SlideShare uma empresa Scribd logo
1 de 32
INTUITIVE
                                 OPENINGS




Brussels, Belgium Nov 21, 2006
Short History on Openings
   Fifty plus on board
Adding Value to openings
Darwinism
                  1859




 Natural Selection
Survival of the First
      Fossilize
Military
                                                     Application
             history
                                          USA   Can Opener

                                                       Improved
                                                     USA


                    UKTin                            Can Opener
                    Canister                             Lightning Closure
    18         19                       19        19       19
    09         10         39         53 58        70       78 89     92 99
         Canning
        Fr

        Process, Glass                                                       Glass Blowing
                               1stAmerican patent                            Bottles
                               on the tin can
                                                                       Crown Bottle Cap

Nicolas Appert       Peter Durand      Ezra Warner   William Lyman        William Painter
Accessibility
Clamshell & Blister Packaging


             Many Mass Market Retailers
           consider the annoyance felt by
          the consumer as a small price to
          pay for reducing the tremendous
           costs of retail theft and its
             impact on the bottom line.



      2001 San Diego Padres pitcher Adam Eaton
Drinks in
        Cup Dispensing                             Plastic
        vending machines
                                       Pull Ring
                 Modern-Day   Can                          Stay-on
                                       Tab Alcoa
                 Opener                                    Tab
19     19                19
15     20 23 25 31 37 57 62 65 69 70 73 74 92
                                                                Closures
                                                                on GT
                                                        PET Bottle

             Six pack                       Can Dispensing
             Hom-Paks                       vending machines

   Paper Bottle patent
 USA                                1st Aluminium Can
 “Gable Top”
                              Mass Production
                              Pure-Pak
TRENDS




02                                                   10

     • 18yrs – 44 will decrease by 1%
     • 55+ will increase by 21%
     • 55 to 64 will significantly increase by 47%
Buying
                                                          Power

                                                        79% own their
                                                       own homes
                                                        purchase 41%
                                                       of new cars &
                                                       48% of all
                                                       luxury cars
                                                        74% of
                                                       prescription
                                                       drug spending


© Photographer: David Mckee | Agency: Dreamstime.com
2001
  NET WORTH

 50+ held
$29.1 trillion
in net worth
 69% of the
total USA net
worth
 56% increase
from 1983 of
this age group
Paradox
Handgrip strength
diminishes after age
        40.
  Typically one can
 expect to lose one-
third to one-half of a
   pound of muscle
       annually.
Grip
Twist
Pull

        Lift
        Pinch
        Peel
        Tear




 Push
 Cup
Pharmaceutical Applications




  • Child proof openings
  • Foil seals
Single Tablet
Dispensing
Shape Association
Pry Point
Poke
Through
                       Pull
                       Cord


                   Behaviour
                   Patterns
                                            Squeeze
          Tear Strip


                              Zip
                              Lock
The Guzzler
Commodity or
Experience ?
Phenomena
Got Milk
Temperature
Micro Waves
Light
Karin Schou Andersen Design
Remember !
  No idea is a bad
idea it’s just under
    developed.

Mais conteúdo relacionado

Destaque

Tes model and output screenshots
Tes model and output screenshotsTes model and output screenshots
Tes model and output screenshotsAlex Yule
 
Animating the Jäger Aktions: Einsatzkommando 3 in Lithuania
Animating the Jäger Aktions: Einsatzkommando 3 in LithuaniaAnimating the Jäger Aktions: Einsatzkommando 3 in Lithuania
Animating the Jäger Aktions: Einsatzkommando 3 in LithuaniaAlex Yule
 
From evidence to action: a shared leadership approach
From evidence to action: a shared leadership approachFrom evidence to action: a shared leadership approach
From evidence to action: a shared leadership approachZaana Jaclyn
 
Of Countries, Nationalities And Languages
Of Countries, Nationalities And LanguagesOf Countries, Nationalities And Languages
Of Countries, Nationalities And Languagesleticiaeoimairena
 
Replacing the water cooler: connecting through enterprise microblogging
Replacing the water cooler: connecting through enterprise microbloggingReplacing the water cooler: connecting through enterprise microblogging
Replacing the water cooler: connecting through enterprise microbloggingZaana Jaclyn
 
Identity Fraud and How to Protect Yourself
Identity Fraud and How to Protect YourselfIdentity Fraud and How to Protect Yourself
Identity Fraud and How to Protect YourselfBarry Caplin
 
Internet Safety for Families and Children
Internet Safety for Families and ChildrenInternet Safety for Families and Children
Internet Safety for Families and ChildrenBarry Caplin
 
Kronos Record Manager Setup & Troubleshooting
Kronos Record Manager Setup & TroubleshootingKronos Record Manager Setup & Troubleshooting
Kronos Record Manager Setup & TroubleshootingBryan deSilva
 
A Sinistra Historia Da Educacao Cor De Rosa
A Sinistra Historia Da Educacao Cor De RosaA Sinistra Historia Da Educacao Cor De Rosa
A Sinistra Historia Da Educacao Cor De RosaLuis Novo
 
