This document describes the rules for a Bingo game being played during CMWorld, an annual content marketing conference. Players print a Bingo card with content marketing-related squares and mark squares as they participate in conference activities. Players can win prizes by being the first to mark a row, column or diagonal of squares. To enter, players take a photo of their completed card and share it on Twitter or email by October 18th. Six winners will be randomly selected to receive prizes including Amazon or conference registration gift cards.