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1 www.slidebooks.com1
Ansoff Growth Matrix Tool
2 www.slidebooks.com2
Objectives of this document
Aurelien Domont
SlideBooks CEO &
Management Consultant
“Save your time and money by using editable
strategy tools that you can reuse for your own
presentation”
“Make the difference with slides designed by
talented graphic designers and management
consultants from tier one firms such as Deloitte
Consulting and McKinsey”
3 www.slidebooks.com3
Document Tips and Tricks
You can group or ungroup the components of a diagram by following the steps below:
1. Select the whole diagram
2. Click right
3. Click on “Group” or “ungroup”
You can change the size of a diagram by following the steps below:
1. Select the whole diagram
2. Click right
3. Click on “Group”
4. Select the diagram
5. Drag one of the corner while you keep your finger on “shift” to maintain the diagram proportion
You can add some shadow or other picture effects to your diagram by following the steps below:
1. Select the whole diagram
2. Copy and paste it as a picture
3. Click on “Format” and “Picture Style”
4. Test and choose the picture style you prefer
4 www.slidebooks.com4
Ansoff Growth Matrix tool
Objective
5 www.slidebooks.com5
Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
The Product/Market Growth matrix tool assists top executives to consider 4 key
strategic options:
Ansoff Growth Matrix tool
Description
Gain more market
share with their current
products in their
current markets
Develop new products
for it’s existing
markets
Develop new products
in new markets
Develop new markets
for current products
Click here to download the editable PowerPoint
version at www.slidebooks.com
6 www.slidebooks.com6
Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Title
Ansoff Growth Matrix tool
Template 1/9
7 www.slidebooks.com7
Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Title
Ansoff Growth Matrix tool
Template 2/9
8 www.slidebooks.com8
Current New
New
Current
Products
Market
Title
Ansoff Growth Matrix tool
Template 3/9
Market Development
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Market Penetration
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Diversification
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Product Development
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Click here to download the editable PowerPoint
version at www.slidebooks.com
9 www.slidebooks.com9
Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Ansoff Growth Matrix tool
Template 4/9
Insert your own text
10 www.slidebooks.com10
Ansoff Growth Matrix tool
Template 5/9
Insert your own textInsert your own text
Insert your own text
Insert your own text
11 www.slidebooks.com11
Ansoff Growth Matrix tool
Template 6/9
Market Development
Strategy
Diversification
Strategy
Product Development
Strategy
Market Penetration
Strategy
Current New
New
Current
Products
Market
Title
Insert your own text
Click here to download the editable PowerPoint
version at www.slidebooks.com
12 www.slidebooks.com12
Ansoff Growth Matrix tool
Template 7/9
Market Development Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Diversification
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Product Development
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Market Penetration
Strategy
• Insert your own text
• Insert your own text
• Insert your own text
CurrentmarketNewmarket
Current products New products
13 www.slidebooks.com13
Ansoff Growth Matrix tool
Template 8/9
• Insert your own text
Market Development Strategy
• Insert your own text
Diversification Strategy
• Insert your own text
Product Development Strategy
• Insert your own text
Market Penetration Strategy
Market
Development
Strategy
Diversification
Strategy
Product
Development
Strategy
Market
Penetration
Strategy
14 www.slidebooks.com14
Market Development Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Market Penetration Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Diversification Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Product Development Strategy
• Insert your own text
• Insert your own text
• Insert your own text
Ansoff Growth Matrix tool
Template 9/9
Strategic
options
15 www.slidebooks.com15
Sources of
information
Porter, Michael (1987). "From Competitive
Advantage to Corporate Strategy". Harvard
Business Review. May–June (3): 43–59
Ansoff, I.: Strategies for Diversification,
Harvard Business Review, Vol. 35 Issue
5,Sep-Oct 1957, pp. 113-124
Ansoff Growth Matrix tool
Sources of information
Click here to download the editable PowerPoint
version at www.slidebooks.com
16 www.slidebooks.com16
Feedback
Related
Product
Please feel free to contact us on sales@slidebooks.com if
you have any feedback or request
Business Plan Template Bundle: Maps and Flags
Thanks Thank you for reading our slides

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Ansoff growth matrix templates

  • 2. 2 www.slidebooks.com2 Objectives of this document Aurelien Domont SlideBooks CEO & Management Consultant “Save your time and money by using editable strategy tools that you can reuse for your own presentation” “Make the difference with slides designed by talented graphic designers and management consultants from tier one firms such as Deloitte Consulting and McKinsey”
