This document summarizes a presentation about embedding agile product management practices. It discusses iteratively working on initiatives and features at different levels, from executive strategy down to development teams. It presents techniques for collaboration between product managers and teams, gathering continuous feedback, planning in initiative and feature roadmaps and releases, and executing work within timed releases. The overall message is how to structure work hierarchically while enabling collaboration across roles to deliver the most valuable functionality.

1. World®
’16
Tech Talk: Agile Product
Management Playbook
Scott Nusz - Director of Product Management - CA Technologies
Ronica Roth - Advisor Engineering Program Management - CA Technologies
AZT105T
AGILE MANAGEMENT

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© 2016 CA. All rights reserved. All trademarks referenced herein belong to their respective companies.
The content provided in this CA World 2016 presentation is intended for informational purposes only and does not form any type of
warranty. The information provided by a CA partner and/or CA customer has not been reviewed for accuracy by CA.
For Informational Purposes Only
Terms of this Presentation

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Abstract
Are your product managers Agile? Learn how to embed Agile
into your product management practices and deliver work that
has the most value for your business.
Scott Nusz
CA Technologies
Director of Product
Management
Ronica Roth
CA Technologies
Advisor Engineering
Program Management

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Agile Product Management:
Iteratively Working on the Right Thing at All Levels

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Executive Leadership
Product Leadership
Funding

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Work
Hierarchy
Initiative
Feature Feature
Strategy
Initiative
Feature Feature

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Collaboration
at the Edges
Initiative
Feature Feature
Strategy
Product
Leadership
Product
Manager
Product
Owner
Team
Member

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Continuous
Feedback
Loops
Initiative
Initiative
Initiative
Initiative
Prioritized
Backlog
Known
Customer
Problems
Feedback

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Initiative
Roadmaps
Q3 Q4 Q1 2017 Q3 Q4
Initiative
Initiative
Initiative Initiative
Initiative
Initiative
Initiative
Initiative
Q2 2016
Initiative
Initiative
Q2
Strategy 1
Strategy 2
Strategy 3
Strategy 4

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Release
Planning
Initiative
Feature Feature
Product
Manager
Product
Owner
Team
Member

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Big Room
Planning

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Feature
Roadmaps
Q4 Q1
Feature
Feature
Initiative
Initiative
Initiative
Initiative
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Feature
Initiative
Feature
Feature
Feature
Feature
Q2
Initiative
Feature
Feature
Feature
Feature
Feature
Initiative

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Execute
Within the
Release
Track Steer Ship

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Repeat!
Initiative
Backlog
Release
Feature
Backlog
Features
Release
Iteration
Known
Problems
Feedback
Track Steer

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Do it All
World®
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CA Agile Central

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Questions?

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Stay connected at communities.ca.com
Thank you.

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Agile Management
For more information on Agile Management, please visit:
http://cainc.to/9Zed5W