Enviar pesquisa
Carregar
Vietnamese Consumers Insight 2016
•
60 gostaram
•
36,999 visualizações
Canada-Vietnam Entrepreneurs
Seguir
Giving Vietnamese consumers what they want and your business success.
Leia menos
Leia mais
Dados e análise
Denunciar
Compartilhar
Denunciar
Compartilhar
1 de 55
Baixar agora
Baixar para ler offline
Recomendados
Infocus-Consumer index 2017
Infocus-Consumer index 2017
Thiện Quang
Tns consumer confident tet spending 2015
Tns consumer confident tet spending 2015
thaomapu
Consumer trends in Viet Nam 2016
Consumer trends in Viet Nam 2016
Tuan Anh Nguyen
Tổng quan kinh tế vĩ mô Việt Nam đến 2015
Tổng quan kinh tế vĩ mô Việt Nam đến 2015
Antoree.com
Nielsen - Vietnam pocket reference 2013
Nielsen - Vietnam pocket reference 2013
★ Duong Vo ★
Vietnam consumer trends 2015-2016
Vietnam consumer trends 2015-2016
Canada-Vietnam Entrepreneurs
The Changing Vietnamese Consumer Landscape
The Changing Vietnamese Consumer Landscape
Quynh LE
Vietnam Consumer Landscape 2015
Vietnam Consumer Landscape 2015
Dung Tri
Recomendados
Infocus-Consumer index 2017
Infocus-Consumer index 2017
Thiện Quang
Tns consumer confident tet spending 2015
Tns consumer confident tet spending 2015
thaomapu
Consumer trends in Viet Nam 2016
Consumer trends in Viet Nam 2016
Tuan Anh Nguyen
Tổng quan kinh tế vĩ mô Việt Nam đến 2015
Tổng quan kinh tế vĩ mô Việt Nam đến 2015
Antoree.com
Nielsen - Vietnam pocket reference 2013
Nielsen - Vietnam pocket reference 2013
★ Duong Vo ★
Vietnam consumer trends 2015-2016
Vietnam consumer trends 2015-2016
Canada-Vietnam Entrepreneurs
The Changing Vietnamese Consumer Landscape
The Changing Vietnamese Consumer Landscape
Quynh LE
Vietnam Consumer Landscape 2015
Vietnam Consumer Landscape 2015
Dung Tri
Insights from google for vietnam 03/2016
Insights from google for vietnam 03/2016
Thai Nguyen
[Kantar worldpanel] FMCG Monitor from March to November 2017
[Kantar worldpanel] FMCG Monitor from March to November 2017
Duy, Vo Hoang
Infocus Mekong Research retail trends
Infocus Mekong Research retail trends
Ifm research
Nielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscape
Đăng Khôi - FPT Skillking
Generation v – vietnamese youth trends
Generation v – vietnamese youth trends
Thien Huong Nguyen
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Duy, Vo Hoang
Consumer barometer 2015 Viet Nam
Consumer barometer 2015 Viet Nam
Toan Cao
Báo cáo thống kê e-Commerce Thị trường Việt Nam 2016
Báo cáo thống kê e-Commerce Thị trường Việt Nam 2016
Duy, Vo Hoang
Vietnam E-commerce Report 2016
Vietnam E-commerce Report 2016
Canada-Vietnam Entrepreneurs
Cvs need for speed
Cvs need for speed
bluerose
Infocus - Vietnam Consumer Trends 15.03.16
Infocus - Vietnam Consumer Trends 15.03.16
Ralf Matthaes
Nielsen insights pocketbook 2018
Nielsen insights pocketbook 2018
Duy, Vo Hoang
IFM Catering to Vietnamese Millennials
IFM Catering to Vietnamese Millennials
Thiện Quang
Nielsen - Vietnam Pocket Reference Book Low 2013
Nielsen - Vietnam Pocket Reference Book Low 2013
SAGE Brand and Communications Academy
Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016
Appota Group
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016
DI Marketing
Vietnam internet user’s behavior 2016
Vietnam internet user’s behavior 2016
Moore Corporation
Cimigo consumer trends vietnam 2016
Cimigo consumer trends vietnam 2016
Cimigo
Key Digital Trends for 2016
Key Digital Trends for 2016
Ogilvy Consulting
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Moore Corporation
Digital in 2016
Digital in 2016
We Are Social Singapore
Mobile Game Market In Vietnam
Mobile Game Market In Vietnam
DI Marketing
Mais conteúdo relacionado
Mais procurados
Insights from google for vietnam 03/2016
Insights from google for vietnam 03/2016
Thai Nguyen
[Kantar worldpanel] FMCG Monitor from March to November 2017
[Kantar worldpanel] FMCG Monitor from March to November 2017
Duy, Vo Hoang
Infocus Mekong Research retail trends
Infocus Mekong Research retail trends
Ifm research
Nielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscape
Đăng Khôi - FPT Skillking
Generation v – vietnamese youth trends
Generation v – vietnamese youth trends
Thien Huong Nguyen
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Duy, Vo Hoang
Consumer barometer 2015 Viet Nam
Consumer barometer 2015 Viet Nam
Toan Cao
Báo cáo thống kê e-Commerce Thị trường Việt Nam 2016
Báo cáo thống kê e-Commerce Thị trường Việt Nam 2016
Duy, Vo Hoang
Vietnam E-commerce Report 2016
Vietnam E-commerce Report 2016
Canada-Vietnam Entrepreneurs
Cvs need for speed
Cvs need for speed
bluerose
Infocus - Vietnam Consumer Trends 15.03.16
Infocus - Vietnam Consumer Trends 15.03.16
Ralf Matthaes
Nielsen insights pocketbook 2018
Nielsen insights pocketbook 2018
Duy, Vo Hoang
