This presentation contains DataReportal’s update on Facebook Messenger adoption and use around the world in October 2021, including the number of Facebook Messenger users by country, and insights into Facebook Messenger’s audience demographics (i.e. Facebook Messenger users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms

1. MESSENGER STATS
FOR OCTOBER 2021
THE LATEST DATA FOR FACEBOOK MESSENGER ADOPTION AND USE IN
MORE THAN 230 COUNTRIES AND TERRITORIES AROUND THE WORLD

3. 3
REPORT CONTENTS
GLOBAL HEADLINES AND BENCHMARKS
HEADLINE DATA FOR WORLD REGIONS
DATA FOR UN GEOSCHEME REGIONS
LOCAL DATA FOR 230+ COUNTRIES
FURTHER INFORMATION

4. !
The ‘potential audience’ figures shown in this report use data published in Facebook’s self-service advertising tools,
and represent Messenger’s potential advertising reach. For various reasons, please note that these advertising
audience reach figures may not match the platform’s monthly active user figures, and should not be treated as
such. For example, individual user behaviours and the impact of US sanctions may mean that some active users are
not shown any advertising on the platform during a particular reporting period. Conversely, audience figures
may not represent unique individuals. This is because some individuals may manage multiple accounts on the
same platform, and because some accounts may represent ‘non-human’ entities such as businesses, pets, groups and
organisations, buildings, locations, and more, regardless of platform rules governing such accounts. As a result, it’s
not uncommon for platforms’ advertising audience figures to exceed the population figures for eligible age
groups published by organisations such as the United Nations, or to exceed the internet user figures that we publish
in some of our other reports. So, while it may seem surprising to see audience figures that exceed the total eligible
population or internet user base, these figures are not necessarily ‘wrong’, and we have chosen to publish audience
figures as they’re reported in the platform’s own tools, to enable readers to make their own inferences and judgments.
IMPORTANT NOTES

5. CLICK HERE TO READ OUR DIGITAL 2021
GLOBAL OVERVIEW REPORT, WITH MORE
THAN 200 PAGES OF ESSENTIAL CHARTS
AND INSIGHTS FROM AROUND THE WORLD
CLICK HERE TO READ OUR DIGITAL 2021
LOCAL COUNTRY HEADLINES REPORT,
WITH ESSENTIAL DIGITAL OVERVIEWS
FOR EVERY COUNTRY IN THE WORLD
DIGITAL2021
THE LATEST INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE
THE INTERNET, SOCIAL MEDIA, MOBILE DEVICES, AND ECOMMERCE
GLOBAL OVERVIEW REPORT
DIGITAL2021
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD
LOCAL COUNTRY HEADLINES

6. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NETHERLANDS ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NEW CALEDONIA ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW ZEALAND ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NICARAGUA ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NIGER ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGERIA SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIUE SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND MADAGASCAR NORFOLK IS. SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MALAWI NORTH MACEDONIA SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAYSIA NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALDIVES NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALI OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALTA PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MARSHALL IS. PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARTINIQUE PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MAURITANIA PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITIUS PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAYOTTE PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MEXICO PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MICRONESIA PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MOLDOVA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MONACO POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONGOLIA PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONTENEGRO PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTSERRAT QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MOROCCO RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOZAMBIQUE ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MYANMAR RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS NAMIBIA RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAURU ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NEPAL ST. HELENA TAIWAN ZIMBABWE
CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS

7. GLOBAL HEADLINES

8. 8
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.09 17.7% +1.8% 44.3% 55.7%
BILLION +19 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FACEBOOK MESSENGER: AD AUDIENCE OVERVIEW

9. 9
OCT
2021
2.5%
10.0%
13.2%
8.3%
5.2%
3.1%
1.8%
3.0%
13.9%
19.4%
10.0%
5.3%
2.7%
1.7%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). *NOTES: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS
OTHER THAN ‘MALE’ OR ‘FEMALE’. *ADVISORIES: DATA ON THIS CHART REPRESENT FACEBOOK MESSENGER’S ADVERTISING AUDIENCE ONLY, AND MAY NOT CORRELATE WITH RESPECTIVE
SHARES OF TOTAL MONTHLY ACTIVE USERS. SOME AD FORMATS ARE NOT AVAILABLE IN ALL COUNTRIES, WHICH MAY AFFECT DATA.  COMPARABILITY ADVISORY: BASE CHANGES.
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
SHARE OF FACEBOOK MESSENGER’S GLOBAL ADVERTISING AUDIENCE* BY AGE GROUP AND GENDER*
PROFILE OF MESSENGER’S ADVERTISING AUDIENCE

