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Vitality ppt
- 1. Vitality By: Casey Wu, Emily Elpedes , Isaac Oh, Worku Hitchman, Garrett Vile, Tracy Hoang , and Karen Banuelos
- 2. What is Vitality? ● Point based Health & Fitness app ○ More steps = more Vita points ○ More calories = more Vita points ○ More Vita points = more discounts/deals! ● Connect smartwatch for more accurate results ● Dual-pronged apps; thrives off of B2B and B2C services ● Mission: Incentivize physical activity with healthy habits.
- 3. Service Offerings and Cost of Items
- 4. Product/Merchandise Offerings The Vita Club Team Sweater The Vitality T- Shirt Vitality Crewneck
- 5. Target Market Who Do We Want to Reach? • Smartphone and smartwatch users • Initially target women, then men Consumer Demographics • 25-34 years old • Women leading healthier lifestyles • Mothers Opportunity • As adult obesity increases in US → higher increase in demand for Weight Loss Service Industry (IBISWorld)
- 6. Positioning • Best health and fitness app • Accessible with online presence and engagement • Online community
- 7. Vitality Suppliers App Suppliers • Digital Brand Group • Swenson HE • Goji Labs Merchandise Suppliers • Custom Ink • Millenium Clothing • Rush Order Tees
- 8. Suppliers: Digital Brand Group App Developer Contact Info Cost Terms Digital Brand Group Phone Number: (949)- 600-5122 Address: 200 Spectrum Center Dr. #300, Irvine, CA 92618 $10,000 • App design • User interface and experience
- 9. Suppliers: Swenson HE App Developer Contact Info Cost Terms Swenson HE Phone Number: (424) 465-2525 $12,000 - iOS, Android, and hybrid mobile platforms - Strategy Planning - User interface and experience - Development
- 10. Suppliers: Goji Labs App Developers Contact Info Cost Terms Goji Labs Phone Number: (213) 787-7640 Address: 800 Wilshire blvd Suite 200, Los Angeles, CA 90017 $10,000 • iOS, Android, and hybrid mobile platforms • Strategy planning • User interface and experience • Development • Iterate and improve product
- 11. Merchandise Suppliers: Custom Ink Merchandise Supplier Contact Info Cost Terms Custom Ink Phone Number: 1 (800) 293-4232 Address: 2910 District Ave., Fairfax VA, 22031 $4.63 each for 600 items - 100% pre-shrunk cotton - Variety of colors - Screen printing or high-quality digital printing - Free two week delivery
- 12. Merchandise Suppliers: Rush Order Tees Merchandise Supplier Contact Info Cost Terms Rush Order Tees Phone Number: (855) 636-3336 Address: Human Citizen Workspace, 4101 N Broadway, Chicago, IL 60613 $4.31 each for 600 items - Variety of colors - Variety of sizes - 100% preshrunk cotton - Double stitched reinforced seams for durability - Front design - Free shipping
- 13. Merchandise Suppliers: Millenium Clothing Merchandise Supplier Contact Info Cost Terms Millenium Clothing Phone Number: (714) 995-5696 Address: 8550 Beach Blvd, Buena Park, CA 90620 $3.00 each for 600 items - Screen print - “Alstyle” T-shirts - 100% pre-shrunk cotton - 10% discount on large purchase orders - Pick up orders at the store
- 14. Procurement, Inventory, and Order Taking • Procurement: digitally accessible; sent in mail • Inventory: warehouse to store Vitality merchandise and tangible offerings (i.e. gift cards) • Order taking: Personal information of the user (i.e. addresses, emails, credit card information) • Use SSL • to charge monthly subscriptions (if purchasing CORE or ELITE memberships) • to charge for merchandise users purchase online • to redeem vouchers earned through acquired Vita points
- 15. Fulfillment • First time registration = free 75 Vita points • 2000 steps = 10 Vita points • Achieving daily personal goal = 100 bonus Vita points • Gift Cards • Promotional discounts
- 16. Customer Service Plan Guarantees Redeem within 6 months Free 7-day trial (CORE and ELITE) 24/7 online customer service support
- 17. Customer Service Plan (Cont.) FAQ Page • Cancelling subscription • Redeem rewards Privacy
- 19. Marketing Strategy: Overview Sponsorships Social Media Publicity/ WOM Email Google Ads
- 20. Marketing Strategy: Brand/Company Sponsorship • B2B • Build off of existing consumer base of these companies • Help sustain consumer loyalty • Vitality: interactive & engaging platform • More users on app → more customers for these brands • More people loyal to these brands →more potential Vitality consumers
- 21. Marketing Strategy: Social Media
- 22. Marketing Strategy: Social Media (cont.)
- 23. • Testimonials • Hashtags • #shareyourvitastor y • Promoting rewards from sponsored companies Marketing Strategy: Publicity/WOM “Vitality is the best app I have ever used! I lost 28 pounds within 1 year after Vitality came into my life. I will recommend this app to all my friends trying to lead a healthier lifestyle.”
- 26. Marketing Strategy: Organic Search & Google Adwords • Website: fresh content • SEO landing page • PPC (Google) • Ad groups: single keywords with exact, phrase, and modified *mention some keywords listed in notes section • Display ads (social media) • Testimonial Videos • How-to videos • List of sponsors
- 27. Final Budget
- 28. Strategy Revisit: Retargeting • Goal: encourage current consumers to continue usage and expand target market • Make app more family-oriented • Appeal to men and children • Further encourage community on and off the app • Friendly Fitness competitions • QR codes to add friends (like Snapchat) • More friends = More Vita Points
- 29. Goal: Increase consumer engagement and awareness ● Encourage users to participate in charity walks ● Support fitness, promote community, and fight for a good cause ● QR codes to check into charity walk ○ Checking into charity walks → bonus Vita points Strategy Revisit: Collaboration with NPO’s
- 30. StrategyRevisit:Influencers Goal: obtain, motivate, and maintain consumers • Collaborate with popular/trending social media fitness influencers and/or athletes • Promo codes
- 31. Strategy Revisit: Expand Marketing Communications Goal → becomes physically integrated with other business partners by allowing ads, QR codes, promotion/business cards, etc. ● Similar to PostMates ● Example: Vitality cards ● “Get Healthy + More”
- 32. Thank You For Listening!