Selected survey results regarding IATA's New Distribution Capability (NDC) standard sourced from a panel of travel agencies from all over the world.

1. Travel Agency Advisory Panel Survey
Selected Results
February 23, 2017

2. Awareness of NDC versus EDIFACT
2
Awareness of NDC among travel agencies is stronger than EDIFACT,
despite the universal use of EDIFACT among airlines and GDSs today
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Aware of NDC Aware of EDIFACT
Question: How familiar are you with NDC/EDIFACT?

3. Diversity of NDC Content Sources
3
Travel agencies expect to expand their access to NDC in the future,
largely by diversifying their content sources
0
5
10
15
20
25
30
35
40
45
50
Today Future
NumberofRespondents
NDC via Multiple Sources
NDC via a GDS Only
Question: How do (will) you access NDC today (in the future)?

4. Challenges to NDC Adoption
4
Travel agencies are generally more troubled by the logistics of NDC than
the commercial rationale, suggesting that the NDC conversation may be
gradually transitioning from “Why NDC?” to “How NDC?”
Question: What do you see as NDC’s main challenge?
65%
24%
11%
Technical / Operational
Commercial
Other

5. Skepticism of Airline Intentions Behind NDC?
5
Question: What do you think is the main reason why airlines are interested in NDC?
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Cost Savings Ancillary Revenue Personalization Something Else
Why are Airlines Pursuing NDC?
Although travel agencies generally expect NDC to proliferate and have
turned more of their attention to logistical matters, there may be a
lingering worry that airlines are primarily pursuing NDC to save costs