Leadership tic tac toe: cultivating organisational learning
Leadership tic tac toe: cultivating organisational learningLeadership tic tac toe: cultivating organisational learning
Leadership tic tac toe: cultivating organisational learningZaana Jaclyn
 
Gipsy Microwave
Gipsy MicrowaveGipsy Microwave
Gipsy MicrowaveLuis Novo
 
Progress In Banking Sector Due To Monetory Policy
Progress In Banking Sector Due To Monetory PolicyProgress In Banking Sector Due To Monetory Policy
Progress In Banking Sector Due To Monetory Policytnd150
 
Nextgen
NextgenNextgen
Nextgentnd150
 
Cloud9India Talent Acquisition Services
Cloud9India Talent Acquisition Services Cloud9India Talent Acquisition Services
Cloud9India Talent Acquisition Services AbhinavSaral
 
Talent Development Programs For Sales & Marketing
Talent Development Programs For Sales & MarketingTalent Development Programs For Sales & Marketing
Talent Development Programs For Sales & MarketingAbhinavSaral
 
Basics of Stock Markets
Basics of Stock MarketsBasics of Stock Markets
Basics of Stock Marketstnd150
 
Redesigning evidence based practice for wicked problems
Redesigning evidence based practice for wicked problemsRedesigning evidence based practice for wicked problems
Redesigning evidence based practice for wicked problemsZaana Jaclyn
 
Credit Suisse HRC Innovation Award 2010 Presentation
Credit Suisse HRC Innovation Award 2010 PresentationCredit Suisse HRC Innovation Award 2010 Presentation
Credit Suisse HRC Innovation Award 2010 Presentationhrcworkplace
 
Pollmaps - 2011 Esri UC Presentation
Pollmaps - 2011 Esri UC PresentationPollmaps - 2011 Esri UC Presentation
Pollmaps - 2011 Esri UC PresentationAlex Yule
 
Introduction to CEI 2012
Introduction to CEI 2012Introduction to CEI 2012
Introduction to CEI 2012hrcworkplace
 

Destaque (20)

Tes model and output screenshots
Tes model and output screenshotsTes model and output screenshots
Tes model and output screenshots
 
Animating the Jäger Aktions: Einsatzkommando 3 in Lithuania
Animating the Jäger Aktions: Einsatzkommando 3 in LithuaniaAnimating the Jäger Aktions: Einsatzkommando 3 in Lithuania
Animating the Jäger Aktions: Einsatzkommando 3 in Lithuania
 
From evidence to action: a shared leadership approach
From evidence to action: a shared leadership approachFrom evidence to action: a shared leadership approach
From evidence to action: a shared leadership approach
 
Of Countries, Nationalities And Languages
Of Countries, Nationalities And LanguagesOf Countries, Nationalities And Languages
Of Countries, Nationalities And Languages
 
Replacing the water cooler: connecting through enterprise microblogging
Replacing the water cooler: connecting through enterprise microbloggingReplacing the water cooler: connecting through enterprise microblogging
Replacing the water cooler: connecting through enterprise microblogging
 
Identity Fraud and How to Protect Yourself
Identity Fraud and How to Protect YourselfIdentity Fraud and How to Protect Yourself
Identity Fraud and How to Protect Yourself
 
Internet Safety for Families and Children
Internet Safety for Families and ChildrenInternet Safety for Families and Children
Internet Safety for Families and Children
 
Kronos Record Manager Setup & Troubleshooting
Kronos Record Manager Setup & TroubleshootingKronos Record Manager Setup & Troubleshooting
Kronos Record Manager Setup & Troubleshooting
 
A Sinistra Historia Da Educacao Cor De Rosa
A Sinistra Historia Da Educacao Cor De RosaA Sinistra Historia Da Educacao Cor De Rosa
A Sinistra Historia Da Educacao Cor De Rosa
 
Leadership tic tac toe: cultivating organisational learning
Leadership tic tac toe: cultivating organisational learningLeadership tic tac toe: cultivating organisational learning
Leadership tic tac toe: cultivating organisational learning
 
Gipsy Microwave
Gipsy MicrowaveGipsy Microwave
Gipsy Microwave
 
Progress In Banking Sector Due To Monetory Policy
Progress In Banking Sector Due To Monetory PolicyProgress In Banking Sector Due To Monetory Policy
Progress In Banking Sector Due To Monetory Policy
 
Nextgen
NextgenNextgen
Nextgen
 
Cloud9India Talent Acquisition Services
Cloud9India Talent Acquisition Services Cloud9India Talent Acquisition Services
Cloud9India Talent Acquisition Services
 
Talent Development Programs For Sales & Marketing
Talent Development Programs For Sales & MarketingTalent Development Programs For Sales & Marketing
Talent Development Programs For Sales & Marketing
 
Basics of Stock Markets
Basics of Stock MarketsBasics of Stock Markets
Basics of Stock Markets
 
Redesigning evidence based practice for wicked problems
Redesigning evidence based practice for wicked problemsRedesigning evidence based practice for wicked problems
Redesigning evidence based practice for wicked problems
 