10. 10
OCT
2021
SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). ADVISORY: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES. FACEBOOK RECENTLY INCREASED THE PRECISION OF THE FIGURES REPORTED IN ITS SELF-SERVICE ADVERTISING TOOLS, WHICH MAY HAVE
RESULTED IN CHANGES IN REPORTED VALUES, EVEN IF THERE HAS BEEN NO ACTUAL CHANGE IN UNDERLYING ADVERTISING REACH.
# COUNTRY OR TERRITORY REACH ▲QOQ # COUNTRY OR TERRITORY REACH ▲QOQ
11 COLOMBIA 22,900,000 +4.1%
12 ITALY 19,500,000 +2.6%
13 TURKEY 19,000,000 0%
14 IRAQ 17,400,000 -3.3%
15 POLAND 16,800,000 +5.0%
16 GERMANY 15,900,000 -0.6%
17 ARGENTINA 15,800,000 -1.3%
18 ALGERIA 15,500,000 +3.3%
19= MYANMAR 15,300,000 +9.3%
19= PERU 15,300,000 -4.4%
01 INDIA 138,300,000 -1.2%
02 BRAZIL 73,700,000 +1.0%
03 MEXICO 68,800,000 -0.3%
04 VIETNAM 57,500,000 +2.7%
05 PHILIPPINES 54,100,000 +8.2%
06 THAILAND 39,100,000 +0.3%
07 EGYPT 36,900,000 -0.3%
08 BANGLADESH 31,800,000 +6.0%
09 INDONESIA 31,300,000 +1.0%
10 U.K. 29,800,000 +2.8%
COUNTRIES AND TERRITORIES WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES
FACEBOOK MESSENGER AD REACH RANKING

11. 11
OCT
2021
SOURCES: EXTRAPOLATIONS OF DATA PUBLISHED IN FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021); POPULATION DATA FROM THE U.N. AND U.S. CENSUS BUREAU (ACCESSED
OCT 2021). *NOTE: ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. *ADVISORIES: “REACH” MAY NOT REPRESENT UNIQUE INDIVIDUALS.
 COMPARABILITY ADVISORY: BASE CHANGES.
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 13+
TOTAL
REACH
QOQ
CHANGE
#
COUNTRY OR
TERRITORY
REACH vs.
POP. 13+
TOTAL
REACH
QOQ
CHANGE
11 FRENCH POLYNESIA 73.3% 168,300 +5.2%
12 ARUBA 72.8% 66,600 +0.9%
13 PALESTINE 71.8% 2,500,000 0%
14 CYPRUS 71.5% 746,800 +0.9%
15 NEW ZEALAND 71.5% 2,900,000 +3.6%
16 BHUTAN 71.3% 439,000 +2.1%
17 LITHUANIA 69.2% 1,600,000 +6.7%
18 NORWAY 68.6% 3,200,000 +3.2%
19 NEW CALEDONIA 68.0% 159,300 +6.2%
20 SAMOA 67.9% 91,700 -0.3%
01 MONGOLIA 95.5% 2,300,000 +4.5%
02 MALTA 85.6% 331,600 +0.5%
03 LIBYA 84.9% 4,500,000 +2.3%
04 ICELAND 82.8% 237,500 +3.3%
05 GREENLAND 80.3% 37,500 +1.4%
06 TONGA 79.2% 59,300 +2.2%
07 GUAM 77.2% 104,600 -4.9%
08 FIJI 74.6% 504,000 +0.8%
09 GEORGIA 73.4% 2,400,000 0%
10 VIETNAM 73.4% 57,500,000 +2.7%
COUNTRIES AND TERRITORIES* WITH THE LARGEST FACEBOOK MESSENGER ADVERTISING AUDIENCES COMPARED TO POPULATION AGED 13+
ELIGIBLE AUDIENCE REACH RATE RANKING: MESSENGER

