SlideShare uma empresa Scribd logo
1 de 40
Baixar para ler offline
everything you’re doing
wrong with your pitch.
everything you’re doing
wrong with your pitch.
What I learned from listening to
Tamsen Webster (@tamadear)
everything you’re doing
wrong with your pitch.
What I learned from listening to
Tamsen Webster (@tamadear)
that’s her!
Are you guilty?
7 deadly sins of pitching
sin #1
sin #1
Ignoring the problem.
sin #2
sin #2
Wrong content.
sin #3
sin #3
Too much content
sin #4
sin #4
Wrong order.
sin #5
sin #5
Killer opening (not the good kind).
sin #6
sin #6
Abstract content.
sin #7
sin #7
Wrong format.
bonus sin
bonus sin
Non-stop pitching.
Now that you’ve confessed
Now that you’ve confessed
Here’s what you can do about it.
Sin #1: Ignoring the problem
solve their problem first
It’s your job to find out how to solve the problem
that’s keeping the person from ac!ng.
Sin #1: Ignoring the problem
solve their problem first
not sure what is
important to them
Sin #2: Wrong content.
not sure what is
important to them
Sin #2: Wrong content.
Do your research. Look at what topics your audience is
sharing, ar!cles they are wri!ng and events they a"end.
We can only
consume so much
Sin #3: Too much content.
We can only
consume so much
Most will only spend a total 4 minutes with your
pitch deck; looking at slides 2, 6, and 8.
Sin #3: Too much content.
the right order is what
makes sense to them
Sin #4: Wrong order.
the right order is what
makes sense to them
Sin #4: Wrong order.
This is not one size fits all. Your pitch order will depend
on the person(s) in the room and what is important to them.
Make them care to
pay attention
Sin #5: Killer opening (not the good kind).
Make them care to
pay attention
Sin #5: Killer opening (not the good kind).
Stop making it all about you. Instead, try star!ng
out by asking ques!ons to s!r the pitch in your favor.
Stop burying the lead
Sin #6: Abstract content.
Stop burying the lead
Get down to their level. Have a good idea before the
mee!ng of what you want from them.
Sin #6: Abstract content.
avoid cloning the same
content on everything
Sin #7: Wrong format
avoid cloning the same
content on everything
Make your pitch presenta!on focused on the
problem/solu!on. Make your one-sheet read
more like a company fact sheet. Make your
website a resource for both.
Sin #7: Wrong format
learn when to stop
Bonus Sin: Non-stop pitching
learn when to stop
Bonus Sin: Non-stop pitching
Not every coffee date, networking event,
or mee!ng is an opportunity to pitch.
Now you’re free of sin
Now you’re free of sin
You’re welcome.
Source: Tamsen Webster speaking at FutureM (Oct 6th, 2015)
“Everything You’re Doing With Your Pitch & How to Fix It”

Mais conteúdo relacionado

Destaque

Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging ChallengesAaron Irizarry
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching EssentialsMichael Parker
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with DataSeth Familian
 
Basic Chemistry on Your Slide
Basic Chemistry on Your SlideBasic Chemistry on Your Slide
Basic Chemistry on Your SlidePerpa Hsieh
 
How to Pitch a VC Redesigned
How to Pitch a VC RedesignedHow to Pitch a VC Redesigned
How to Pitch a VC RedesignedSlides That Rock
 
Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Ayman Sadiq
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckRami Al-Karmi
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch DeckJoseph Hsieh
 
PowerPoint Hacks for Rookies: 4 Must Consider Aspects
PowerPoint Hacks for Rookies: 4 Must Consider AspectsPowerPoint Hacks for Rookies: 4 Must Consider Aspects
PowerPoint Hacks for Rookies: 4 Must Consider Aspects24Slides
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to ViewJim MacLeod
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MSuhail Doshi
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
The Physical Interface
The Physical InterfaceThe Physical Interface
The Physical InterfaceJosh Clark
 
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesUX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
 

Destaque (20)

Top 3 Ways To Get Featured On SlideShare by @damonify
Top 3 Ways To Get Featured On SlideShare by @damonifyTop 3 Ways To Get Featured On SlideShare by @damonify
Top 3 Ways To Get Featured On SlideShare by @damonify
 
Designing Teams for Emerging Challenges
Designing Teams for Emerging ChallengesDesigning Teams for Emerging Challenges
Designing Teams for Emerging Challenges
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
Build Features, Not Apps
Build Features, Not AppsBuild Features, Not Apps
Build Features, Not Apps
 
