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10 A/B Testing Mistakes That Make Your Wallet Cry !
Don’t Just Measure
Conversion Rate!
Sequential Testing
Is Not A/B Testing.
Random Testing.
Prioritization
of tests.
Small website
changes give small
conversion changes.
Calling tests early
Don’t surprise
your regulars.
Pre-plan your
tests sample size.
Website wide
consistency
for tests.
Segmenting requires
a bigger sample size.
A B
www.convert.com

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10 A/B Testing Mistakes that Make Your Wallet Cry

  • 1. 10 A/B Testing Mistakes That Make Your Wallet Cry ! Don’t Just Measure Conversion Rate! Sequential Testing Is Not A/B Testing. Random Testing. Prioritization of tests. Small website changes give small conversion changes. Calling tests early Don’t surprise your regulars. Pre-plan your tests sample size. Website wide consistency for tests. Segmenting requires a bigger sample size. A B www.convert.com