IFM Catering to Vietnamese Millennials
IFM Catering to Vietnamese Millennials
Thiện Quang
Nielsen - Vietnam Pocket Reference Book Low 2013
Nielsen - Vietnam Pocket Reference Book Low 2013
SAGE Brand and Communications Academy
Mais procurados
(14)
Insights from google for vietnam 03/2016
Insights from google for vietnam 03/2016
[Kantar worldpanel] FMCG Monitor from March to November 2017
[Kantar worldpanel] FMCG Monitor from March to November 2017
Infocus Mekong Research retail trends
Infocus Mekong Research retail trends
Nielsen - Vietnam retail landscape
Nielsen - Vietnam retail landscape
Generation v – vietnamese youth trends
Generation v – vietnamese youth trends
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Consumer barometer 2015 Viet Nam
Consumer barometer 2015 Viet Nam
Báo cáo thống kê e-Commerce Thị trường Việt Nam 2016
Báo cáo thống kê e-Commerce Thị trường Việt Nam 2016
Vietnam E-commerce Report 2016
Vietnam E-commerce Report 2016
Cvs need for speed
Cvs need for speed
Infocus - Vietnam Consumer Trends 15.03.16
Infocus - Vietnam Consumer Trends 15.03.16
Nielsen insights pocketbook 2018
Nielsen insights pocketbook 2018
IFM Catering to Vietnamese Millennials
IFM Catering to Vietnamese Millennials
Nielsen - Vietnam Pocket Reference Book Low 2013
Nielsen - Vietnam Pocket Reference Book Low 2013
Destaque
Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016
Appota Group
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016
DI Marketing
Vietnam internet user’s behavior 2016
Vietnam internet user’s behavior 2016
Moore Corporation
Cimigo consumer trends vietnam 2016
Cimigo consumer trends vietnam 2016
Cimigo
Key Digital Trends for 2016
Key Digital Trends for 2016
Ogilvy Consulting
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Moore Corporation
Digital in 2016
Digital in 2016
We Are Social Singapore
Mobile Game Market In Vietnam
Mobile Game Market In Vietnam
DI Marketing
Tìm hiểu hành vi người tiêu dùng Việt Nam 2016 (Vietnamese online insight) - ...
Tìm hiểu hành vi người tiêu dùng Việt Nam 2016 (Vietnamese online insight) - ...
Tú Cao
Survey about Vietnamese exercise behaviour
Survey about Vietnamese exercise behaviour
Q&Me Vietnam Market Research
Vietnam Mobile Market Report 2015
Vietnam Mobile Market Report 2015
Appota Group
State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015
Appota Group
Consumer Trends Vietnam 2017
Consumer Trends Vietnam 2017
Ninja Van Vietnam
Vietnamese average spending
Vietnamese average spending
Q&Me Vietnam Market Research
Instant coffee for vietnamese
Instant coffee for vietnamese
Q&Me Vietnam Market Research
Nhom 2 - Elite Young Marketers - 2 nd grand presentation
Nhom 2 - Elite Young Marketers - 2 nd grand presentation
YoungMarketers2
Vietnam's coffee consumer behavior
Vietnam's coffee consumer behavior
MarketIntello
Asian paints ylp final (1)
Asian paints ylp final (1)
Nivas Ramalingam
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
Xuân Lan Nguyễn
Market Structure of the Paint Industry
Market Structure of the Paint Industry
Harshit Parekh
Destaque
(20)
Vietnam Mobile Report Q3 2016
Vietnam Mobile Report Q3 2016
E-Commerce Usage In Vietnam 2016
E-Commerce Usage In Vietnam 2016
Vietnam internet user’s behavior 2016
Vietnam internet user’s behavior 2016
Cimigo consumer trends vietnam 2016
Cimigo consumer trends vietnam 2016
Key Digital Trends for 2016
Key Digital Trends for 2016
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Vietnam Digital Landscape Q3/2015 by Moore Corporation
Digital in 2016
Digital in 2016
Mobile Game Market In Vietnam
Mobile Game Market In Vietnam
Tìm hiểu hành vi người tiêu dùng Việt Nam 2016 (Vietnamese online insight) - ...
Tìm hiểu hành vi người tiêu dùng Việt Nam 2016 (Vietnamese online insight) - ...
Survey about Vietnamese exercise behaviour
Survey about Vietnamese exercise behaviour
Vietnam Mobile Market Report 2015
Vietnam Mobile Market Report 2015
State of mobile apps in Vietnam Q2 2015
State of mobile apps in Vietnam Q2 2015
Consumer Trends Vietnam 2017
Consumer Trends Vietnam 2017
Vietnamese average spending
Vietnamese average spending
Instant coffee for vietnamese
Instant coffee for vietnamese
Nhom 2 - Elite Young Marketers - 2 nd grand presentation
Nhom 2 - Elite Young Marketers - 2 nd grand presentation
Vietnam's coffee consumer behavior
Vietnam's coffee consumer behavior
Asian paints ylp final (1)
Asian paints ylp final (1)
Vietnam Digital Landscape 2015
Vietnam Digital Landscape 2015
Market Structure of the Paint Industry
Market Structure of the Paint Industry
Semelhante a Vietnamese Consumers Insight 2016
Is the e-commerce shopper journey truly digital?
Is the e-commerce shopper journey truly digital?
Sajinee S
Is the e-commerce Shopper Journey Truly Digital?
Is the e-commerce Shopper Journey Truly Digital?
