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Grow your Business with E-mail and Social Media

Learn the latest tools for growing your business using e-mail marketing, social campaigns, and online surveys.

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Grow your Business with E-mail and Social Media

  1. 1. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 1
  2. 2. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 2Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved AGENDA 1   A Revolution is Taking Place 2   3   4   5   6   7   Evolution of Marketing Post What they Want E-mail Marketing Tools Can-Spam Act Alert It’s a Social World Latest Social Trends
  3. 3. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 3Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved A revolution is taking place Social Media Revolution 2012 | Erik Qualman | YouTube.com
  4. 4. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 4Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Evolution of media One-way Media Many-ways Media •  Always on •  Always informed •  Always connected
  5. 5. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 5Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved The Evolution of users •  Search for something •  Discover •  Browse •  E-mail marketing •  Direct marketing •  Online marketing •  Sponsorship Users do their own research Advertisers push message out
  6. 6. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 6Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved marketing framework •  Set marketing goals & objectives •  Run campaigns on the channels that matter •  Measure results •  Drive revenues this month •  Deliver content to tradeshow leads •  Fill seats on a Sunday night
  7. 7. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 7Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved marketing goals •  Reach new customers •  Launch new products •  Drive repeat business •  Nurture leads •  Engage loyal customers •  Relay company news faster •  Promote new services •  Retain existing members
  8. 8. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 8Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Types of campaigns •  Information sharing •  Build your network •  Welcome •  Discussion •  Offers & promotions •  Support a cause •  Event invites & updates
  9. 9. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 9Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved What type of content do I post?
  10. 10. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 10Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Examples of offers Discounts Downloads Hints & Tips Special Promotions Blog
  11. 11. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 11Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Latest news on e-mail marketing •  80.8% of users report reading email on mobile devices •  Over 50% of respondents say they read most of their emails •  65% prefer emails that contain mostly images vs. 35% who prefer mostly text •  Saturday has the highest Click Through Rate (CTR) at over 9% •  Most unsubscriptions come on Tuesdays (0.52% unsub rate) •  Clicks by button text: Click Here gets the highest % of clicks over Go and Submit Source:  HubSpot  2014  
  12. 12. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 12Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved What do I write about? What you know that they don’t What you have access to that they don’t “Original” isn’t required… just be interesting and relevant
  13. 13. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 13Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved How effective are posts? •  Post + Video = 100% more engagement •  Post + Picture = 120% more engagement •  Post + Photo Album = 180% more engagement Source: Facebook, “Best Practices for your Page and media strategy” (March 2012)
  14. 14. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 14Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved When to send & post? Social media •  3-5 times a week is plenty •  Use automated tools to help E-mail •  Monthly is most common •  When are they likely to take the action you want?
  15. 15. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 15Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Find your best day •  Divide your list into 3 groups of people •  Select 3 days in the week to test •  Send your e-mail, watch for best response •  Use same 3 groups of people •  Select 3 times on the day with the best results •  Send email at 3 different times of day
  16. 16. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 16Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Find your best time Share at the Right Times Different social networks have different peak times for posting. Take advantage!
  17. 17. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 17Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Tools you need E-mail marketing is hard to beat •  Lots of physical, measurable responses •  Easy to brand with colors + logos •  Helps to measure and monetize social media
  18. 18. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 18Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Practical advice •  Text links get more clicks than buttons •  Place your logo left or center in email •  Include company name in text •  Key action must be above scroll line •  Do not give too many choices •  Make all images clickable (and with text labels) *Reminder: test on your mobile device
  19. 19. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 19Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Review the can-spam act Go to www.business.ftc.gov and search can-spam Did  you  know  that  your  business  can  incur  fines  for  sending    e-­‐mail  campaigns  using  Outlook,  Gmail,  AOL,  or  MSN?  
  20. 20. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 20Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Results are measurements of actions •  Click or download •  Come to the store or office •  Schedule a session •  Donate •  Call •  Purchase •  Reserve now
  21. 21. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 21Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved tools to build your e-mail list-offline •  At register •  With the check at end of the meal •  On registration forms
  22. 22. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 22Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved tools to build your e-mail list-online Join My Mailing List (app for website, Facebook, etc)
  23. 23. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 23Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved •  Scan to Join ™ •  From Constant Contact •  Text to Join™ •  From Constant Contact •  iCapture e-mail •  Wisestamp •  E-mail apps platform •  Shoeboxed.com tools to build your e-mail list-apps
  24. 24. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 24Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Constant contact tools •  E-mail Marketing •  Social Campaigns •  Event Spot
  25. 25. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 25Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved It’s a social world!
  26. 26. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 26Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Did you know these social media statistics? •  Companies that acquired customers from Facebook: B2C is 77% and B2B is 43%. (State of Inbound Marketing, 2012) •  Retail is the top industry that has acquired customers through Facebook. (State of Inbound Marketing, 2012) •  Pinterest is now the 3rd most popular social network in the U.S. in terms of traffic. (Experian) •  30% of Pinterest users are women 25-34 years old. (Ignite) •  The top interests on Pinterest in the U.S. include crafts, gifts, hobbies/leisure, interior design, and fashion designers/collections. (Ragan.com)
  27. 27. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 27Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Which channels matter?
  28. 28. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 28Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Tools to expand your reach
  29. 29. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 29Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved More easy to use tools •  Nutshell E-mail •  Hootsuite •  Google Alerts
  30. 30. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 30Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Why actively use LinkedIn? •  To research potential B2B customers online •  To let your entire network know about your business •  To cultivate helpful relationships in new networks •  To post comments and questions regularly online •  To grow your business e-mail list You can connect to the “World’s Largest Professional Network” with 175+ million members.
  31. 31. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 31Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved What’s new in social media?
  32. 32. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 32Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Facebook trending topics •  See what other people on Facebook are talking about •  Topics include sports, politics, and, entertainment •  Users can click through to see shared related articles, pictures, and statuses
  33. 33. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 33Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Social media business benefits •  Facebook now has a rating system for businesses •  Customers can rate your company on a scale from 1 to 5 and write a comment •  Great tool for measuring customer satisfaction beyond just “likes.” Facebook star ratings
  34. 34. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 34Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Twitter feed images •  Twitter now automatically shows images right in the feed as you scroll •  An image improves clicks, retweets, favorites, and overall engagement •  A link to an image to draw people’s attention in the noisy feed
  35. 35. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 35Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved LinkedIn showcase pages •  Businesses can create niche pages off of their main page •  Showcase a new product to a specific buyer •  Each company can create up to 10 free pages •  Great for companies with subsets of customers
  36. 36. Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved 36Copyright © 2014 Chameleon Consulting, LLC - www.chameleonconsultingllc.com – All Rights Reserved Contact information Cathy C. Smith Chameleon Consulting, LLC E-mail: cc@chameleonconsultingllc.com Website: https://chameleonconsultingllc.com Facebook: https://www.facebook.com/ChameleonConsultingLLC LinkedIn: http://www.linkedin.com/company/chameleon-consulting Twitter: @ChameleonConsul Join  Our  Mailing  List  

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