I went to Internet Summit and here is what I learned.

1. my adventure
at internet summit

2. took place in
raleigh, nc

3. what is internet
summiT all about?

4. internet summit by the numbers:
2
days
65
speakers
2300
attendees
6
stages
7
bars

5. clark by the numbers:
3
days
13
speakers
25
handshakes
8
drinks
4
dance moves

6. Rockstar speakers

7. Linking sales,
engagement,
and loyalty
Alison Kendrick
C5 Insights

9. Key Takeaways
By 2017, the CMO will spend more on IT than the CIO.
There is quite a bit of fa!gue when it comes to CRM projects
Ability to search and look at li"le data is best for employee engagement
program

10. Cliff Seal
Salesforce
no one care
about your
content

13. key takeaways
Align with mo!va!on and purpose for authen!city
Build loyal customers through content journeys
Find a sustainable, realis!c content crea!on approach

14. Joe Johnston
Universal Mind
design for
sensors,
not screens

17. key takeaways
2015 is the year of the customer experience
Sensors allows for a more customer-focused experience

18. Marissa Coren
Uber
narrative
design

20. Kintsugi - when something is broken, it’s
really just star!ng something new.

21. key takeaways
Heavy emphasis on developing your content process but not much on
selling
Design as just another language at your disposal rather than a
stumbling block

22. Aus"n Knight
Hubspot
ux insights
from a drunk
guy

23. “It sounds like you’re meant for large scale
clients who are willing to spend money on
buzzwords”
A Drunk Guy

27. key takeaways
Websites should be so easy to understand that a drunk person could
use it
Crea!ng a culture of UX will help you gain ac!onable advice
Figure out what your users actually want and give it to them

28. Jus"ne Jordan
Litmus
how to make
email awesome

34. key takeaways
Email is not dead
Over 50% of emails are now viewed on mobile devices
Scrolling is easier than clicking

35. shut up & give me the bullet points
• Early leadership involvement will win
• Your marke!ng to people…actual people
• The sensors are coming!
• If it looks like it’s falling apart, it’s probably just coming together
• Get drunk and review can!na.co
• Email is not dead

36. All Done