Sajinee Srichawla
Vietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and Asia
Thien Huong Nguyen
Nielsen presentation q42014 fmcg update
Nielsen presentation q42014 fmcg update
Vietnammm.com
Nielsen grocery report 2013
Nielsen grocery report 2013
Phuong Luu
Asias shopping safari
Asias shopping safari
Kennie Chu
Grocery report 2013
Grocery report 2013
Thien Huong Nguyen
Report vietnam-insight-2019
Report vietnam-insight-2019
Tung Nguyen
Nielsen Handbook 2014
Nielsen Handbook 2014
bluerose
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen
Dung Tri
Nielsen demystifying rural-vietnam-may2014
Nielsen demystifying rural-vietnam-may2014
LC TECH VIETNAM
Kantar Insight Handbook 2019
Kantar Insight Handbook 2019
Nguyễn Thành Long - Digital Marketing Expert
Vietnam Grocery Report 2013 English - Nielsen
Vietnam Grocery Report 2013 English - Nielsen
Dung Tri
Responding to Changing Customer Needs During Covid-19
Responding to Changing Customer Needs During Covid-19
Antavo Loyalty Management Platform
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Business Development Institute
Viettrack 2018 report yes all i need is convenience
Viettrack 2018 report yes all i need is convenience
Intage VN
Vietnam Consumer trends 2020
Vietnam Consumer trends 2020
Duy, Vo Hoang
MJN Progressive Grocer Baby Book Final
MJN Progressive Grocer Baby Book Final
Dianne J Iverson
Demystifying rural vietnam april 2014
Demystifying rural vietnam april 2014
bluerose
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
Sean Moffitt
Semelhante a Vietnamese Consumers Insight 2016
(20)
Is the e-commerce shopper journey truly digital?
Is the e-commerce shopper journey truly digital?
Is the e-commerce Shopper Journey Truly Digital?
Is the e-commerce Shopper Journey Truly Digital?
Vietnam consumer trends in Vietnam and Asia
Vietnam consumer trends in Vietnam and Asia
Nielsen presentation q42014 fmcg update
Nielsen presentation q42014 fmcg update
Nielsen grocery report 2013
Nielsen grocery report 2013
Asias shopping safari
Asias shopping safari
Grocery report 2013
Grocery report 2013
Report vietnam-insight-2019
Report vietnam-insight-2019
Nielsen Handbook 2014
Nielsen Handbook 2014
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen
Driving Smarter Business Decisions in Vietnam 2014 - Nielsen
Nielsen demystifying rural-vietnam-may2014
Nielsen demystifying rural-vietnam-may2014
Kantar Insight Handbook 2019
Kantar Insight Handbook 2019
Vietnam Grocery Report 2013 English - Nielsen
Vietnam Grocery Report 2013 English - Nielsen
Responding to Changing Customer Needs During Covid-19
Responding to Changing Customer Needs During Covid-19
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Social Listening Trends and the Paradigm Change in Financial Services - BDI 1...
Viettrack 2018 report yes all i need is convenience
Viettrack 2018 report yes all i need is convenience
Vietnam Consumer trends 2020
Vietnam Consumer trends 2020
MJN Progressive Grocer Baby Book Final
MJN Progressive Grocer Baby Book Final
Demystifying rural vietnam april 2014
Demystifying rural vietnam april 2014
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
OPMA Health Care Trends Wikibrands Presentation (Harvestfest)
Mais de Canada-Vietnam Entrepreneurs
Flexible Leader
Flexible Leader
Canada-Vietnam Entrepreneurs
Social media effectiveness
Social media effectiveness
Canada-Vietnam Entrepreneurs
Vietnamese media consumption South vs. North
Vietnamese media consumption South vs. North
Canada-Vietnam Entrepreneurs
Facts about entrepreneurship
Facts about entrepreneurship
Canada-Vietnam Entrepreneurs
Born to be entrepreneur
Born to be entrepreneur
Canada-Vietnam Entrepreneurs
Lean Canvas Guide
Lean Canvas Guide
Canada-Vietnam Entrepreneurs
Lean canvas-template-powerpoint
Lean canvas-template-powerpoint
Canada-Vietnam Entrepreneurs
Speaking effectively
Speaking effectively
Canada-Vietnam Entrepreneurs
Believe to succeed
Believe to succeed
Canada-Vietnam Entrepreneurs
Finding a-window-of-opportunity
Finding a-window-of-opportunity
Canada-Vietnam Entrepreneurs
Survey about cosmetics in Vietnam
Survey about cosmetics in Vietnam
Canada-Vietnam Entrepreneurs
Authentic Leader
Authentic Leader
Canada-Vietnam Entrepreneurs
Difference between a doing leader and a thinking leader
Difference between a doing leader and a thinking leader
Canada-Vietnam Entrepreneurs
Leadership Great Wheel
Leadership Great Wheel
Canada-Vietnam Entrepreneurs
Emotional Intelligence
Emotional Intelligence
Canada-Vietnam Entrepreneurs
Vietnam Social Media Effectiveness
Vietnam Social Media Effectiveness
Canada-Vietnam Entrepreneurs
Productivity
Productivity
Canada-Vietnam Entrepreneurs
Time Management Tips
Time Management Tips
Canada-Vietnam Entrepreneurs
Successful People vs. Unsuccessful People
Successful People vs. Unsuccessful People
Canada-Vietnam Entrepreneurs
Start Run and Grow Your Business
Start Run and Grow Your Business
Canada-Vietnam Entrepreneurs
Mais de Canada-Vietnam Entrepreneurs
(20)
Flexible Leader
Flexible Leader
Social media effectiveness
Social media effectiveness
Vietnamese media consumption South vs. North
Vietnamese media consumption South vs. North
Facts about entrepreneurship
Facts about entrepreneurship
Born to be entrepreneur
Born to be entrepreneur
Lean Canvas Guide
Lean Canvas Guide
Lean canvas-template-powerpoint
Lean canvas-template-powerpoint
Speaking effectively
Speaking effectively
Believe to succeed
Believe to succeed
Finding a-window-of-opportunity
Finding a-window-of-opportunity
Survey about cosmetics in Vietnam
Survey about cosmetics in Vietnam
Authentic Leader
Authentic Leader
Difference between a doing leader and a thinking leader
Difference between a doing leader and a thinking leader
Leadership Great Wheel
Leadership Great Wheel
Emotional Intelligence
Emotional Intelligence
Vietnam Social Media Effectiveness
Vietnam Social Media Effectiveness
Productivity
Productivity
Time Management Tips
Time Management Tips
Successful People vs. Unsuccessful People
Successful People vs. Unsuccessful People
Start Run and Grow Your Business
Start Run and Grow Your Business
Último
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
vhwb25kk
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdf
gstagge
While-For-loop in python used in college
While-For-loop in python used in college
ssuser7a7cd61
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Jack DiGiovanna
Effects of Smartphone Addiction on the Academic Performances of Grades 9 to 1...
