Discover how to create a content strategy for your business that actually works! This compact presentation features 13 questions that will get you thinking, and help you build a content plan for your business.

1. 13 Simple Questions
to Help You Draft a
Winning Content Strategy

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But the 13 content strategy questions here will hone your focus
and keep your content on track.
Use your answers to help you see clearly, avoid excuses, and
remove distractions. Use these questions to keep you accountable.
Set aside an afternoon, ask yourself these questions, and
document the answers here.
Ready? Let’s get started.
A lack of a documented content strategy
could be holding you back.

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Who are your users?
Identify and specifically
describe the members of
your audience.
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Who are your competitors?
Who or what can take
prospects away from you?
And not just your direct
competitors.
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What do you bring
to the table?
How do you fit into the market?
What do you bring to the table
that no one else can? What
makes you unique?
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What do you hear?
What are your customers
saying? What are the recurring
themes, in regard to their
dreams and challenges?
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What content do
you already have?
You need to assess the
content you already have
on your website, blog, and
social media platforms.
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What is the purpose
of your content?
Is your content intended to
drive sales? Generate leads?
Build authority? Increase
organic search traffic? Please
your mother? All of the above?
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How often should
you publish content?
Once a week? Daily?
Answer this question to
identify your resources.
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How will you distribute
your content?
Which social media platform(s)
will you focus on? Where is your
ideal audience? Who is going to
share your content? Are you
going to use scheduling tools?
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Who is in charge
of your content?
Is it you? Should it be you?
You may need to hire
someone to write new content
and manage existing content.
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Who will produce
your content?
Who’s going to do the research?
Write the content? Design it?
Will these people always be
available when you need them?
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Who is going to
maintain the content?
The content on your website
is like a garden. It needs to be
cultivated. Name that person,
and create a schedule.
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Who is responsible
for the results?
If you have a small team, make
each person responsible for
some area of the content. Make
sure these goals are measurable,
achievable, and specific.
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What’s your destination
(core strategy)?
State what you need to
accomplish, determine the type
of content that will help you
achieve this goal, and create a
plan to help you accomplish it.
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Use these guidelines to create a core strategy:
Aspirational
Create a goal that
gives you room to
stretch, fail, get back
up, and grow.
Flexible
Your core strategy
should allow you to
adjust as your
environment
changes around you,
without having to
make a drastic pivot.
Meaningful
Does your core
strategy align with
your values, and will
you be able to
sustain it and endure
challenges over the
long haul?
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Click here to read 13 Simple Questions to
Help You Draft a Winning Content Strategy
on copyblogger.com