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E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
Tom van
CRO
Berkel

EXPERT

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
Gijs
CRO
Wierda

EXPERT

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
PERSUASIO
N
&
CRO
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
CONCRET
E
PERSUASIO
N
TECHNIEKE

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
SOCIAAL
BEWIJS
& AUTORITEIT
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
PARADOX OF
CHOICE
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
60 / 60
RULE
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
SCHAARST
E
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
HUMAN GAZE
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
ZEKERHEID
&
KEUZE
VERMINDERING
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
CRO
CONVERSION RATE
OPTIMIZATION

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
WE LOVE
TESTING
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
EN OOK..
DATA &
PSYCHOLOGIE

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
A/B
TESTING

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
STATISTISCHE SIGNIFICANTIE

>95%

> 150 conversies per variant

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
TOOLING
A/B TESTING
OPTIMIZELY
VISUAL WEBSITE
OPTIMIZER
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
TOOLING
HEATMAPS
CLICKTALE
MOUSEFLOW
CRAZYEGG
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
CONVERSION HEROES METHOD
®

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
1 - DOELSTELLINGEN &
KPI’S
2 - DATA-/
USERANALYSE
3 - TESTING
PLAN
4 - ONTWERPEN & BOUWEN
TEST
5 - TESTEN! (+ RESULTATEN ANALYSEREN)
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
LEARNING
S
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA
Gijs
gijs@conversionheroes.
Wierda
nl

Tom van
tom@conversionheroes.n
Berkel
l

E-FASHION SUMMIT 2013 - CONVERSION
HEROES
TOM VAN BERKEL & GIJS
WIERDA

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E-Fashion Summit 2013 - Conversion Heroes - 11 dec 2013