Effects of Smartphone Addiction on the Academic Performances of Grades 9 to 1...
limedy534
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
F sss
Advanced Machine Learning for Business Professionals
Advanced Machine Learning for Business Professionals
VICTOR MAESTRE RAMIREZ
Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queens
dataanalyticsqueen03
How we prevented account sharing with MFA
How we prevented account sharing with MFA
Andrei Kaleshka
9711147426✨Call In girls Gurgaon Sector 31. SCO 25 escort service
9711147426✨Call In girls Gurgaon Sector 31. SCO 25 escort service
jennyeacort
Semantic Shed - Squashing and Squeezing.pptx
Semantic Shed - Squashing and Squeezing.pptx
Mike Bennett
Predictive Analysis for Loan Default Presentation : Data Analysis Project PPT
Predictive Analysis for Loan Default Presentation : Data Analysis Project PPT
Boston Institute of Analytics
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
Boston Institute of Analytics
2006_GasProcessing_HB (1).pdf HYDROCARBON PROCESSING
2006_GasProcessing_HB (1).pdf HYDROCARBON PROCESSING
marianagonzalez07
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
yuu sss
Identifying Appropriate Test Statistics Involving Population Mean
Identifying Appropriate Test Statistics Involving Population Mean
MYRABACSAFRA2
DBA Basics: Getting Started with Performance Tuning.pdf
DBA Basics: Getting Started with Performance Tuning.pdf
John Sterrett
Learn How Data Science Changes Our World
Learn How Data Science Changes Our World
Eduminds Learning
Easter Eggs From Star Wars and in cars 1 and 2
Easter Eggs From Star Wars and in cars 1 and 2
17djon017
Machine learning classification ppt.ppt
Machine learning classification ppt.ppt
amreenkhanum0307
Último
(20)
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
1:1定制(UQ毕业证)昆士兰大学毕业证成绩单修改留信学历认证原版一模一样
RadioAdProWritingCinderellabyButleri.pdf
RadioAdProWritingCinderellabyButleri.pdf
While-For-loop in python used in college
While-For-loop in python used in college
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Building on a FAIRly Strong Foundation to Connect Academic Research to Transl...
Effects of Smartphone Addiction on the Academic Performances of Grades 9 to 1...
Effects of Smartphone Addiction on the Academic Performances of Grades 9 to 1...
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
办理学位证中佛罗里达大学毕业证,UCF成绩单原版一比一
Advanced Machine Learning for Business Professionals
Advanced Machine Learning for Business Professionals
Top 5 Best Data Analytics Courses In Queens
Top 5 Best Data Analytics Courses In Queens
How we prevented account sharing with MFA
How we prevented account sharing with MFA
9711147426✨Call In girls Gurgaon Sector 31. SCO 25 escort service
9711147426✨Call In girls Gurgaon Sector 31. SCO 25 escort service
Semantic Shed - Squashing and Squeezing.pptx
Semantic Shed - Squashing and Squeezing.pptx
Predictive Analysis for Loan Default Presentation : Data Analysis Project PPT
Predictive Analysis for Loan Default Presentation : Data Analysis Project PPT
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
NLP Data Science Project Presentation:Predicting Heart Disease with NLP Data ...
2006_GasProcessing_HB (1).pdf HYDROCARBON PROCESSING
2006_GasProcessing_HB (1).pdf HYDROCARBON PROCESSING
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
专业一比一美国俄亥俄大学毕业证成绩单pdf电子版制作修改
Identifying Appropriate Test Statistics Involving Population Mean
Identifying Appropriate Test Statistics Involving Population Mean
DBA Basics: Getting Started with Performance Tuning.pdf
DBA Basics: Getting Started with Performance Tuning.pdf
Learn How Data Science Changes Our World
Learn How Data Science Changes Our World
Easter Eggs From Star Wars and in cars 1 and 2
Easter Eggs From Star Wars and in cars 1 and 2
Machine learning classification ppt.ppt
Machine learning classification ppt.ppt
Vietnamese Consumers Insight 2016
1.
