Learn the latest low cost tools, impactful strategies, and time saving resources for your job search.

1. Social Media for Your Job Search
Social Media for Job Search
By Cathy C. Smith
Cathy C. Smith

2. What we will cover!
It’s a Social Media Revolution!
Guess who’s using Google?
SEO (Search Engine Optimization)
Are you linked on LinkedIn?
Following the leader on Twitter
Social vs. Professional on Facebook
To Blog or Not to Blog
It’s About.Me!
Do you have Klout?
Have you tried a QR Code (Quick Response)?
Are you using WiseStamp for E-mail?
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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3. A Revolution is taking place!
Social Media Revolution 2012 Video
By Erik Qualman
http://bit.ly/Tzrevd
Source: YouTube
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4. Who do I network with?
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5. Why Social Media?
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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6. Guess what? Recruiters are Looking!
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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7. Why companies Google you?
Here are a few instances where employees were fired for using social media.
“Virgin flight crew fired for insulting passengers via Facebook” - http://bit.ly/Zc93PP
“Teacher fired over Facebook pic” - http://bit.ly/ZUNOmS
“Beware: Potential Employers Are Watching You” - http://on.wsj.com/TNV1Si
“Facebook and Twitter Postings Cost CFO His Job” - http://on.wsj.com/JcJeJ1
“A Little 'Like' Can Mean Big Trouble” - http://on.wsj.com/KWoAKl
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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8. Google Search
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9. Recruiters Reactions!
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10. SEO (Search Engine Optimization)
SEO stands for “search engine optimization.” SEO is the simple activity of
ensuring a website (ex. LinkedIn) can be found in search engines such as
Google, Yahoo, Bing, and YouTube for words and phrases .
80% of internet traffic begins with search queries. (E-consultancy)
If recruiters, colleagues, potential employers cannot find you by search
engines, blogs, and links you may be missing out on job opportunities.
Remember to use keywords to be “Findable, Memorable, and Valuable”
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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11. Why use LinkedIn?
You can connect to the “World’s Largest Professional Network” with 175 + million members.
To research potential professions & industries online
To let your entire network know about your search
To cultivate helpful relationships in new networks
To participate in online industry group discussions
To post comments and questions regularly online
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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12. Cathy’s LinkedIn Profile
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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13. LinkedIn is the preferred site!
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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14. It pays to stay connected!
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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15. LinkedIn Job Search Tips
Set-up a LinkedIn account – www.linkedin.com
Generate your own URL – www.linkedin.com/in/cathycsmith
Create a stellar profile with a professional photo
Use the skills and expertise feature for keywords
Build a quality vs. quantity network
Join groups of employed members related to your job target
Get detailed and quantifiable recommendations
Use LinkedIn “Answers” to post and answer questions
Follow your target companies
Respond to ads & contact hiring managers directly
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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16. Twitter
What is Twitter?
Twitter is a “real-time” information network service that allows you to create messages
(tweets) that contain up to 140 characters and send to followers.
Who should be on Twitter?
Job seekers in research related fields and who’s targets are easily described using specific
search keywords. For example, “biotechnology,” “marketing,” “green tech.”
How to use Twitter?
To conduct research and to cultivate relationships with key professionals in your field.
Can I generate good results?
Building a strong following can be time consuming and generate minimal job leads.
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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17. Did you know?
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18. Who’s on Twitter?
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19. Cathy’s Twitter Profile
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20. Twitter Job Search Tips
Set-up a Twitter account : www.twitter.com
Review Twitter Basics: Help Center: http://support.twitter.com/
Learn Twitter terms & symbols: Username (@CathyC_Smith) and Hashtags (#jobs)
Post Tweets and share Re-tweets (RT@robertjones) with followers
Use URL shortener – bitly: www.bitly.com for long website addresses
Use Twitter tools – Hootsuite: www.hootsuite.com & Tweetdeck: www.tweetdeck.com
Explore Listorious: www.listorious.com to locate lists and individuals to follow
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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21. Facebook
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22. Social vs. Professional
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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23. Finding a Job on Facebook
Facebook is a social media network that is used for connecting with family,
friends, customers, and others by posting comments, photos, and videos.