Visual Design with Data
Visual Design with DataVisual Design with Data
Visual Design with Data
 
Basic Chemistry on Your Slide
Basic Chemistry on Your SlideBasic Chemistry on Your Slide
Basic Chemistry on Your Slide
 
How To Pitch An Angel
How To Pitch An AngelHow To Pitch An Angel
How To Pitch An Angel
 
Visual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slidesVisual Silence can help your PowerPoint slides
Visual Silence can help your PowerPoint slides
 
How to Pitch a VC Redesigned
How to Pitch a VC RedesignedHow to Pitch a VC Redesigned
How to Pitch a VC Redesigned
 
Farmeron
FarmeronFarmeron
Farmeron
 
Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!Things That Don't Matter in Your Presentation!
Things That Don't Matter in Your Presentation!
 
Build a Better Entrepreneur Pitch Deck
Build a Better Entrepreneur Pitch DeckBuild a Better Entrepreneur Pitch Deck
Build a Better Entrepreneur Pitch Deck
 
Foursquare's 1st Pitch Deck
Foursquare's 1st Pitch DeckFoursquare's 1st Pitch Deck
Foursquare's 1st Pitch Deck
 
Linkedin Series B Pitch Deck
Linkedin Series B Pitch DeckLinkedin Series B Pitch Deck
Linkedin Series B Pitch Deck
 
PowerPoint Hacks for Rookies: 4 Must Consider Aspects
PowerPoint Hacks for Rookies: 4 Must Consider AspectsPowerPoint Hacks for Rookies: 4 Must Consider Aspects
PowerPoint Hacks for Rookies: 4 Must Consider Aspects
 
17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View17 Ways to Design a Presentation People Want to View
17 Ways to Design a Presentation People Want to View
 
Mixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65MMixpanel - Our pitch deck that we used to raise $65M
Mixpanel - Our pitch deck that we used to raise $65M
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
The Physical Interface
The Physical InterfaceThe Physical Interface
The Physical Interface
 
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesUX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and Archives
 

Semelhante a Everything You're Doing Wrong With Your Pitch & How To Fix It

The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...
The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...
The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...Avalon Consulting
 
Mom Test - Customer Development - 30m
Mom Test - Customer Development - 30mMom Test - Customer Development - 30m
Mom Test - Customer Development - 30mRob Fitzpatrick
 
9 deadly practices for which you will be grateful
9 deadly practices for which you will be grateful9 deadly practices for which you will be grateful
9 deadly practices for which you will be gratefulKrzysztof Piwowar
 
The Seven Deadly Social Media Marketing Sins
The Seven Deadly Social Media Marketing SinsThe Seven Deadly Social Media Marketing Sins
The Seven Deadly Social Media Marketing SinsArgyle Social
 
Startup MBA 2.3 - Customer development and early-stage sales
Startup MBA 2.3 - Customer development and early-stage salesStartup MBA 2.3 - Customer development and early-stage sales
Startup MBA 2.3 - Customer development and early-stage salesFounder-Centric
 
Doing customer development (and stop wasting your time) - StartupBus edition
Doing customer development (and stop wasting your time) -  StartupBus editionDoing customer development (and stop wasting your time) -  StartupBus edition
Doing customer development (and stop wasting your time) - StartupBus editionHans van Gent
 
Ask Without Fear! to recruit volunteers, board members and fully fund your no...
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Ask Without Fear! to recruit volunteers, board members and fully fund your no...
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Marc A. Pitman
 
How To Keep Your Newsletter Out Of The Recycling Bin
How To Keep Your Newsletter Out Of The Recycling BinHow To Keep Your Newsletter Out Of The Recycling Bin
How To Keep Your Newsletter Out Of The Recycling Bin4Good.org
 
Adding the Art of Sales to Web Development
Adding the Art of Sales to Web DevelopmentAdding the Art of Sales to Web Development
Adding the Art of Sales to Web DevelopmentMayeCreate Design
 
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...Erica Mills
 
The Ten Commandments of Blogger Outreach
The Ten Commandments of Blogger OutreachThe Ten Commandments of Blogger Outreach
The Ten Commandments of Blogger OutreachFINN
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
 
Dealing with the Press
Dealing with the PressDealing with the Press
Dealing with the PressLindsayHudock
 
5 Annoying Things Interviewers Do (According to Candidates)
5 Annoying Things Interviewers Do (According to Candidates)5 Annoying Things Interviewers Do (According to Candidates)
5 Annoying Things Interviewers Do (According to Candidates)Coburg Banks Recruitment
 
-10 things to know about social media
 -10 things to know about social media -10 things to know about social media
-10 things to know about social mediaDavid A. Pride
 
Why not startup
Why not startup Why not startup
Why not startup we20
 

Semelhante a Everything You're Doing Wrong With Your Pitch & How To Fix It (20)

The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...
The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...
The 10 Commandments – Ten Ageless, Irrefutable, Non-Negotiable Keys to Optimi...
 