March 2015 GIVING VIETNAMESE
CONSUMERS WHAT THEY WANT THE NEED FOR SPEED
2.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 2 DO YOU HAVE
THE RIGHT OFFER? • Our lifestyles are changing • Working adults are strapped for time • Students need a place to hang out • Males and females shop differently • CVS and minimarts for HCMC • Minimarts for Hanoi • CVS threatens Traditional grocery; minimart fast- replacing wet markets • Food & Beverages reign in CVS • Fresh and value-for- money winning in minimarts
3.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 3 Shaping your business
for tomorrow WHAT is the new Vietnam convenience offer WHERE is the convenience footprint in Vietnam WHO is the Vietnamese consumer CONVENIENCE IN VIETNAM TODAY
4.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 4 WHO is the Vietnamese consumer
5.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 5 4 BIG CONSUMER
TRENDS IT’S ALL ABOUT ME CONNECT ME TO THE WORLD I’M ON THE MOVE I HAVE THE POWER TO BUY
6.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 6 20302013 Asia will be
the home of 3 BILLION middle class The projected middle class in Latin America is 313 MILLION The middle class in Africa and the Middle East is projected to DOUBLE ASIA IS GETTING RICHER WITH PURCHASING POWER FOR THE FIRST TIME Sources: Nielsen Analysis, Boston Consulting Group Vietnam’s middle class set to DOUBLE BY 2020 (2014 to 2020) 12M to 33M
7.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 7 Income is relative
across countries 17% 20% 16% 15% 22% 44% 33% 59% 20% 15% 17% 37% 46% 42% 35% 52% 35% 33% Singapore Malaysia China Thailand India Philippines Vietnam Indonesia Asia Less than $5,000 $5,000 - $19,999 17% 14% 13% 20% 25% 14% 10% 35% 17% 49% 38% 56% 37% 44% 31% 34% 31% 47% 34% 48% 31% 42% 31% 55% 55% 34% 36% Singapore Malaysia China Thailand India Philippines Vietnam Indonesia Asia I've been able to spend freely I've been able to live comfortably, and bought some things just because I liked them I've only had enough money for shelter, food and basics ANNUAL INCOME SPENDING FLEXIBILITY …AND VIETNAM IS PART OF THIS STORY Sources: Nielsen Global Survey
8.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 8 57% population below 35
years old YOUNG POPULATION Sources: Data results of the Viet Nam Household Living Standards Survey 2012 – VN GSO Statistical Yearbook of Vietnam 2013 – VN GSO Vietnam Urbanization Review 2011 – World Bank Nielsen Vietnam Pocket Book ALL SET TO SOAR HIGH LABOR FORCE 13% increase in labor force participation HIGHER INCOME 44% increase in monthly income per capita (2010 vs. 2012) MORE EXPENDITURE 32% growth in monthly total consumption expenditure per capita (2010 vs. 2012) SMALLER HOUSEHOLD SIZE From 4.44 to 3.85 people/ household (2002 vs. 2012) URBANISATION 30% urbanisation rate with 3.4% growth rate per year QUALITY 73% willing to pay more for higher quality 39% considering health as top concern in life HEALTH MORE EDUCATED 1.6 times more college/ university graduates (2006 vs. 2012)
9.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 9 WITH HOUSEHOLDS SHRINKING, NEW
OPPORTUNITIES ARISE Source: Viet Nam Household Living Standards Survey 2012 – VN GSO 4.4 3.8 SMALLER PACKAGING SHOPPING MISSIONS NOT FORMATS ON-THE-GO LIFESTYLE VN AVG # IN HH 20152000 future
10.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 10 MEET 4 KEY
CONVENIENCE SHOPPERS IN VIETNAM STUDENT FIRST JOBBER WORKING MOM 23% 18% 16% HOUSEWIFE 9% Source: Nielsen Vietnam Convenience Store Study
11.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 11 CONVENIENCE STORES SUPER/HYPER TRADITIONAL GROCERY WET MARKET UNDER
24 YEAR OLDS 58% 27% 20% 16% WHITE COLLARED/PROFESSIO NAL 36% 26% 20% 21% STUDENT 23% 11% 6% 4% THE SHIFT STARTS WITH STUDENTS AND PROFESSIONALS Source: Nielsen Shopper Trend – Vietnam 2014 Base: All shoppers HCM and HN (n=1000) Demographic questions (Age, Occupation) N.B. Sample size for minimarts are too small to be displayed
12.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 12 WHAT STUDENTS WANT….. NEW
DAY START! 9am–12pm 12–2pm 5–9 pm 2–5pm Source: Observations/website Khanh and Dat Enjoy frozen soft drinks + cool teas during their short breaks QUICK FIX Rice and fruit juice from the store are as good as those made at home NOURISHMENT Light food such as instant noodles to sustain vitality till end of day RECHARGE ENERGY Sweet foods such as ice cream and soft drinks to keep energy levels up RELAX Chill out with buddies on the way to school… 5–9am HEALTHY KICK OFF Buy sandwiches and fruit juices to get ready for a long, active day
13.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 13 HOW WORKING FEMALES
SHOP…… NEW DAY START! 5–9am 9am–12pm 12–2pm 5–9 pm 2–5pm Source: Observations/website Hoa HEALTHY KICK OFF She enjoys a fresh juice from the CVS situated at her office QUICK FIX For lunch, she goes for the hot pot/rice at the CVS NOURISHMENT brings her kids to school… MEAL PREPARATION minimart On the way home, Hoa passes by a minimart to pick up fresh vegetable and meat In the evening, she drops by at the nearby minimart for shampoo, detergent, yogurt and snacks for her children FILL-IN NECESSITIES minimart On the way to school, Hoa stops at the CVS next door to buy bread-and- milk combo for the children
14.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 14 WHAT CONVENIENCE MEANS
