14,000,000 +7.7%
22 PAKISTAN 13,000,000 0%
COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES
FACEBOOK MESSENGER AD REACH RANKING
11. 11
JUL
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED JUL
2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. *ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH OF
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 ARUBA 72.2% 66,000 +4.8%
12 VIETNAM 71.6% 56,000,000 +5.7%
13 CYPRUS 71.0% 740,000 +2.8%
14 BHUTAN 70.0% 430,000 -2.3%
15 FRENCH POLYNESIA 69.8% 160,000 0%
16 NEW ZEALAND 69.2% 2,800,000 +3.7%
17 SAMOA 68.3% 92,000 +2.2%
18 MEXICO 68.1% 69,000,000 +7.8%
19 ECUADOR 66.8% 9,100,000 +5.8%
20 NORWAY 66.6% 3,100,000 +3.3%
01 MONGOLIA 91.7% 2,200,000 0%
02 MALTA 85.2% 330,000 +3.1%
03 LIBYA 83.3% 4,400,000 +7.3%
04 GUAM 81.4% 110,000 +10.0%
05 ICELAND 80.3% 230,000 0%
06 GREENLAND 79.3% 37,000 +2.8%
07 TONGA 77.7% 58,000 +3.6%
08 FIJI 74.2% 500,000 +8.7%
09 GEORGIA 73.4% 2,400,000 +4.3%
10 PALESTINE 72.2% 2,500,000 +4.2%
COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: MESSENGER
13. 13
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
102.0 11.5% +6.2% 38.9% 61.1%
MILLION +6.0 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AFRICA
14. 14
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
261.0 31.2% +6.3% 52.2% 47.8%
MILLION +16 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE AMERICAS
15. 15
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
453.0 13.0% +6.2% 38.8% 61.2%
MILLION +26 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ASIA-PACIFIC
16. 16
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
205.5 28.2% +3.6% 51.3% 48.7%
MILLION +7.1 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EUROPE
17. 17
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
48.81 24.6% +3.7% 30.7% 69.3%
MILLION +1.7 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE MIDDLE EAST
19. 19
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
7.22 2.3% +9.3% 48.0% 52.0%
MILLION +612 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
NORTHERN AMERICA
20. 20
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
86.90 62.2% +7.2% 51.8% 48.2%
MILLION +5.8 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CENTRAL AMERICA
21. 21
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
8.88 25.6% +4.3% 51.0% 49.0%
MILLION +363 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE CARIBBEAN
22. 22
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
158.0 45.2% +5.9% 52.7% 47.3%
MILLION +8.8 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN AMERICA
23. 23
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
32.02 18.8% +4.7% 51.5% 48.5%
MILLION +1.5 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
WESTERN EUROPE
24. 24
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
47.40 52.4% +3.1% 54.6% 45.4%
MILLION +1.4 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
NORTHERN EUROPE
25. 25
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
47.83 35.2% +5.2% 51.6% 48.4%
MILLION +2.4 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN EUROPE
26. 26
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
54.25 21.8% +1.3% 55.3% 44.7%
MILLION +670 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EASTERN EUROPE
27. 27
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
71.47 40.2% +5.8% 38.0% 62.0%
MILLION +3.9 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
NORTHERN AFRICA
28. 28
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
12.01 4.7% +6.3% 37.1% 62.9%
MILLION +717 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
WESTERN AFRICA
29. 29
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.85 2.6% +6.7% 38.4% 61.6%
MILLION +179 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
MIDDLE AFRICA
30. 30
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.80 3.4% +12.0% 42.2% 57.8%
MILLION +1.1 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EASTERN AFRICA
31. 31
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
5.87 11.6% +2.1% 49.2% 50.8%
MILLION +122 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN AFRICA
32. 32
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
72.79 34.0% +4.1% 32.1% 67.9%
MILLION +2.9 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
WESTERN ASIA
33. 33
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.86 3.4% -5.0% 41.5% 58.5%
MILLION -98 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CENTRAL ASIA
34. 34
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
199.8 13.3% +7.5% 25.2% 74.8%
MILLION +14 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN ASIA
35. 35
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
217.0 41.1% +5.6% 49.8% 50.2%
MILLION +12 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHEASTERN ASIA
36. 36
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
29.75 2.1% +2.8% 48.4% 51.6%
MILLION +810 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EASTERN ASIA