12. GLOBAL REGIONS

13. 13
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
103.5 11.6% +1.5% 38.8% 61.2%
MILLION +1.5 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AFRICA

14. 14
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
262.7 31.3% +0.7% 52.3% 47.7%
MILLION +1.7 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE AMERICAS

15. 15
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
464.1 13.3% +2.5% 38.9% 61.1%
MILLION +11 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ASIA-PACIFIC

16. 16
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
210.5 28.9% +2.4% 51.4% 48.6%
MILLION +5.0 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EUROPE

17. 17
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
48.30 24.2% -1.0% 32.8% 67.2%
MILLION -508 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE MIDDLE EAST

18. UN GEOSCHEME REGIONS

19. 19
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
7.47 2.4% +3.5% 48.1% 51.9%
MILLION +250 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
NORTHERN AMERICA

20. 20
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
86.80 62.0% -0.1% 52.1% 47.9%
MILLION -102 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CENTRAL AMERICA

21. 21
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.03 26.0% +1.7% 51.3% 48.7%
MILLION +150 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE CARIBBEAN

22. 22
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
159.4 45.5% +0.9% 52.7% 47.3%
MILLION +1.4 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN AMERICA

23. 23
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
32.39 19.0% +1.1% 51.7% 48.3%
MILLION +362 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
WESTERN EUROPE

24. 24
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
48.75 53.8% +2.8% 54.5% 45.5%
MILLION +1.3 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
NORTHERN EUROPE

25. 25
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
49.48 36.4% +3.5% 51.6% 48.4%
MILLION +1.7 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN EUROPE

26. 26
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
55.86 22.4% +3.0% 55.3% 44.7%
MILLION +1.6 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EASTERN EUROPE

27. 27
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
72.57 40.6% +1.5% 37.8% 62.2%
MILLION +1.1 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
NORTHERN AFRICA

28. 28
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
11.91 4.6% -0.8% 37.0% 63.0%
MILLION -99 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
WESTERN AFRICA

29. 29
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
3.06 2.7% +7.1% 38.3% 61.7%
MILLION +204 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
MIDDLE AFRICA

30. 30
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.91 3.4% +1.1% 42.5% 57.5%
MILLION +105 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EASTERN AFRICA

31. 31
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
6.08 11.9% +3.6% 50.0% 50.0%
MILLION +213 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN AFRICA

32. 32
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
72.32 33.6% -0.6% 33.6% 66.4%
MILLION -469 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
WESTERN ASIA

33. 33
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.93 3.5% +3.9% 42.1% 57.9%
MILLION +72 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CENTRAL ASIA

34. 34
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
203.0 13.5% +1.6% 25.3% 74.7%
MILLION +3.2 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHERN ASIA

35. 35
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
224.7 42.4% +3.6% 49.8% 50.2%
MILLION +7.7 MILLION
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
SOUTHEASTERN ASIA

36. 36
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
29.73 2.1% -0.06% 48.1% 51.9%
MILLION -18 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EASTERN ASIA

37. 37
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.81 14.0% +3.8% 52.2% 47.8%
MILLION +177 THOUSAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
OCEANIA

38. LOCAL MARKET DATA

39. 39
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
38.2 [N/A] +9.1% 59.3% 40.7%
THOUSAND +3,200
ABKHAZIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ABKHAZIA

40. 40
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.90 11.4% +3.6% 15.8% 84.2%
MILLION +100 THOUSAND
AFGHANISTAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AFGHANISTAN

41. 41
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
17.3 [N/A] +1.8% 54.1% 45.9%
THOUSAND +300
THE ÅLAND
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE ÅLAND ISLANDS

42. 42
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.10 45.0% 0% 38.5% 61.5%
MILLION [UNCHANGED]
ALBANIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ALBANIA

43. 43
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
15.50 47.8% +3.3% 37.4% 62.6%
MILLION +500 THOUSAND
ALGERIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ALGERIA

44. 44
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
27.5 65.2% +1.9% 53.9% 46.1%
THOUSAND +500
AMERICAN
SAMOA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AMERICAN SAMOA