  • 3. 3 www.slidebooks.com3 Document Tips and Tricks You can group or ungroup the components of a diagram by following the steps below: 1. Select the whole diagram 2. Click right 3. Click on “Group” or “ungroup” You can change the size of a diagram by following the steps below: 1. Select the whole diagram 2. Click right 3. Click on “Group” 4. Select the diagram 5. Drag one of the corner while you keep your finger on “shift” to maintain the diagram proportion You can add some shadow or other picture effects to your diagram by following the steps below: 1. Select the whole diagram 2. Copy and paste it as a picture 3. Click on “Format” and “Picture Style” 4. Test and choose the picture style you prefer
  • 4. 4 www.slidebooks.com4 Ansoff Growth Matrix tool Objective
  • 5. 5 www.slidebooks.com5 Market Development Strategy Diversification Strategy Product Development Strategy Market Penetration Strategy Current New New Current Products Market The Product/Market Growth matrix tool assists top executives to consider 4 key strategic options: Ansoff Growth Matrix tool Description Gain more market share with their current products in their current markets Develop new products for it’s existing markets Develop new products in new markets Develop new markets for current products Click here to download the editable PowerPoint version at www.slidebooks.com
  • 6. 6 www.slidebooks.com6 Market Development Strategy Diversification Strategy Product Development Strategy Market Penetration Strategy Current New New Current Products Market Title Ansoff Growth Matrix tool Template 1/9
  • 7. 7 www.slidebooks.com7 Market Development Strategy Diversification Strategy Product Development Strategy Market Penetration Strategy Current New New Current Products Market Title Ansoff Growth Matrix tool Template 2/9
  • 8. 8 www.slidebooks.com8 Current New New Current Products Market Title Ansoff Growth Matrix tool Template 3/9 Market Development Strategy • Insert your own text • Insert your own text • Insert your own text Market Penetration Strategy • Insert your own text • Insert your own text • Insert your own text Diversification Strategy • Insert your own text • Insert your own text • Insert your own text Product Development Strategy • Insert your own text • Insert your own text • Insert your own text Click here to download the editable PowerPoint version at www.slidebooks.com
  • 9. 9 www.slidebooks.com9 Market Development Strategy Diversification Strategy Product Development Strategy Market Penetration Strategy Current New New Current Products Market Ansoff Growth Matrix tool Template 4/9 Insert your own text
  • 10. 10 www.slidebooks.com10 Ansoff Growth Matrix tool Template 5/9 Insert your own textInsert your own text Insert your own text Insert your own text
  • 11. 11 www.slidebooks.com11 Ansoff Growth Matrix tool Template 6/9 Market Development Strategy Diversification Strategy Product Development Strategy Market Penetration Strategy Current New New Current Products Market Title Insert your own text Click here to download the editable PowerPoint version at www.slidebooks.com
  • 12. 12 www.slidebooks.com12 Ansoff Growth Matrix tool Template 7/9 Market Development Strategy • Insert your own text • Insert your own text • Insert your own text Diversification Strategy • Insert your own text • Insert your own text • Insert your own text Product Development Strategy • Insert your own text • Insert your own text • Insert your own text Market Penetration Strategy • Insert your own text • Insert your own text • Insert your own text CurrentmarketNewmarket Current products New products
  • 13. 13 www.slidebooks.com13 Ansoff Growth Matrix tool Template 8/9 • Insert your own text Market Development Strategy • Insert your own text Diversification Strategy • Insert your own text Product Development Strategy • Insert your own text Market Penetration Strategy Market Development Strategy Diversification Strategy Product Development Strategy Market Penetration Strategy
  • 14. 14 www.slidebooks.com14 Market Development Strategy • Insert your own text • Insert your own text • Insert your own text Market Penetration Strategy • Insert your own text • Insert your own text • Insert your own text Diversification Strategy • Insert your own text • Insert your own text • Insert your own text Product Development Strategy • Insert your own text • Insert your own text • Insert your own text Ansoff Growth Matrix tool Template 9/9 Strategic options
  • 15. 15 www.slidebooks.com15 Sources of information Porter, Michael (1987). "From Competitive Advantage to Corporate Strategy". Harvard Business Review. May–June (3): 43–59 Ansoff, I.: Strategies for Diversification, Harvard Business Review, Vol. 35 Issue 5,Sep-Oct 1957, pp. 113-124 Ansoff Growth Matrix tool Sources of information Click here to download the editable PowerPoint version at www.slidebooks.com
  • 16. 16 www.slidebooks.com16 Feedback Related Product Please feel free to contact us on sales@slidebooks.com if you have any feedback or request Business Plan Template Bundle: Maps and Flags Thanks Thank you for reading our slides