TO WORKING MALES…. NEW DAY START! 5–9am 9am–12pm 12–2pm 5–9 pm 2–5pm Source: Observations/website Long QUICK KICK OFF REVITALISE NOURISHMENT rushing to work… UNWIND FILL-IN NECESSITIES He grabs bread and RTD tea and rushes to the office where he eats at his desk Enjoys a hot coffee to stay alert Replenishes at mid day with Vietnamese rice and frozen soft drink Drinks some cool tea to wash away the hectic morning Picks up personal care items running low such as toothpaste, deodorant…all ready for a new dynamic day
15.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 16 Source: Nielsen Global
Survey of Consumers Shopper Behavior 2013 Males are more likely to shop in convenience than females EMBRACE CONVENIENCE OF BUYING ONLINE FAST FOOD IS ON THE GO FRESH AND FREQUENT of shoppers like to shop every day to provide fresh and healthy food for their families 30% 23% CONVENIENT OFFERING LOCATION IS MOST IMPORTANT Consumers in Thailand find location as most important In Philippines 1 in 5 eat fast food at least once a week 37% of Asian consumers will buy groceries online HEALTHY SHOPPING IS TOP OF MIND will pay more for foods that promote healthiness 57% 84% 51% 2014 ASIAN CONSUMERS ON THE GO What’s important to them and how they shop
16.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 17 7.4 0.9 3.1 1 5 1.7 4.8 5.3 HYPER/SUPER PERSONAL CARE
CVS ONLINE 2008 2013 During the past 6 years, Chinese shoppers have cut their Hypermarket trips by 30% Source: Nielsen Shopper Trend 2013 – average trips per month -32% Vs. 2008 Trips +89% Vs. 2008 Trips +55% Vs. 2008 Trips +430% Vs. 2008 Trips CONVENIENCE IN CHINA
17.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 18 NEXT UP: E-CONVENIENCE? Hours
per week Consumers in Asia Pacific are among the most connected in the world Source: Survey of Internet users Nielsen Cross Platform report VIETNAM 15.5
18.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 19 WHAT WE KNOW:
CONVENIENCE MEANS DIFFERENT THINGS TO DIFFERENT SEGMENTS AGE WEALTH HOUSEHOLD SIZE LOCATION EDUCATION ACCESS TO TECHNOLOGY ACCESS TO PRODUCTS MILLENNIALS LOW INCOME SINGLE UNIT RURAL LOW LIMITED SILVER TIDE TRADITIONAL/ MODERN TRADE MILLIONAIRES FAMILY UNIT URBAN HIGH 24/7 E-COMMERCE
19.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 20 WHERE is the convenience footprint
in Vietnam
20.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 21 CONVENIENCE FOOTPRINT IN
ASIA IS EXPLODING X = Growth since 2004 Source: Nielsen Retail Census 2.7 X 2 X 2 X 1.4 X 3 X 3 X 1.5 X CHINA KOREA THAILAND TAIWAN MALAYSIA PHILIPPINES SINGAPORE Number of Stores In 2014
21.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 22 147 863 304 130 428 116 12 321 98 259 1082 300 236 523 112 17 421 89 348 1452 313 326 547 100 15 602 94 CVS Minimart
Super/Hyper market CVS Minimart Super/Hyper market CVS Minimart Super/Hyper market URBAN HCMC HANOI 2012 2013 2014 Number of Modern Trade stores in Vietnam Source: Nielsen Retail Establishment Survey (RES) SLOWLY BUT SURELY, VIETNAM TOO
22.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 23 Chain MM Independent
MM Chain CVS 24/7Fixed hours Source: Observation/ website A LOOK AT CONVENIENCE FORMATS IN VIETNAM
23.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 24 REGIONALIZED APPROACH IS
A MUST Clear-cut distinction between CVS and MM in HCMC but blurred in Hanoi HCMC IMPULSE SOLUTION FRESH FOOD EVERYDAY ALL-IN-ONE SOLUTION FOR EVERYDAY NEEDS ALL-IN-ONE SOLUTION FOR GROCERY NEEDS CVS MINIMART HANOI
24.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 26 Source: Nielsen Shopper
Trend – Vietnam 2012 and 2014 - Which of these types of stores have you visited in the past 7 days? - On average, how often would you shop at the following type of store? - Which of these types of stores would be the one where you normally buy most of your food and grocery items? SHIFT FROM TRADITIONAL TO MODERN TRADE WHERE DO CONSUMERS SHOP? (%) HOW OFTEN DO THEY SHOP? (AVERAGE PER MONTH) CHANNEL SPENT MOST IN? (%) 2012 2014 2012 2014 2013 2014 WET MARKETS 90 85 23.2 22.4 53 47 TRADITIONAL GROCERY 81 64 10.8 8.6 11 7 SUPERMARKETS 62 60 3.0 2.8 34 40 CONVENIENCE STORES 5 11 2.1 3.6 1 2 PERSONAL CARE 11 9 0.8 0.9 MINIMARTS - 4 - 2.7 COSMETIC SHOPS 6 4 0.7 1.1 CASH AND CARRY 4 3 0.8 0.9 DEPARTMENT STORES 3 1 0.6 0.6
25.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 27 FREQUENT VISITORS (Visiting at
least 2–3x/ week) OCCASSIONAL VISITORS (Visiting less than 2–3x/ week) Source: Nielsen Study at CVS/MM 2015 – Quantitative How often do you visit each of the following channels? CONVENIENCE STORES MINIMARTS 81% VISIT TRADITIONAL GROCERY SHOPS 85% VISIT WET MARKETS 65% VISIT TRADITIONAL GROCERY SHOPS 67% VISIT WET MARKETS TRADITIONAL GROCERIES AND WET MARKETS ON ALERT
26.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 28Source: Nielsen Study
at CVS/MM 2015 – Qualitative SUPER/HYPERM ARKET TRADITIONAL GROCERY MARKET STALL STREET VENDORS EATERY QUICK SERVICE RESTAURRANT CAFÉ TEASHOP STREETSIDE HAWKER TRADITIONAL GROCERY TEASHOP CAFÉ On premise On the go Stock-up/Fill-inDaily shop WET MARKET TRADTIONAL GROCERY Depending on Shopper Mission….. POTENTIAL THREAT TO OTHER CHANNELS TOO
27.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 29 86% Source: Nielsen Study
at CVS/MM 2015 – Quantitative What items did you buy today? TODAY, FOOD AND BEVERAGE IS DRIVING CVS SALES buy either food or beverage 51% of food buyers also buy beverage items 62% of beverage buyers also buy food items
28.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 30 EXPERIENCE CONVENIENCE IMMEDIATE DELAYED IMMEDIATE CONSUMPTION
