Would you like to assemble your content marketing right for 2021? Then check the key data you have to know to build an effective content marketing strategy.
2. Content marketing is changing and
evolving. And we need to get ready to
implement new approaches and tactics.
3. For sure, the whole of covid-thing has changed the
way we do content marketing.
Yet, there are some key factors to take into account
when building a content marketing strategy in 2021.
4. Live Videos
Users spend 3x more time watching live videos than a video that's no
longer live
Users comment more than 10x more during live videos
Users (82% of them) are more interested in watching live video from ta
brand than reading a social media post
60% of marketers are investing in the video right now
BUT only about 14% are using live videos
5. Commonly Used Types of Content
Visual
Blogging
Videos
Live Video
Podcasting
74%
68%
60%
14%
10%
6. Transparency
Where customers are putting trust
Recommendations from people I know
Branded websites
Editorial content such as newspaper articles
Consumer opinions posted online
Emails I signed up for
Online video ads
Ads from search engine results
Online banner ads
82%
61%
63%
66%
64%
47%
49%
41%
82%
61%
63%
66%
64%
47% 49%
41%
7. Short-lived Ephemeral Content
Advantages
Over 200 million people use Instagram stories each month
Ephemeral content is short-lived content that goes away
after the viewer sees it or after 24 hours
More authentic versus
sponsored or brand-
focused content
FOMO (fear of missing out)
increases, and audiences
take faster action
8. 01
02
There are at least 100,000
monthly active bots on
Facebook Messenger
03
Chatbots
Over 2 billion messages are
exchanged between brands
and users each month
45,8% of people would rather
contact a business through
messaging than email
9. Gen Z Targeting
Other nicknames for Gen Z:
Homeland generation
Plurals
Centennials
iGen
Post-Millennials
Digitals
Screeners
Tweenials
The oldest Gen Z-s
were born in 1998
Current spending
power is $44 billion
93% of parents say their
Gen Z children influence
household spending
Gen Z is more valuable
to most organizations
than millennials
10. Key Secrets for Targeting Gen Z
Integrate them into your brand
Be as authentic as possible
Give them a look behind the scenes of your company
Focus on social influence
Show and prove your acts of generosity
11. Mobile Optimization
Share of time on digital media
Smartphone App
50%
Desktop
34%
Smartphone Web
7%
Tablet App
7%
Tablet Web
2%
Time spent on mobile: app vs web
Mobile App
87%
Mobile Web
13%
12. Top 10 Mobile Apps
Facebook 81%
Youtube
Messenger (FB)
Google
Google Maps
Instagram
Snapchat
Google Play
Gmail
Pandora
71%
68%
63%
57%
50%
50%
47%
44%
41%
13. Predictions about Mobile
81% of marketers believe that
mobile advertising spend will
increase in the next year
63% of marketers believe mobile
will be a top technology factor
for the next 12 month
81% 63%
14. As you can see,
interactive content will
boom. Moreover, you
must consider mobile
when you are planning
your content.
Optimize everything to
make users’ mobile
experience easy and
hassle-free. Don’t be
afraid to test new
approaches and theories.
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working content strategy
to reach your goals? Hire
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