37. 37
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.64 13.5% +3.6% 52.2% 47.8%
MILLION +161 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
OCEANIA
39. 39
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
35.0 [N/A] 0% 58.3% 41.7%
THOUSAND [UNCHANGED]
ABKHAZIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ABKHAZIA
40. 40
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.80 11.0% +3.7% 15.5% 84.5%
MILLION +100 THOUSAND
AFGHANISTAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AFGHANISTAN
41. 41
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
17.0 [N/A] +6.3% 54.4% 45.6%
THOUSAND +1,000
THE ÅLAND
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE ÅLAND ISLANDS
42. 42
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.10 45.0% +10.0% 37.7% 62.3%
MILLION +100 THOUSAND
ALBANIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ALBANIA
43. 43
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
15.00 46.4% 0% 37.5% 62.5%
MILLION [UNCHANGED]
ALGERIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ALGERIA
44. 44
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
27.0 64.0% -3.6% 55.6% 44.4%
THOUSAND -1,000
AMERICAN
SAMOA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AMERICAN SAMOA
45. 45
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
24.0 34.8% +4.3% 54.2% 45.8%
THOUSAND +1,000
ANDORRA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANDORRA
46. 46
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
690.0 3.5% 0% 42.9% 57.1%
THOUSAND [UNCHANGED]
ANGOLA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANGOLA
47. 47
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
6,900 56.0% +11.3% 52.2% 47.8%
+700
ANGUILLA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANGUILLA
48. 48
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
39.0 48.8% +5.4% 53.8% 46.2%
THOUSAND +2,000
ANTIGUA &
BARBUDA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANTIGUA & BARBUDA
49. 49
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
16.00 44.5% +14.3% 54.2% 45.8%
MILLION +2.0 MILLION
ARGENTINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ARGENTINA
50. 50
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.10 45.3% 0% 54.8% 45.2%
MILLION [UNCHANGED]
ARMENIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ARMENIA
51. 51
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
66.0 72.2% +4.8% 53.7% 46.3%
THOUSAND +3,000
ARUBA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ARUBA
52. 52
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
360.0 1.7% 0% 50.0% 50.0%
THOUSAND [UNCHANGED]
AUSTRALIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AUSTRALIA
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS
!
53. 53
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.10 26.6% +5.0% 52.4% 47.6%
MILLION +100 THOUSAND
AUSTRIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AUSTRIA
54. 54
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
740.0 9.1% +1.4% 32.0% 68.0%
THOUSAND +10 THOUSAND
AZERBAIJAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AZERBAIJAN
55. 55
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
160.0 49.3% +6.7% 53.5% 46.5%
THOUSAND +10 THOUSAND
BAHAMAS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE BAHAMAS
56. 56
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
540.0 36.8% +3.8% 27.8% 72.2%
THOUSAND +20 THOUSAND
BAHRAIN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BAHRAIN
57. 57
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
30.00 23.4% +11.1% 30.5% 69.5%
MILLION +3.0 MILLION
BANGLADESH
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BANGLADESH
58. 58
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
95.0 38.5% +8.0% 52.1% 47.9%
THOUSAND +7,000
BARBADOS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BARBADOS
59. 59
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
250.0 3.1% -10.7% 62.5% 37.5%
THOUSAND -30 THOUSAND
BELARUS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BELARUS
60. 60
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
5.50 55.4% +3.8% 51.9% 48.1%
MILLION +200 THOUSAND
BELGIUM
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BELGIUM
61. 61
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
200.0 66.0% +5.3% 51.3% 48.7%
THOUSAND +10 THOUSAND
BELIZE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BELIZE
62. 62
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
270.0 3.4% +12.5% 28.6% 71.4%
THOUSAND +30 THOUSAND
BENIN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BENIN
63. 63
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
25.0 47.0% +4.2% 56.0% 44.0%
THOUSAND +1,000
BERMUDA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BERMUDA
64. 64
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
430.0 70.0% -2.3% 47.7% 52.3%
THOUSAND -10 THOUSAND
BHUTAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BHUTAN
65. 65
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.90 56.0% +4.3% 46.9% 53.1%
