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OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA Digital 2020 Global Digital Overview (January 2020) v01

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OCEANIA
SOUTHEASTERN
ASIA
SOUTHERN
ASIA
EASTERN
ASIA
CENTRAL
ASIA
WESTERN
ASIA
SOUTHERN
AFRICA
EASTERN
AFRICA
MIDDLE
AFRICA
WESTERN
AFRICA
NORTHERN
AFRICA
EASTERN
EUROPE
SOUTHERN
EUROPE
NORTHERN
EUROPE
WESTERN
EUROPE
SOUTHERN
AMERICA
CARIBBEAN
CENTRAL
AMERICA
NORTHERN
AMERICA
79
JAN
2020
SOURCES: KEPIOS ANALYSIS; COMPANY STATEMENTS AND EARNINGS ANNOUNCEMENTS; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; MEDIASCOPE; CAFEBAZAAR (ALL
LATEST DATA AVAILABLE IN JANUARY 2020). NOTES: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.
 COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. *NOTE: WE HAVE BEEN UNABLE TO RE-BASE HISTORICAL USER NUMBERS FROM BEFORE APRIL 2019.
+4.9%
+7.7%
+1.7%
+38%
+31%
+6.5%
+18%
+12%
+18%
+12%
+9.6%
+3.1%
+5.1%+5.8%
+3.3%
+8.0%
+11%+6.8%
+3.1%
CHANGE IN THE TOTAL NUMBER OF PEOPLE USING SOCIAL MEDIA BETWEEN APRIL 2019 AND JANUARY 2020*
GROWTH IN SOCIAL MEDIA USER NUMBERS BY REGION

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