Do you have a large professional network on Facebook? If so, then let them know
about your search.
If your Facebook contacts are mainly family and friends, then this may not be a
good use of your time for your job search.
You can locate Facebook Groups (ex. Project Manager) on the “Search Filters”
page
Review Facebook Social Jobs Partnership – https://www.facebook.com/socialjobs
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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24. Facebook Search Filter
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25. Facebook Social Jobs Partnership
Source: https://www.facebook.com/socialjobs
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26. Facebook Social Jobs Search
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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27. Blogs
What is a blog?
“A blog is a weblog with informational or commentaries published by individuals on
the internet typically displayed in reverse chronological order. “ (Wikipedia)
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28. Did you know?
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29. More Blog Facts
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30. Blog Readers
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31. Should I create a Blog?
Reasons to read or create blogs!
Follow industry leaders blogs
Demonstrate expertise in your profession
You have been out of work for awhile
You are seeking to make a career change or industry change
Blogs carry influence and drive traffic to your social media networks
The knowledge needed for success in your field is changing rapidly
Demonstrate that you are current in your field
Where to create your blog?
Word Press – www.wordpress.com
Blogger - www.blogger.com
Make sure potential employers can find you!
Include an e-mail address and LinkedIn profile address in your blog
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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32. Blog: 10 Social Media Business Tips for 2013
Yes, the New Year is here with another chance to try new and exciting ideas. As a business owner
or executive you may be looking at the upcoming 12 months as an opportunity to grow your
business. Now that the year has begun, you are considering social media to add to your
traditional marketing mix. According to a 2011 survey by Merchant Circle, U.S. local SMBs (small-
medium sized business) actively use social media marketing to promote their businesses.
Additionally, Mc Kinsey Global Institute reported that “63% of companies using social media say
it has increased marketing effectiveness—among other benefits.” So you are sold and decided
that starting a social media program for your company is “the way to go” for 2013. With so little
time to read the latest case studies, reports, and statistics here are 10 social media marketing tips
to get you thinking strategically.
Source: Cathy C. Smith - http://wp.me/pDMWf-1l
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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33. About.Me Profile
Source: www.about.me
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34. Klout Score
Klout measures your influence to drive action on social media
Scores range from 1-100 (average score is 40)
Engagement + Content = Influence
# of Conversations + # of Interactions = Klout Score vs. # of Posts
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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35. Who’s Got Klout!
Source: www.klout.com
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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36. QR Code (Quick Response Code)
QR code is a two-dimensional bar code first designed for the automotive industry in Japan.
Fast readability & greater storage capacity vs. standard UPC barcodes. (Wikipedia)
QR Code Creator and Downloadable Reader – http://qrcode.kaywa.com/
Chameleon Consulting, LLC QR Code
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37. Networking Card (QR Code)
Before
Cathy C. Smith
IT & Change Management Executive
Mobile: 973-851-1920
E-mail: cc@chameleonconsultingllc.com
LinkedIn: www.linkedin.com/in/cathycsmith
After
Cathy C. Smith
Mobile: 973-851-1920
E-mail: cc@chameleonconsultingllc.com
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38. WiseStamp – E-mail Signature
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39. Contact Information
Cathy C. Smith
Mobile: 973-851-1920
E-mail: cc@chameleonconsultingllc.com
Website: https://chameleonconsultingllc.com
LinkedIn: https://linkedin.com/in/cathycsmith
Twitter: https://twitter.com/CathyC_Smith
Facebook: https://www.facebook.com/chameleonconsultingllc
Social Media for Job Search - All Rights Reserved 2013 - By Cathy C. Smith / www.chameleonconsultingllc.com
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