MILLION +200 THOUSAND
BOLIVIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BOLIVIA
66. 66
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
14.0 [N/A] +7.7% 52.1% 47.9%
THOUSAND +1,000
BONAIRE, SINT
EUSTATIUS & SABA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BONAIRE, SINT EUSTATIUS & SABA
67. 67
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.20 41.9% 0% 49.6% 50.4%
MILLION [UNCHANGED]
BOSNIA &
HERZEGOVINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BOSNIA & HERZEGOVINA
68. 68
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
300.0 17.7% +3.4% 50.0% 50.0%
THOUSAND +10 THOUSAND
BOTSWANA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BOTSWANA
69. 69
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
73.00 41.5% +4.3% 54.8% 45.2%
MILLION +3.0 MILLION
BRAZIL
O R D E M E P R O G R E S
S
O
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BRAZIL
70. 70
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
17.0 [N/A] +6.3% 49.4% 50.6%
THOUSAND +1,000
THE BRITISH
VIRGIN ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE BRITISH VIRGIN ISLANDS
71. 71
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
190.0 53.3% +11.8% 41.2% 58.8%
THOUSAND +20 THOUSAND
BRUNEI
DARUSSALAM
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BRUNEI DARUSSALAM
72. 72
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
3.10 51.4% +3.3% 51.6% 48.4%
MILLION +100 THOUSAND
BULGARIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BULGARIA
73. 73
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
270.0 2.1% +3.8% 30.1% 69.9%
THOUSAND +10 THOUSAND
BURKINA
FASO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BURKINA FASO
74. 74
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
99.0 1.4% +13.8% 34.3% 65.7%
THOUSAND +12 THOUSAND
BURUNDI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BURUNDI
75. 75
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
120.0 28.2% +9.1% 48.0% 52.0%
THOUSAND +10 THOUSAND
CABO
VERDE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CABO VERDE
76. 76
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
8.10 65.5% +3.8% 43.8% 56.3%
MILLION +300 THOUSAND
CAMBODIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CAMBODIA
77. 77
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
830.0 4.8% +5.1% 39.3% 60.7%
THOUSAND +40 THOUSAND
CAMEROON
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CAMEROON
78. 78
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
550.0 1.7% +1.9% 50.9% 49.1%
THOUSAND +10 THOUSAND
CANADA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CANADA
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CANADA, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS
!
79. 79
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
36.0 63.9% +9.1% 51.4% 48.6%
THOUSAND +3,000
THE CAYMAN
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE CAYMAN ISLANDS
80. 80
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
40.0 1.3% -9.1% 30.8% 69.2%
THOUSAND -4,000
THE CENTRAL
AFRICAN REPUBLIC
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE CENTRAL AFRICAN REPUBLIC
81. 81
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
170.0 1.7% +13.3% 22.6% 77.4%
THOUSAND +20 THOUSAND
CHAD
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CHAD
82. 82
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.30 58.0% +6.9% 53.3% 46.7%
MILLION +600 THOUSAND
CHILE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CHILE
83. 83
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
510.0 0.04% 0% 47.1% 52.9%
THOUSAND [UNCHANGED]
CHINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CHINA
84. 84
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
22.00 53.0% +4.8% 50.0% 50.0%
MILLION +1.0 MILLION
COLOMBIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
COLOMBIA
85. 85
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
110.0 18.9% +10.0% 39.8% 60.2%
THOUSAND +10 THOUSAND
COMOROS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
COMOROS
86. 86
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
600.0 1.1% +17.6% 36.1% 63.9%
THOUSAND +90 THOUSAND
THE DEMOCRATIC
REPUBLIC OF THE CONGO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE DEMOCRATIC REPUBLIC OF THE CONGO
87. 87
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
180.0 5.0% +5.9% 37.9% 62.1%
THOUSAND +10 THOUSAND
THE REPUBLIC
OF THE CONGO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE REPUBLIC OF THE CONGO
88. 88
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9,900 67.3% 0% 54.1% 45.9%
[UNCHANGED]
THE COOK
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE COOK ISLANDS
89. 89
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.40 56.9% +4.3% 52.0% 48.0%
MILLION +100 THOUSAND
COSTA
RICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
COSTA RICA
90. 90
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.90 11.1% +5.6% 36.5% 63.5%
MILLION +100 THOUSAND
CÔTE