45. 45
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
23.7 34.4% -1.3% 53.0% 47.0%
THOUSAND -300
ANDORRA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANDORRA

46. 46
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
716.8 3.6% +3.9% 42.8% 57.2%
THOUSAND +27 THOUSAND
ANGOLA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANGOLA

47. 47
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
7,200 58.3% +4.3% 52.1% 47.9%
+300
ANGUILLA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANGUILLA

48. 48
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
39.2 48.9% +0.5% 54.2% 45.8%
THOUSAND +200
ANTIGUA &
BARBUDA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ANTIGUA & BARBUDA

49. 49
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
15.80 43.9% -1.3% 54.4% 45.6%
MILLION -200 THOUSAND
ARGENTINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ARGENTINA

50. 50
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.10 45.3% 0% 55.7% 44.3%
MILLION [UNCHANGED]
ARMENIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ARMENIA

51. 51
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
66.6 72.8% +0.9% 54.0% 46.0%
THOUSAND +600
ARUBA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ARUBA

52. 52
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
416.4 1.9% +15.7% 51.1% 48.9%
THOUSAND +56 THOUSAND
AUSTRALIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AUSTRALIA
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS
!

53. 53
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.20 27.8% +4.8% 54.5% 45.5%
MILLION +100 THOUSAND
AUSTRIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AUSTRIA

54. 54
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
772.0 9.5% +4.3% 32.7% 67.3%
THOUSAND +32 THOUSAND
AZERBAIJAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
AZERBAIJAN

55. 55
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
162.1 49.8% +1.3% 54.4% 45.6%
THOUSAND +2,100
BAHAMAS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE BAHAMAS

56. 56
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
517.3 35.1% -4.2% 28.1% 71.9%
THOUSAND -23 THOUSAND
BAHRAIN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BAHRAIN

57. 57
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
31.80 24.7% +6.0% 30.9% 69.1%
MILLION +1.8 MILLION
BANGLADESH
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BANGLADESH

58. 58
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
95.8 38.8% +0.8% 52.2% 47.8%
THOUSAND +800
BARBADOS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BARBADOS

59. 59
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
260.1 3.3% +4.0% 63.3% 36.7%
THOUSAND +10 THOUSAND
BELARUS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BELARUS

60. 60
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
5.60 56.4% +1.8% 51.8% 48.2%
MILLION +100 THOUSAND
BELGIUM
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BELGIUM

61. 61
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
198.1 65.1% -0.9% 51.3% 48.7%
THOUSAND -1,900
BELIZE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BELIZE

62. 62
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
220.7 2.8% -18.3% 31.4% 68.6%
THOUSAND -49 THOUSAND
BENIN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BENIN

63. 63
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
25.9 48.7% +3.6% 55.9% 44.1%
THOUSAND +900
BERMUDA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BERMUDA

64. 64
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
439.0 71.3% +2.1% 47.9% 52.1%
THOUSAND +9,000
BHUTAN
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BHUTAN

65. 65
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
5.10 58.1% +4.1% 48.0% 52.0%
MILLION +200 THOUSAND
BOLIVIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BOLIVIA

66. 66
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
14.2 [N/A] +1.4% 52.5% 47.5%
THOUSAND +200
BONAIRE, SINT
EUSTATIUS & SABA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BONAIRE, SINT EUSTATIUS & SABA

67. 67
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.30 45.4% +8.3% 49.1% 50.9%
MILLION +100 THOUSAND
BOSNIA &
HERZEGOVINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BOSNIA & HERZEGOVINA

68. 68
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
307.5 18.0% +2.5% 50.0% 50.0%
THOUSAND +7,500
BOTSWANA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BOTSWANA

69. 69
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
73.70 41.8% +1.0% 54.4% 45.6%
MILLION +700 THOUSAND
BRAZIL
O R D E M E P R O G R E S
S
O
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BRAZIL

70. 70
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
17.1 [N/A] +0.6% 49.1% 50.9%
THOUSAND +100
THE BRITISH
VIRGIN ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE BRITISH VIRGIN ISLANDS

71. 71
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
190.1 53.2% +0.05% 42.1% 57.9%
THOUSAND +100
BRUNEI
DARUSSALAM
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BRUNEI DARUSSALAM

