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Reality 1.5

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Reality 1.5 Cees Jan Mol 7 april 2009
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1959: the very first CRE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sixties and seventies ,[object Object],[object Object],[object Object],[object Object]
Seventies
Eighties ,[object Object],[object Object]
14-03-2005 Nineties
In 2001: better stories for more people ,[object Object],[object Object],[object Object],[object Object]
14-03-2005 Towards a ‘Technology Fair'
14-03-2005 2004: a more open space
How did the CRE work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Introducing a change ,[object Object],[object Object],[object Object],[object Object],[object Object]
Visitor receives invitation and goes to a website to register.
Registering means entering your interests into a profile to create a personalized tour (plus a few elementary things like name, email address & organization)
Arriving at the event, the visitor receives the CRE Card. 2007
Voting is a matter of physically touching the reader with the card. (touch once = 1 vote; touch twice = 2 votes; etc.) 2007
When visitors like a project and want to vote on it, they are recognized by the system.
Follow-up material is sent instantly to people ’ s in-box.
All visitors walk around, visit stands and invest.
Based on profiles & behavior, visits to related stands can be recommended.
At consumption points, “ consumption credits ” are subtracted for each consumption used.
At “ islands ” visitors can see which stands are popular.
Based on real-time access to votes, different types of collaborative outputs can be created. Customer Match = 37%
How did this evolve? ,[object Object],[object Object],[object Object],[object Object]
What was the effect? ,[object Object],[object Object],[object Object],[object Object]
It also enabled new functionality ,[object Object]
It also enabled new functionality ,[object Object]
Contents ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What have we learned? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The approach of ‘plussing’ ,[object Object],[object Object],[object Object],[object Object]
What does this mean? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where is this going? ,[object Object],[object Object],[object Object]
The roadmap Realizing continuous cooperation Enabling contributions and collaborative exploration From ‘un-captured’ attention to ‘indicating support’ Event Enterprise Eco-system
Conclusion ,[object Object],[object Object],[object Object],[object Object]
[object Object]

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