Credit Suisse HRC Innovation Award 2010 Presentation
Credit Suisse HRC Innovation Award 2010 PresentationCredit Suisse HRC Innovation Award 2010 Presentation
Credit Suisse HRC Innovation Award 2010 Presentation
 
Pollmaps - 2011 Esri UC Presentation
Pollmaps - 2011 Esri UC PresentationPollmaps - 2011 Esri UC Presentation
Pollmaps - 2011 Esri UC Presentation
 
Introduction to CEI 2012
Introduction to CEI 2012Introduction to CEI 2012
Introduction to CEI 2012
 

Último

Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...lizamodels9
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfpollardmorgan
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneCall girls in Ahmedabad High profile
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMANIlamathiKannappan
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewasmakika9823
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth MarketingShawn Pang
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechNewman George Leech
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfPaul Menig
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024christinemoorman
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Roomdivyansh0kumar0
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...lizamodels9
 

Último (20)

Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
Call Girls In Radisson Blu Hotel New Delhi Paschim Vihar ❤️8860477959 Escorts...
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdfIntro to BCG's Carbon Emissions Benchmark_vF.pdf
Intro to BCG's Carbon Emissions Benchmark_vF.pdf
 
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service PuneVIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
VIP Call Girls Pune Kirti 8617697112 Independent Escort Service Pune
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
A DAY IN THE LIFE OF A SALESMAN / WOMAN
A DAY IN THE LIFE OF A  SALESMAN / WOMANA DAY IN THE LIFE OF A  SALESMAN / WOMAN
A DAY IN THE LIFE OF A SALESMAN / WOMAN
 
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service DewasVip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
Vip Dewas Call Girls #9907093804 Contact Number Escorts Service Dewas
 
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Old Faridabad ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Best Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting PartnershipBest Practices for Implementing an External Recruiting Partnership
Best Practices for Implementing an External Recruiting Partnership
 
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
Tech Startup Growth Hacking 101  - Basics on Growth MarketingTech Startup Growth Hacking 101  - Basics on Growth Marketing
Tech Startup Growth Hacking 101 - Basics on Growth Marketing
 
RE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman LeechRE Capital's Visionary Leadership under Newman Leech
RE Capital's Visionary Leadership under Newman Leech
 
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdfGrateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
 
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130  Available With RoomVIP Kolkata Call Girl Howrah 👉 8250192130  Available With Room
VIP Kolkata Call Girl Howrah 👉 8250192130 Available With Room
 
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
 
KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)KestrelPro Flyer Japan IT Week 2024 (English)
KestrelPro Flyer Japan IT Week 2024 (English)
 

Intuitive Openings

  • 1. INTUITIVE OPENINGS Brussels, Belgium Nov 21, 2006
  • 2. Short History on Openings Fifty plus on board Adding Value to openings
  • 3. Darwinism 1859 Natural Selection Survival of the First Fossilize
  • 4. Military Application history USA Can Opener Improved USA UKTin Can Opener Canister Lightning Closure 18 19 19 19 19 09 10 39 53 58 70 78 89 92 99 Canning Fr Process, Glass Glass Blowing 1stAmerican patent Bottles on the tin can Crown Bottle Cap Nicolas Appert Peter Durand Ezra Warner William Lyman William Painter
  • 6.
  • 7. Clamshell & Blister Packaging Many Mass Market Retailers consider the annoyance felt by the consumer as a small price to pay for reducing the tremendous costs of retail theft and its impact on the bottom line. 2001 San Diego Padres pitcher Adam Eaton
  • 8. Drinks in Cup Dispensing Plastic vending machines Pull Ring Modern-Day Can Stay-on Tab Alcoa Opener Tab 19 19 19 15 20 23 25 31 37 57 62 65 69 70 73 74 92 Closures on GT PET Bottle Six pack Can Dispensing Hom-Paks vending machines Paper Bottle patent USA 1st Aluminium Can “Gable Top” Mass Production Pure-Pak
  • 9. TRENDS 02 10 • 18yrs – 44 will decrease by 1% • 55+ will increase by 21% • 55 to 64 will significantly increase by 47%
  • 10. Buying Power  79% own their own homes  purchase 41% of new cars & 48% of all luxury cars  74% of prescription drug spending © Photographer: David Mckee | Agency: Dreamstime.com
  • 11. 2001 NET WORTH  50+ held $29.1 trillion in net worth  69% of the total USA net worth  56% increase from 1983 of this age group
  • 13. Handgrip strength diminishes after age 40. Typically one can expect to lose one- third to one-half of a pound of muscle annually.
  • 14. Grip Twist Pull Lift Pinch Peel Tear Push Cup
  • 15. Pharmaceutical Applications • Child proof openings • Foil seals
  • 18. Pry Point Poke Through Pull Cord Behaviour Patterns Squeeze Tear Strip Zip Lock
  • 19.
  • 20.
  • 25.
  • 28. Light
  • 30.
  • 31.
  • 32. Remember ! No idea is a bad idea it’s just under developed.