Personal brandcanvas1.1

PERSONAL BRAND EXPLORATION
Charles Young
Project & Portfolio I: Week 1
02/03/2022

Growing up in a sports home and the 2nd
youngest of 5, Charles quickly became a fan of
sports. He was a huge New York Jets and
Alabama Crimson Tide fan. Waking up every
weekend to watch college and NFL football was
like the family bonding time. By the age of 11 he
was playing little league football and fell in love
with it even more. His family and he would often
have sport debates that would go on for hours.
His dream vision is to one day be a host of a
sports debate show. Charles enrolled in the
Sportscasting program at Full Sail University to
pursue someday becoming one of the best
Sports media guys in history.
IDENTITY
Picture of You
Goes Here

PROFESSION
Potential Job Titles:
• Broadcast announcers
• Media program directors
• Media and communication worker
BRAND ARCHETYPE – I feel as I
work differently than others because
I love to enjoy myself and others at
work. I’m going to make the best out
of every situation. It relates to me
being the Entertainer type brand.
[Sports Broadcaster] for [FoxSports]
Picture Relevant
to Your Industry
Goes Here

[CATEGORY of PEOPLE]
TARGET AUDIENCE
Charles Young
Outreach Plan:
• Before I contact hr the task I want to complete is
making sure my resume is up to date.
• I will contact hr through linkedin.
• I will follow up with hr in a week from me applying. I feel
as that’s timely manner.
PROFILE
PICTURE
[hr] at [Gleague operations]
FIRST LAST NAME
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• Explain one method or mode of communication you will
use to make your initial contact with this person.
• Explain one manner and timeframe in which you will
follow up with this person.
PROFILE
PICTURE
[TITLE] at [COMPANY]
PROFILE
PICTURE

GOALS
Short Term: (Immediately After Graduation, (2023)
‣ Once I graduate I would like to land a job in my
field within the first year out of school.
Mid Term: (2027)
‣ A midterm goal for me is being able to be on a
sport show for a top network.
Long Term: (2030)
• My long term goal is I would like to host my own
show for a top sports network. 10-15 years

SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Public Speaking
SOFT
HARD
/ Adept /
Social Media Marketing / Adept
Novice / Adept / Expert
Time Management Expert
WordPress
SOFT
HARD
Adept
Adobe Creative Suite Novice
Oral Expression Expert
Critical Thinking Adept

I use my strong work ethic, adaptability and
leadership to generate team based success
on all levels of sports media.
PROMISE

CREDENTIALS
Work Experience:
• Manager at Restaurant 4 years
Education:
• Title of Certification Course Completed,
Organization Name
• Introduction to sportscasting, B.S., Full Sail University (Exp. 2023)
Awards:
• Regional Manager of the year
December 2021

COMPETITION
James Ballerstein
Industry Experience:
• Production Specialist
Education:
• Graduated from Full Sail 2021
Leadership Experience:
• Ex Military
Skills and Proficiencies:
• Television - 1 Endorsements
•
Charles Young
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized. Good professional headshot. Good detailed
profile. No articles published yet. Active on social media.
URL customized.
• Grade: good 70 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Podcast
Education:
• Currently enrolled at Full Sail University. Expected graduation
date May 2023
Leadership Experience:
• Manager position for 4 years
Skills and Proficiencies:
• Podcast
• Public Speaking
Overall Online Presence:
• Not many connections , banner not image customized,
Good professionalism of headshot, Profile is not
detailed, 1 published articles, active on other social
media, LinkedIn URL is customized
• Grade: Good 70 out of 100

BRAND POSITION
For sports companies who are looking for
sportscasters, I provide a different type of passion
when it comes to sports because sports is like my
first love. I’ve been watching it since a young kid.
“NICKNAME?”

NETWORKING &
MARKETING
Industry Events & Organizations
‣ Locker room sports industry networking for athletes and
sports professionals
‣ Dec 3rd | Online
• Sports tech nation
• Dec 8th | Online
• Global Sports evolution conference
• FEB 9TH-10TH | ONLINE
Digital Marketing
• Primary Content: The type of content I will create is content
that shows who I think is the top teams inNCAA college
sports.
• Primary Tools: I will use Twitter and Instagram to promote my
content. I will post on a weekly basis.
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• The type of Mentor I will seek to help me will be a
person who’s been in the industry for over 20+
years and knows how to remain relevant.
Formal Education
• Complete Sportscasting B.S by expected graduation date May
2023.
Technical Skills
• WordPress 5 essential training Feb 2022
• Complete Training Videos for video and audio editing.
Feb 2022
Soft Skills
• Creating a sports highlight tape with IMovie. (2021
• Sports Photography December (2021)
• Pro Video Tips December (2021)

CHARLES YOUNG
You know people have a problem with working hard and staying committed.
Well, I’m dedicated and is willing to work for everything to I earn. In fact, I
once got a recognition from my previous job for my hard work and excellent
attendance.
Picture of You
Goes Here

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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