The Online College Labor Market: Where the Jobs Are More than 80 percent of job openings for workers with a bachelor’s degree or higher are posted online. This report analyzes the demand for college talent in the job market by examining online job advertisements for college degree-holders by education, occupations, and industries.

1. The Online College
Labor Market
Anthony P. Carnevale, Tamara Jayasundera, Dmitri
Repnikov
April 22, 2014

2. Overview
• Employers are increasingly utilizing online job boards
and their own websites to fill job openings
• Out of 3.7 million jobs, there are 2.7 million jobs
posted online monthly
• Jobs that require a B.A. are more likely to be posted
online, while those below the B.A. level are
underrepresented

3. Job Ads by Education Level
• More than 80 percent of job openings for workers
with a Bachelor’s degree or better are posted online
• Less than 50 percent of job openings for workers with
less education are posted online

4. Occupational Clusters
• Managerial/professional office occupations are the most in-
demand occupational cluster for college graduates, representing
33 percent of online job ads

5. Management Occupations
• Medical/health services; sales; financial; and marketing managers
are the most in-demand management occupations

6. STEM Occupations
• STEM occupations account for 28 percent of online
college job ads
• Online job ads for STEM occupations are growing
twice as fast as job ads overall

7. Information Technology Occupations
• For information technology occupations, the most promising
opportunities are for application software developers and
computer systems analysts

8. Healthcare Occupations
• For advanced degree-holders, healthcare professional/
technical occupations are the second-most in-demand
occupational cluster after managerial/professional
office occupations
• Healthcare professional/technical occupations
represent 11 percent of online job ads

9. Consulting/Business Services Industry
• Consulting/business services is the top online advertiser among
industries, where two out of three jobs require a Bachelor’s degree
or higher, and 14 percent require a graduate degree

10. Conclusion
• Online job ads can be a valuable tool for connecting
real people with real jobs, in real time, especially for
college graduates, who are more likely to search for
jobs on the Internet

11. For more information:
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See the full report at: cew.georgetown.edu/OCLM/