IS KEY TRIGGER IN CVS Source: Nielsen Study at CVS/MM 2015 – Quantitative and Qualitative What best describes your main purpose of this shopping trip? Which shopping channel(s) fit with the following statement? KEY NEED STATES Specific functional and emotional benefit • Meal preparation • Necessity fill-in • Good service from staff 85% • Fresh everyday 22% Daily shop/fill-in: 14% • Quick Fix • Quick to get in and out 82% • Clear store layout to find products 82% • Long operating hours: 86% Urgency: 6%• Pick me up • Recharge • Stock availability assurance 46% • Quick billing 78% On-the-go and just-in- time meals: 47% • Unwind/Relaxation/Self-indulgence • Fun time together/Family bonding • Fun time together 66% • Joy and relaxation 64% • Neat and clean environment 92% On premise: 26%
29.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 31 EXPERIENCE CONVENIENCE Source: Nielsen Study
at CVS/MM 2015 – Quantitative and Qualitative What best describes your main purpose of this shopping trip? Which shopping channel(s) fit with the following statement? KEY NEED STATES Specific functional and emotional benefit • Meal preparation • Necessity fill-in • Good service from staff 90% • Fresh everyday 53% Daily shop/fill-in: 55% • Quick Fix • Quick to get in and out 81% • Clear store layout to find products 90% • Long operating hours: 85% Urgency: 13%• Pick me up • Recharge • Stock availability assurance 48% • Quick billing 79% On-the-go and Just-in- time meals: 19% Home stocking and consumption • Freedom to browse 93% • Quality assurance 71% • Wide assortment 74% Stock up: 9% DAILY SHOPPING NEED IS THE REASON FOR MMS IMMEDIATE DELAYED
30.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 32 WHAT is the FUTURE
of the convenience offer
31.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 33 ENORMOUS OPPORTUNITY IN
VIETNAM What is the right offer in each area? Number of People per Convenience Store Convenience stores are now truly convenient in many countries 1,835 2,300 5,261 5,556 7,040 7,300 21,000 37,000 69,000 KOREA TAIWAN HK THAILAND MALAYSIA SINGAP… CHINA PHILIPPI… VIETNAM Source: Nielsen Retail Census (% OF POPULATION)
32.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 34 EARLY SENTIMENTS: AGGRESSIVE
AND AMBITIOUS "Citimart’s strategy will not only stop at supermarket but also open small-format stores, minimart to explore all market segments.” Ms. Nguyễn Thị Ánh Hòa Investors of Citimart “Vingroup with a plan to develop 100 supermarkets, 1000 convenience stores till 2017, aims to create jobs for 20000 Vietnamese labour ” Mr. Lê Khắc Hiệp Vice President of Vingroup “Co.op Foods target to open 30 stores till the end of this year (2011) and open 150 stores moare up to 2015” Ms. Nguyễn Thị Tuyết Hoa Deputy Director of Saigon Co.op “Up to now, Vietnam only had 400 stores. Meanwhile, with population of 60 millions, Thailand has 10.000 (convenience) stores; Japan has up to 50.000 stores for 130 mil people. Therefore, my forecast is Vietnamese market size will be bigger than Thais and in ten years times, number of (convenience) stores can reach to 15.000 nationwide” Mr. Kigure Takehiko CEO of FamilyMart Source: Nielsen Study at CVS/MM 2015 – Qualitative “We have invested in the channel 2 years now. CVS chains are doing successfully by recruiting the youth as their shoppers. Vietnamese youngsters catching up quickly with this new trend is quite surprising. While independent minimarts, the transition between traditional trade and modern stores, are impacting super/hypermarkets” MT manager A multinational FMCG company RETAILERS MANUFACTURERS
33.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 35 SUPER/ HYPER TRADITIONAL GROCERY WET MARKET + +
+ - + + - + + - - + - - - - + + GAP BETWEEN CONVENIENCE RETAILING V.S. OTHER CHANNELS CONVENIENCE WILL DRIVE MODERN TRADE % agree with imagery statements CONVENIENCE ASSORTMENT ASSURANCE FRESHNESS PRICING JOY/ EXPERIENCE +: ADVANTAGE -: DISADVANTAGE Source: Nielsen Study at CVS/MM 2015 – Quantitative Which shopping channel(s) fit with the following statement?
34.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 36Source: Nielsen Study
at CVS/MM 2015 – Qualitative MORE THAN 1 DEFINITION OF CONVENIENCE….. PRIVACY Free to browse without disturbance ACCESSIBLE Just one step from home/school/office Easy browsing – Quick billing QUICK AND EASY AVAILABILITY Long opening hours, esp. for fresh food Ready-to-eat And Ready-to-cook READILY MADE ALL IN ONE One place for all solution
35.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 37 DIFFERENT FOLKS, DIFFERENT
PATHS OF PURCHASE Vietnam IMPULSE DECISION BIG SPEND FREQUENT VISIT MORE F&B OPPORTUNITY EXPECTATION TOWARDS PRODUCT PLANNED DECISION SMALL SPEND OCCASIONAL LESS F&B OPPORTUNITY EXPECTATION TOWARDS SERVICES More F&B, especially RTE More services (Promotions/ Loyalty program/Free delivery) HIGH ON VISITING CVS HIGH ON VISITING MM EXPERIENCE NEED CONVENIENCE NEED STUDENT FIRST JOBBER WORKING MOM HOUSEWIFE Source: Nielsen Vietnam Convenience Store Study
36.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 38 WHAT’S THE WINNING
STRATEGY? CRITICAL SUCCESS FACTORS
37.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 39 FOOD ON THE GO EXTENDED SERVICES AND
HOURS COMPETITVE PRICING HIGH QUALITY WIDE PRODUCT CHOICE SPEED OF SERVICE FRESH PERSONAL LOCAL CHANNEL FORMATS ARE STARTING TO BLUR Consumer need for convenience is common link
