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Everything You're Doing Wrong With Your Pitch & How To Fix It

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Learn from Tamsen Webster on how to frame your product in the right way so customers respond based on on what you know about them and what action you want them to take.

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Everything You're Doing Wrong With Your Pitch & How To Fix It

  1. everything you’re doing wrong with your pitch.
  2. everything you’re doing wrong with your pitch. What I learned from listening to Tamsen Webster (@tamadear)
  3. everything you’re doing wrong with your pitch. What I learned from listening to Tamsen Webster (@tamadear) that’s her!
  4. Are you guilty? 7 deadly sins of pitching
  5. sin #1
  6. sin #1 Ignoring the problem.
  7. sin #2
  8. sin #2 Wrong content.
  9. sin #3
  10. sin #3 Too much content
  11. sin #4
  12. sin #4 Wrong order.
  13. sin #5
  14. sin #5 Killer opening (not the good kind).
  15. sin #6
  16. sin #6 Abstract content.
  17. sin #7
  18. sin #7 Wrong format.
  19. bonus sin
  20. bonus sin Non-stop pitching.
  21. Now that you’ve confessed
  22. Now that you’ve confessed Here’s what you can do about it.
  23. Sin #1: Ignoring the problem solve their problem first
  24. It’s your job to find out how to solve the problem that’s keeping the person from ac!ng. Sin #1: Ignoring the problem solve their problem first
  25. not sure what is important to them Sin #2: Wrong content.
  26. not sure what is important to them Sin #2: Wrong content. Do your research. Look at what topics your audience is sharing, ar!cles they are wri!ng and events they a"end.
  27. We can only consume so much Sin #3: Too much content.
  28. We can only consume so much Most will only spend a total 4 minutes with your pitch deck; looking at slides 2, 6, and 8. Sin #3: Too much content.
  29. the right order is what makes sense to them Sin #4: Wrong order.
  30. the right order is what makes sense to them Sin #4: Wrong order. This is not one size fits all. Your pitch order will depend on the person(s) in the room and what is important to them.
  31. Make them care to pay attention Sin #5: Killer opening (not the good kind).
  32. Make them care to pay attention Sin #5: Killer opening (not the good kind). Stop making it all about you. Instead, try star!ng out by asking ques!ons to s!r the pitch in your favor.
  33. Stop burying the lead Sin #6: Abstract content.
  34. Stop burying the lead Get down to their level. Have a good idea before the mee!ng of what you want from them. Sin #6: Abstract content.
  35. avoid cloning the same content on everything Sin #7: Wrong format
  36. avoid cloning the same content on everything Make your pitch presenta!on focused on the problem/solu!on. Make your one-sheet read more like a company fact sheet. Make your website a resource for both. Sin #7: Wrong format
  37. learn when to stop Bonus Sin: Non-stop pitching
  38. learn when to stop Bonus Sin: Non-stop pitching Not every coffee date, networking event, or mee!ng is an opportunity to pitch.
  39. Now you’re free of sin
  40. Now you’re free of sin You’re welcome. Source: Tamsen Webster speaking at FutureM (Oct 6th, 2015) “Everything You’re Doing With Your Pitch & How to Fix It”
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Learn from Tamsen Webster on how to frame your product in the right way so customers respond based on on what you know about them and what action you want them to take.

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