72. 72
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
3.20 53.2% +3.2% 53.1% 46.9%
MILLION +100 THOUSAND
BULGARIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BULGARIA

73. 73
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
279.9 2.1% +3.7% 29.6% 70.4%
THOUSAND +9,900
BURKINA
FASO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BURKINA FASO

74. 74
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
105.6 1.4% +6.7% 33.6% 66.4%
THOUSAND +6,600
BURUNDI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
BURUNDI

75. 75
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
136.1 31.9% +13.4% 48.3% 51.7%
THOUSAND +16 THOUSAND
CABO
VERDE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CABO VERDE

76. 76
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
8.30 66.9% +2.5% 43.4% 56.6%
MILLION +200 THOUSAND
CAMBODIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CAMBODIA

77. 77
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
855.2 5.0% +3.0% 38.9% 61.1%
THOUSAND +25 THOUSAND
CAMEROON
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CAMEROON

78. 78
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
598.2 1.8% +8.8% 51.5% 48.5%
THOUSAND +48 THOUSAND
CANADA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CANADA
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN CANADA, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS
!

79. 79
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
35.9 63.6% -0.3% 52.2% 47.8%
THOUSAND -100
THE CAYMAN
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE CAYMAN ISLANDS

80. 80
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
45.1 1.5% +12.8% 30.4% 69.6%
THOUSAND +5,100
THE CENTRAL
AFRICAN REPUBLIC
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE CENTRAL AFRICAN REPUBLIC

81. 81
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
171.8 1.7% +1.1% 21.4% 78.6%
THOUSAND +1,800
CHAD
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CHAD

82. 82
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.30 58.0% 0% 53.3% 46.7%
MILLION [UNCHANGED]
CHILE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CHILE

83. 83
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
494.8 0.04% -3.0% 47.0% 53.0%
THOUSAND -15 THOUSAND
CHINA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CHINA

84. 84
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
22.90 55.1% +4.1% 50.7% 49.3%
MILLION +900 THOUSAND
COLOMBIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
COLOMBIA

85. 85
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
117.1 20.0% +6.5% 40.0% 60.0%
THOUSAND +7,100
COMOROS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
COMOROS

86. 86
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
719.8 1.3% +20.0% 36.5% 63.5%
THOUSAND +120 THOUSAND
THE DEMOCRATIC
REPUBLIC OF THE CONGO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE DEMOCRATIC REPUBLIC OF THE CONGO

87. 87
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
188.1 5.2% +4.5% 37.0% 63.0%
THOUSAND +8,100
THE REPUBLIC
OF THE CONGO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE REPUBLIC OF THE CONGO

88. 88
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9,900 67.3% 0% 53.5% 46.5%
[UNCHANGED]
THE COOK
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE COOK ISLANDS

89. 89
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.40 56.8% 0% 52.0% 48.0%
MILLION [UNCHANGED]
COSTA
RICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
COSTA RICA

90. 90
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.90 11.0% 0% 37.2% 62.8%
MILLION [UNCHANGED]
CÔTE
D'IVOIRE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CÔTE D'IVOIRE

91. 91
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.40 39.2% 0% 52.0% 48.0%
MILLION [UNCHANGED]
CROATIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CROATIA

92. 92
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
79.7 57.1% +0.9% 56.9% 43.1%
THOUSAND +700
CURAÇAO
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CURAÇAO

93. 93
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
746.8 71.5% +0.9% 48.8% 51.2%
THOUSAND +6,800
CYPRUS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CYPRUS

94. 94
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.50 48.6% +2.3% 53.3% 46.7%
MILLION +100 THOUSAND
CZECHIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
CZECHIA

95. 95
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
3.30 65.9% 0% 53.1% 46.9%
MILLION [UNCHANGED]
DENMARK
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
DENMARK

96. 96
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
142.7 19.0% -24.9% 41.8% 58.2%
THOUSAND -47 THOUSAND
DJIBOUTI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
DJIBOUTI

97. 97
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
22.9 38.9% +4.1% 50.7% 49.3%
THOUSAND +900
DOMINICA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
DOMINICA