D’IVOIRE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CÔTE D’IVOIRE
91. 91
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.40 39.2% +7.7% 51.8% 48.2%
MILLION +100 THOUSAND
CROATIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CROATIA
92. 92
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
79.0 56.7% +8.2% 57.0% 43.0%
THOUSAND +6,000
CURAÇAO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CURAÇAO
93. 93
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
740.0 71.0% +2.8% 48.6% 51.4%
THOUSAND +20 THOUSAND
CYPRUS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CYPRUS
94. 94
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.40 47.5% +4.8% 53.5% 46.5%
MILLION +200 THOUSAND
CZECHIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CZECHIA
95. 95
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
3.30 65.9% +3.1% 53.1% 46.9%
MILLION +100 THOUSAND
DENMARK
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
DENMARK
96. 96
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
190.0 25.4% +5.6% 42.7% 57.3%
THOUSAND +10 THOUSAND
DJIBOUTI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
DJIBOUTI
97. 97
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
22.0 37.4% +4.8% 50.0% 50.0%
THOUSAND +1,000
DOMINICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
DOMINICA
98. 98
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.60 55.1% +4.5% 50.0% 50.0%
MILLION +200 THOUSAND
THE DOMINICAN
REPUBLIC
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE DOMINICAN REPUBLIC
99. 99
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.10 66.8% +5.8% 49.5% 50.5%
MILLION +500 THOUSAND
ECUADOR
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ECUADOR
100. 100
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
37.00 50.9% +8.8% 37.8% 62.2%
MILLION +3.0 MILLION
EGYPT
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EGYPT
101. 101
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.90 57.7% +3.6% 51.7% 48.3%
MILLION +100 THOUSAND
EL SALVADOR
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EL SALVADOR
102. 102
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
34.0 3.5% +3.0% 32.4% 67.6%
THOUSAND +1,000
EQUATORIAL
GUINEA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EQUATORIAL GUINEA
103. 103
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
6,000 0.3% +50.0% 31.7% 68.3%
+2,000
ERITREA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ERITREA
104. 104
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
600.0 52.8% +3.4% 56.7% 43.3%
THOUSAND +20 THOUSAND
ESTONIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ESTONIA
105. 105
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
32.0 4.0% 0% 46.9% 53.1%
THOUSAND [UNCHANGED]
ESWATINI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ESWATINI
106. 106
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.20 1.6% +20.0% 35.3% 64.7%
MILLION +200 THOUSAND
ETHIOPIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ETHIOPIA
107. 107
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2,300 [N/A] 0% 47.8% 52.2%
[UNCHANGED]
THE FALKLAND
ISLANDS (LAS MALVINAS)
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE FALKLAND ISLANDS (LAS MALVINAS)
108. 108
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
34.0 83.7% +3.0% 50.0% 50.0%
THOUSAND +1,000
THE FAROE
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE FAROE ISLANDS
109. 109
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
500.0 74.2% +8.7% 49.0% 51.0%
THOUSAND +40 THOUSAND
FIJI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FIJI
110. 110
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.70 35.4% +6.3% 57.5% 42.5%
MILLION +100 THOUSAND
FINLAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FINLAND
111. 111
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. SOME MESSENGER ADVERTISING PRODUCTS ARE CURRENTLY UNAVAILABLE
IN THE U.S.A., CANADA, AUSTRALIA, AND FRANCE, WHICH MAY SIGNIFICANTLY IMPACT POTENTIAL REACH FIGURES IN THOSE COUNTRIES. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
820.0 1.5% -17.2% 47.6% 52.4%
THOUSAND -170 THOUSAND
FRANCE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FRANCE
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN FRANCE, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS
!
112. 112
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
68.0 30.8% +4.6% 52.2% 47.8%
THOUSAND +3,000
FRENCH
GUIANA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FRENCH GUIANA
113. 113
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
160.0 69.8% 0% 55.5% 44.5%
THOUSAND [UNCHANGED]
FRENCH
POLYNESIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FRENCH POLYNESIA
114. 114
JUL
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (JUL 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE. COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
280.0 18.5% +7.7% 40.7% 59.3%
THOUSAND +20 THOUSAND
GABON
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
GABON