38.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 40 HOW DO YOU
DIFFERENTIATE AND GROW IN THIS COMPETITIVE MARKET? NEW CONVENIENCE FOOD ON THE GO FRESH COMPETITIVE PRICING EXTENDED SERVICES AND HOURS
39.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 41 CONVENIENCE PROVIDING SOCIAL
MEETING PLACES IN SINGAPORE Competing directly with Quick Serve Restaurants and Coffee Shops in all markets Source: Observations/websites
40.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 42 Upgraded 2nd generation
ibon Printing/Scan event tickets/transportation tickets besides household bill payment Provide tablet in sitting area Customer can access to 7-Net to shop more In-store media Sports/TV commercials INNOVATIVE IN-STORE EXPERIENCES ALREADY HERE Source: Observations/websites
41.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 43 IN-STORE DECORATION BY CVS CVS
WITH BIGGER SIZE DIFFERENTIATE WITH STYLE OR SIZE….. Source: Observations/websites
42.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 44 Providing convenience in
“fresh” INDIVIDUAL FRUIT AND VEGETABLES READY-TO-COOK INGREDIENTS CONVENIENCE MOVING INTO FRESH IN TAIWAN Source: Observations/websites Catering to the everyday needs of small households
43.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 45Source: Nielsen Consumer
Confidence Index Q4’14 RESPONDING TO INCREASING DEMANDS OF HEALTH-CONSCIOUS CONSUMERS THE #1 VIETNAMESE CONCERN READY TO DRINK MILK/YOGHURT CHEESE HEALTHY BEVERAGES TRADITIONAL SNACKS PRE-CUT FRESH FRUITS
44.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 46 OPPORTUNITY FOR PRIVATE
LABEL TO GROW Quality and assortment gaining importance…… Hot-selling imported snack (of some countries) Local favorite drink/snack Imported product (electronic devices, personal care) New tea drink Frozen food Source: Observations/websites
45.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 47 Shoppers increasingly expect
Convenience + Low Prices INCREASED FOCUS ON MEETING SHOPPERS’ NEED FOR VALUE IN TAIWAN Source: Observations/websites SEASONAL PROMOTION: on RTD and RTE by theme/activity TOTAL STORE PROMOTION: Gain points when you spend > $60 PAY BILLS AND GET COUPONS BUNDLE PROMOTION: Meal + drink
46.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 48 TOTAL STORE PROMOTION
A MUST-DO TO INCREASE BASKET SIZE IN VIETNAM Provides everyday needs, and diversify promotion mechanism Source: Observations/website SEASONAL PROMOTION: on food and beverage by theme/activities BUNDLE PROMOTION: Meal + drink TOTAL STORE PROMOTION: Get discounts/gifts by paying bills OTHER CREATIVE PROMOTIONS
47.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 49 • Spend $3
at any 7-Eleven store to get a stamp • Get one figurine at $3.90 with 8 stamps or redeem one figure with 24 stamps • Cheers LinkPoints Issuance: Every $1=2points • Min Purchase $10 at Cheers / Esso Cheers, $20 at FairPrice Xpress • Cheers LinkPoints Redemption: All purchases RETAILERS THEME MECHANISM • Free registration • 1st purchase over 30.000 VND , shoppers got gift from B’s mart LOYALTY PROGRAMS WILL GROW IN IMPORTANCE Source: Observations/website
48.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 50 BUYING BEYOND TRADITIONAL IMPULSE
ITEMS CONVENIENCE – BEYOND AN IMPULSE DESTINATION In Thailand 79% 13 OF URBAN SHOPPERS SHOPPED IN CONVENIENCE IN THE LAST WEEK TRIPS/MTH 6% MORE EXPENSIVE THAN HYPER IN THAILAND, CONVENIENCE IS ONLY IN OTHER COUNTRIES, E.G. SINGAPORE, IT’S UP TO 30% MORE EXPENSIVE MAKING 19% OF THAI SHOPPER VISITS TO CVS FOR EVERYDAY NEEDS Sources: Nielsen Shopper Trends and Retail Measurement Services
49.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 51 PROVIDING SERVICES THAT
MAKE LIFE EASIER IN KOREA Increasing shopper spend and frequency POSTAL SERVICE MOBILE PHONE GIFT CARD ATM TAX PAYMENT LOTTERY PAYMENT SERVICE TICKET PICK-UP RTE /FRESH Source: Observations/website
50.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 52 CONVENIENCE OF THE
FUTURE: MORE THAN FMCG ฿ PAYMENT SERVICE FRESH FOOD READY-TO-EAT DINE-IN LOYALTY PROGRAMME TICKET PICK-UP GAS STATION ATM WIFI Source: Observations/website From bill payment to having a hot meal, more services are being added…..
51.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 53 MAKING SHOPPERS’ LIVES
TRULY CONVENIENT A day in the life of a shopper around CVS Small sized vegetables Get coupons by paying bills in CVS NEW DAY START! 08:45 am 12:30 pm 13:30 pm 18:00 pm 21:00 pm Freshly brewed coffee 15:30 pm 19:30 pm Late night snack Pre-cut fruit Pre-cooked home meals Rice Lunchbox Meal Bundle Promotion: Meal+ Drink ATM Pick up theatre tickets Source: Observations/website
52.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 54 FAST BECOMING AN
ENABLER TO BUSY LIVES A hangout venue for young shoppers A time saver for working females A convenient location for working males MORE THAN JUST A CONVENIENCE STORE
53.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 55 CONVENIENCE IS MOVING
BEYOND A STORE FRONT EATING ON THE GO SOCIALISING WEEKLY SHOP INNOVATE BEYOND CPG SHOPPING ON THE GO PRICING AND RANGING TO RIVAL SUPERS EASE OF ACCESS FRESH FOOD ARE YOU READY TO EVOLVE?
54.
Copyright©2015TheNielsenCompany.Confidentialandproprietary. 56 THE FUTURE OF
CONVENIENCE Move beyond the big cities to capitalise on consumer purchasing power Convenience is not a store format – it’s a consumer need Digitalise your offering to be truly convenient, anywhere, any time
Baixar agora