98. 98
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
4.60 54.9% 0% 50.0% 50.0%
MILLION [UNCHANGED]
THE DOMINICAN
REPUBLIC
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE DOMINICAN REPUBLIC

99. 99
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
9.20 67.3% +1.1% 50.0% 50.0%
MILLION +100 THOUSAND
ECUADOR
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ECUADOR

100. 100
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
36.90 50.6% -0.3% 37.4% 62.6%
MILLION -100 THOUSAND
EGYPT
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EGYPT

101. 101
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.90 57.6% 0% 51.7% 48.3%
MILLION [UNCHANGED]
EL SALVADOR
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EL SALVADOR

102. 102
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
34.0 3.5% 0% 32.6% 67.4%
THOUSAND [UNCHANGED]
EQUATORIAL
GUINEA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
EQUATORIAL GUINEA

103. 103
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
8,500 0.4% +41.7% 31.0% 69.0%
+2,500
ERITREA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ERITREA

104. 104
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
614.5 54.1% +2.4% 56.3% 43.7%
THOUSAND +15 THOUSAND
ESTONIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ESTONIA

105. 105
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
35.9 4.5% +12.2% 46.2% 53.8%
THOUSAND +3,900
ESWATINI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ESWATINI

106. 106
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.20 1.6% 0% 36.4% 63.6%
MILLION [UNCHANGED]
ETHIOPIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
ETHIOPIA

107. 107
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2,300 [N/A] 0% 50.0% 50.0%
[UNCHANGED]
THE FALKLAND
ISLANDS (LAS MALVINAS)
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE FALKLAND ISLANDS (LAS MALVINAS)

108. 108
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
34.8 85.6% +2.4% 50.4% 49.6%
THOUSAND +800
THE FAROE
ISLANDS
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE FAROE ISLANDS

109. 109
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
504.0 74.6% +0.8% 48.9% 51.1%
THOUSAND +4,000
FIJI
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FIJI

110. 110
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
1.70 35.4% 0% 57.2% 42.8%
MILLION [UNCHANGED]
FINLAND
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FINLAND

111. 111
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
885.2 1.6% +8.0% 48.4% 51.6%
THOUSAND +65 THOUSAND
FRANCE
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FRANCE
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN FRANCE, SO POTENTIAL AD REACH IS SIGNIFICANTLY LOWER THAN TOTAL ACTIVE USERS
!

112. 112
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
67.2 30.2% -1.2% 51.8% 48.2%
THOUSAND -800
FRENCH
GUIANA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FRENCH GUIANA

113. 113
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
168.3 73.3% +5.2% 55.0% 45.0%
THOUSAND +8,300
FRENCH
POLYNESIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
FRENCH POLYNESIA

114. 114
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
294.9 19.3% +5.3% 41.5% 58.5%
THOUSAND +15 THOUSAND
GABON
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
GABON

115. 115
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
153.8 10.1% -3.9% 34.3% 65.7%
THOUSAND -6,200
GAMBIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
THE GAMBIA

116. 116
OCT
2021
SOURCE: FACEBOOK’S SELF-SERVICE ADVERTISING TOOLS (OCT 2021). NOTE: FACEBOOK’S TOOLS DO NOT PUBLISH AUDIENCE DATA FOR GENDERS OTHER THAN ‘MALE’ AND ‘FEMALE’.
*ADVISORY: “AUDIENCE” FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE ACTIVE USER BASE.  COMPARABILITY ADVISORY: BASE CHANGES.
POTENTIAL AUDIENCE*
THAT FACEBOOK REPORTS
CAN BE REACHED USING
ADVERTS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING AUDIENCE
COMPARED TO THE TOTAL
POPULATION AGED 13+
QUARTER-ON-
QUARTER CHANGE IN
FACEBOOK MESSENGER’S
ADVERTISING REACH
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS FEMALE*
PERCENTAGE OF
MESSENGER’S AD
AUDIENCE THAT FACEBOOK
REPORTS IS MALE*
2.40 73.4% 0% 54.2% 45.8%
MILLION [UNCHANGED]
GEORGIA
THE POTENTIAL AUDIENCE* THAT MARKETERS CAN REACH USING ADVERTS ON FACEBOOK MESSENGER
GEORGIA