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2021 Content Marketing
Trends [w/ a Key Data]
Adsy - Guest Posting Service
Content marketing is changing and
evolving. And we need to get ready to
implement new approaches and tactics.
For sure, the whole of covid-thing has changed the
way we do content marketing.
Yet, there are some key factors to take into account
when building a content marketing strategy in 2021.
Live Videos
Users spend 3x more time watching live videos than a video that's no
longer live
Users comment more than 10x more during live videos
Users (82% of them) are more interested in watching live video from ta
brand than reading a social media post
60% of marketers are investing in the video right now
BUT only about 14% are using live videos
Commonly Used Types of Content
Visual
Blogging
Videos
Live Video
Podcasting
74%
68%
60%
14%
10%
Transparency
Where customers are putting trust
Recommendations from people I know
Branded websites
Editorial content such as newspaper articles
Consumer opinions posted online
Emails I signed up for
Online video ads
Ads from search engine results
Online banner ads
82%
61%
63%
66%
64%
47%
49%
41%
82%
61%
63%
66%
64%
47% 49%
41%
Short-lived Ephemeral Content
Advantages
Over 200 million people use Instagram stories each month
Ephemeral content is short-lived content that goes away
after the viewer sees it or after 24 hours
More authentic versus
sponsored or brand-
focused content
FOMO (fear of missing out)
increases, and audiences
take faster action
01
02
There are at least 100,000
monthly active bots on
Facebook Messenger
03
Chatbots
Over 2 billion messages are
exchanged between brands
and users each month
45,8% of people would rather
contact a business through
messaging than email
Gen Z Targeting
Other nicknames for Gen Z:
Homeland generation
Plurals
Centennials
iGen
Post-Millennials
Digitals
Screeners
Tweenials
The oldest Gen Z-s
were born in 1998
Current spending
power is $44 billion
93% of parents say their
Gen Z children influence
household spending
Gen Z is more valuable
to most organizations
than millennials
Key Secrets for Targeting Gen Z
Integrate them into your brand
Be as authentic as possible
Give them a look behind the scenes of your company
Focus on social influence
Show and prove your acts of generosity
Mobile Optimization
Share of time on digital media
Smartphone App
50%
Desktop
34%
Smartphone Web
7%
Tablet App
7%
Tablet Web
2%
Time spent on mobile: app vs web
Mobile App
87%
Mobile Web
13%
Top 10 Mobile Apps
Facebook 81%
Youtube
Messenger (FB)
Google
Google Maps
Instagram
Snapchat
Google Play
Gmail
Pandora
71%
68%
63%
57%
50%
50%
47%
44%
41%
Predictions about Mobile
81% of marketers believe that
mobile advertising spend will
increase in the next year
63% of marketers believe mobile
will be a top technology factor
for the next 12 month
81% 63%
As you can see,
interactive content will
boom. Moreover, you
must consider mobile
when you are planning
your content.
Optimize everything to
make users’ mobile
experience easy and
hassle-free. Don’t be
afraid to test new
approaches and theories.
Email - support@adsy.com
LinkedIn - @Adsy - Guest Posting Service
Website - adsy.com
Hit us up via:
Do you need to create a
working content strategy
to reach your goals? Hire
Adsy to do it for you!

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2021 Content Marketing Trends [with a Key Data]

  • 1. 2021 Content Marketing Trends [w/ a Key Data] Adsy - Guest Posting Service
  • 2. Content marketing is changing and evolving. And we need to get ready to implement new approaches and tactics.
  • 3. For sure, the whole of covid-thing has changed the way we do content marketing. Yet, there are some key factors to take into account when building a content marketing strategy in 2021.
  • 4. Live Videos Users spend 3x more time watching live videos than a video that's no longer live Users comment more than 10x more during live videos Users (82% of them) are more interested in watching live video from ta brand than reading a social media post 60% of marketers are investing in the video right now BUT only about 14% are using live videos
  • 5. Commonly Used Types of Content Visual Blogging Videos Live Video Podcasting 74% 68% 60% 14% 10%
  • 6. Transparency Where customers are putting trust Recommendations from people I know Branded websites Editorial content such as newspaper articles Consumer opinions posted online Emails I signed up for Online video ads Ads from search engine results Online banner ads 82% 61% 63% 66% 64% 47% 49% 41% 82% 61% 63% 66% 64% 47% 49% 41%
  • 7. Short-lived Ephemeral Content Advantages Over 200 million people use Instagram stories each month Ephemeral content is short-lived content that goes away after the viewer sees it or after 24 hours More authentic versus sponsored or brand- focused content FOMO (fear of missing out) increases, and audiences take faster action
  • 8. 01 02 There are at least 100,000 monthly active bots on Facebook Messenger 03 Chatbots Over 2 billion messages are exchanged between brands and users each month 45,8% of people would rather contact a business through messaging than email
  • 9. Gen Z Targeting Other nicknames for Gen Z: Homeland generation Plurals Centennials iGen Post-Millennials Digitals Screeners Tweenials The oldest Gen Z-s were born in 1998 Current spending power is $44 billion 93% of parents say their Gen Z children influence household spending Gen Z is more valuable to most organizations than millennials
  • 10. Key Secrets for Targeting Gen Z Integrate them into your brand Be as authentic as possible Give them a look behind the scenes of your company Focus on social influence Show and prove your acts of generosity
  • 11. Mobile Optimization Share of time on digital media Smartphone App 50% Desktop 34% Smartphone Web 7% Tablet App 7% Tablet Web 2% Time spent on mobile: app vs web Mobile App 87% Mobile Web 13%
  • 12. Top 10 Mobile Apps Facebook 81% Youtube Messenger (FB) Google Google Maps Instagram Snapchat Google Play Gmail Pandora 71% 68% 63% 57% 50% 50% 47% 44% 41%
  • 13. Predictions about Mobile 81% of marketers believe that mobile advertising spend will increase in the next year 63% of marketers believe mobile will be a top technology factor for the next 12 month 81% 63%
  • 14. As you can see, interactive content will boom. Moreover, you must consider mobile when you are planning your content. Optimize everything to make users’ mobile experience easy and hassle-free. Don’t be afraid to test new approaches and theories.
  • 15. Email - support@adsy.com LinkedIn - @Adsy - Guest Posting Service Website - adsy.com Hit us up via: Do you need to create a working content strategy to reach your goals? Hire Adsy to do it for you!