Mom Test - Customer Development - 30m
Mom Test - Customer Development - 30mMom Test - Customer Development - 30m
Mom Test - Customer Development - 30m
 
7 Deadly Font Sins
7 Deadly Font Sins7 Deadly Font Sins
7 Deadly Font Sins
 
9 deadly practices for which you will be grateful
9 deadly practices for which you will be grateful9 deadly practices for which you will be grateful
9 deadly practices for which you will be grateful
 
The Seven Deadly Social Media Marketing Sins
The Seven Deadly Social Media Marketing SinsThe Seven Deadly Social Media Marketing Sins
The Seven Deadly Social Media Marketing Sins
 
Startup MBA 2.3 - Customer development and early-stage sales
Startup MBA 2.3 - Customer development and early-stage salesStartup MBA 2.3 - Customer development and early-stage sales
Startup MBA 2.3 - Customer development and early-stage sales
 
Killer form design
Killer form designKiller form design
Killer form design
 
Doing customer development (and stop wasting your time) - StartupBus edition
Doing customer development (and stop wasting your time) -  StartupBus editionDoing customer development (and stop wasting your time) -  StartupBus edition
Doing customer development (and stop wasting your time) - StartupBus edition
 
Ask Without Fear! to recruit volunteers, board members and fully fund your no...
Ask Without Fear! to recruit volunteers, board members and fully fund your no...Ask Without Fear! to recruit volunteers, board members and fully fund your no...
Ask Without Fear! to recruit volunteers, board members and fully fund your no...
 
How To Keep Your Newsletter Out Of The Recycling Bin
How To Keep Your Newsletter Out Of The Recycling BinHow To Keep Your Newsletter Out Of The Recycling Bin
How To Keep Your Newsletter Out Of The Recycling Bin
 
Adding the Art of Sales to Web Development
Adding the Art of Sales to Web DevelopmentAdding the Art of Sales to Web Development
Adding the Art of Sales to Web Development
 
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
Pitchfalls: how to take your elevator pitch from terrible to terrific in no t...
 
The Ten Commandments of Blogger Outreach
The Ten Commandments of Blogger OutreachThe Ten Commandments of Blogger Outreach
The Ten Commandments of Blogger Outreach
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
 
Dealing with the Press
Dealing with the PressDealing with the Press
Dealing with the Press
 
5 Annoying Things Interviewers Do (According to Candidates)
5 Annoying Things Interviewers Do (According to Candidates)5 Annoying Things Interviewers Do (According to Candidates)
5 Annoying Things Interviewers Do (According to Candidates)
 
-10 things to know about social media
 -10 things to know about social media -10 things to know about social media
-10 things to know about social media
 
Habits of genius
Habits of geniusHabits of genius
Habits of genius
 
Why not startup
Why not startup Why not startup
Why not startup
 
Dealing with your enemy at work
Dealing with your enemy at workDealing with your enemy at work
Dealing with your enemy at work
 

Último

Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8Access Innovations, Inc.
 
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!Loay Mohamed Ibrahim Aly
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024eCommerce Institute
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Gokulks007
 
Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdfravleel42
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxkb31670
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54ZhazgulNurdinova
 

Último (8)

Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
ISO 25964-1Working Group ISO/TC 46/SC 9/WG 8
 
The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!The Real Story Of Project Manager/Scrum Master From Where It Came?!
The Real Story Of Project Manager/Scrum Master From Where It Came?!
 
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024Juan Pablo Sugiura - eCommerce Day Bolivia 2024
Juan Pablo Sugiura - eCommerce Day Bolivia 2024
 
Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024Machine learning workshop, CZU Prague 2024
Machine learning workshop, CZU Prague 2024
 
Dynamics of Professional Presentationpdf
Dynamics of Professional PresentationpdfDynamics of Professional Presentationpdf
Dynamics of Professional Presentationpdf
 
Communication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptxCommunication Accommodation Theory Kaylyn Benton.pptx
Communication Accommodation Theory Kaylyn Benton.pptx
 
Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54Burning Issue presentation of Zhazgul N. , Cycle 54
Burning Issue presentation of Zhazgul N. , Cycle 54
 

Everything You're Doing Wrong With Your Pitch & How To Fix It