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How to promote
the New Recruitment
             Agency
       CREATIVE HRM



           Visit Creative HRM for more information.
Recruitment Agency

What the Recruitment Agency faces:
   – The most common business for the former HR Professionals
   – Highly competitive area
   – Clients are not too loyal, new entrant to the market can grow big quickly
     and disappear within few months
   – Difficult to differentiate from competitors
   – Most agencies need to specialize and find their recruitment market
     niche




                                                         Visit Creative HRM for more information.
Promotion of
New Recruitment Agency

           CREATIVE HRM



               Visit Creative HRM for more information.
Common Promotion
Channels
1.Networking
2.Job Boards
3.Targeted Internet Advertisement
4.Social Media
5.HR Conferences

                         Visit Creative HRM for more information.
Networking

How can networking help to promote the new recruitment agency?

   – Former colleagues are the best marketing tool; they can be the first
     satisfied customers, and they can recommend the services of the new
     recruitment agency to their friends
   – The network can source the new agency with vacancies, and the
     network can recommend the attractive talents for interesting job
     vacancies
   – The network provides the honest and instant feedback; it helps to
     implement changes and improvements
   – The network provides useful tips and observes the competition on the
     job market
   – Many vacancies can be explored just by using the network
   – The network trusts the new recruitment agency; your friends trust you
     as the business owner
                                                        Visit Creative HRM for more information.
Using the Job Boards

Job Boards: Massive opportunity for the promotion of the
recruitment agency

   – Most people start the search for the new job by surfing the job boards
   – Job Boards allow the custom layout of the job advertisement
   – Job Boards allow backlinks to the website of the recruitment agency
   – The agency has to engage visitors coming from job boards, and has to
     offer similar job vacancies (accountants should see job offers for junior
     financial analysts, etc.)
   – The agency has to invest into the development of the attractive logo and
     the intuitive website; it has to allow to reach the most important content
     within two clicks




                                                          Visit Creative HRM for more information.
Targeted Internet
Advertisement
Google Adwords brings highly targeted audience:

   – Google Adwords allow the effective and cheap advertisement of job
     vacancies
   – Recruitment agency can promote its social media networks using
     targeted advertisement
   – Google Adwords cannot be used for the building of the brand name of
     the agency, but it can attract job applicants
   – The recruitment specialist has to identify the right keywords and has to
     optimize the advertisement
   – Agency pays per click and it has to monitor the conversion rate (clicks
     versus applications)




                                                         Visit Creative HRM for more information.
Social Media: The most
promising for agency
LinkedIn:
    – Highly interactive social media for recruitment agencies
    – Recruitment Agency can engage its employees in different groups and it
      can contribute to discussions
    – Recruitment Agency should not promote itself aggressively


Twitter:
   – Slow social media which builds strong and engaged communities around
     different topics
   – Recruitment Agency can use its specialties and it can contribute to
     communities
   – Twitter works as the best tool for recommending young talented job
     applicants


                                                        Visit Creative HRM for more information.
HR Conferences

HR Conferences build the strong brand name:

   – The recruitment agency has the opportunity to present its professional
     staff, its recruitment methodology and recruitment channels employed to
     find the best job candidate
   – The agency can demonstrate its deep knowledge of the local job
     market, and the best local recruitment channels
   – The agency can connect the presence at the HR conference with its
     network of satisfied clients
   – Informal talks with potential clients are more valued, if the satisfied
     customers acts as the confirmation




                                                       Visit Creative HRM for more information.
Thank You
• For the full PDF version of the presentation, please feel free to visit
  Creative HRM. Per request, you can also receive the PowerPoint
  version of the presentation.

• You can follow Creative HRM:

    – Twitter
    – Facebook
    – Google+

• Comments? Remarks? Visit Creative HRM and leave a message.

• Additional HR presentations can be found at Creative HRM.


                                                       Visit Creative HRM for more information.

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How to promote the New Recruitment Agency

  • 1. How to promote the New Recruitment Agency CREATIVE HRM Visit Creative HRM for more information.
  • 2. Recruitment Agency What the Recruitment Agency faces: – The most common business for the former HR Professionals – Highly competitive area – Clients are not too loyal, new entrant to the market can grow big quickly and disappear within few months – Difficult to differentiate from competitors – Most agencies need to specialize and find their recruitment market niche Visit Creative HRM for more information.
  • 3. Promotion of New Recruitment Agency CREATIVE HRM Visit Creative HRM for more information.
  • 4. Common Promotion Channels 1.Networking 2.Job Boards 3.Targeted Internet Advertisement 4.Social Media 5.HR Conferences Visit Creative HRM for more information.
  • 5. Networking How can networking help to promote the new recruitment agency? – Former colleagues are the best marketing tool; they can be the first satisfied customers, and they can recommend the services of the new recruitment agency to their friends – The network can source the new agency with vacancies, and the network can recommend the attractive talents for interesting job vacancies – The network provides the honest and instant feedback; it helps to implement changes and improvements – The network provides useful tips and observes the competition on the job market – Many vacancies can be explored just by using the network – The network trusts the new recruitment agency; your friends trust you as the business owner Visit Creative HRM for more information.
  • 6. Using the Job Boards Job Boards: Massive opportunity for the promotion of the recruitment agency – Most people start the search for the new job by surfing the job boards – Job Boards allow the custom layout of the job advertisement – Job Boards allow backlinks to the website of the recruitment agency – The agency has to engage visitors coming from job boards, and has to offer similar job vacancies (accountants should see job offers for junior financial analysts, etc.) – The agency has to invest into the development of the attractive logo and the intuitive website; it has to allow to reach the most important content within two clicks Visit Creative HRM for more information.
  • 7. Targeted Internet Advertisement Google Adwords brings highly targeted audience: – Google Adwords allow the effective and cheap advertisement of job vacancies – Recruitment agency can promote its social media networks using targeted advertisement – Google Adwords cannot be used for the building of the brand name of the agency, but it can attract job applicants – The recruitment specialist has to identify the right keywords and has to optimize the advertisement – Agency pays per click and it has to monitor the conversion rate (clicks versus applications) Visit Creative HRM for more information.
  • 8. Social Media: The most promising for agency LinkedIn: – Highly interactive social media for recruitment agencies – Recruitment Agency can engage its employees in different groups and it can contribute to discussions – Recruitment Agency should not promote itself aggressively Twitter: – Slow social media which builds strong and engaged communities around different topics – Recruitment Agency can use its specialties and it can contribute to communities – Twitter works as the best tool for recommending young talented job applicants Visit Creative HRM for more information.
  • 9. HR Conferences HR Conferences build the strong brand name: – The recruitment agency has the opportunity to present its professional staff, its recruitment methodology and recruitment channels employed to find the best job candidate – The agency can demonstrate its deep knowledge of the local job market, and the best local recruitment channels – The agency can connect the presence at the HR conference with its network of satisfied clients – Informal talks with potential clients are more valued, if the satisfied customers acts as the confirmation Visit Creative HRM for more information.
  • 10. Thank You • For the full PDF version of the presentation, please feel free to visit Creative HRM. Per request, you can also receive the PowerPoint version of the presentation. • You can follow Creative HRM: – Twitter – Facebook – Google+ • Comments? Remarks? Visit Creative HRM and leave a message. • Additional HR presentations can be found at Creative HRM. Visit Creative HRM for more information.