Yes 50 Scientifically Proven Ways To Be Persuasive

Yes! Yes! 50 Scientifically Proven Ways to Be Persuasive Robert B. Cialdini with Noah J. Goldstein and Steve J. Martin

Précis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],train by mistakes argue against self interest +ve & -ve attributes need to connect take blame mirroring rhyming & matching because real smiles scarcity unique loss more powerful than gain powerful images avoid complexity compare reframe mid programme use ambiguity increased excitement memory aid brand mirrors cut theft be aware of others emotions decision making best when alert email easily misunderstood influence changes with culture

Six Universal Principles of Social Influence Reciprocation We feel obligated to return favors performed for us. Authority We look to experts to show us the way. Commitment/Consistency We want to act consistently with our commitments & values

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Six Universal Principles of Social Influence

Social Proof ,[object Object],[object Object],[object Object],[object Object]

Social Proof/Similarity ,[object Object],[object Object],[object Object],[object Object]

Positives ,[object Object],[object Object],[object Object]

Too Many Choices Confuse ,[object Object],[object Object],[object Object],[object Object]

People Don’t Value Free Stuff ,[object Object],[object Object]

High, Middle, Low ,[object Object],[object Object],[object Object]

Fear Often Paralyses ,[object Object],[object Object],[object Object],[object Object]

Do Favors For People ,[object Object],[object Object],[object Object],[object Object]

Personalise Requests ,[object Object],[object Object],[object Object],[object Object]

Giving Gifts ,[object Object],[object Object],[object Object],[object Object]

No Strings Attached ,[object Object],[object Object],[object Object]

Foot in the Door Technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Door in the Face Technique ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Labeling ,[object Object],[object Object],[object Object]

Ask For Commitment ,[object Object],[object Object],[object Object]

Write Down Commitments ,[object Object],[object Object],[object Object]

Behavior Changes Attitudes ,[object Object],[object Object],[object Object]

Even a Little Helps ,[object Object],[object Object],[object Object],[object Object]

Start Low or High? ,[object Object],[object Object]

Groups Make Better Decisions ,[object Object],[object Object],[object Object]

Devil’s Advocates Aren’t Convincing ,[object Object],[object Object],[object Object]

When Training, Focus on Errors ,[object Object],[object Object]

Turn a Weakness Into a Strength ,[object Object],[object Object],[object Object],[object Object],[object Object]

Take Blame ,[object Object],[object Object],[object Object],[object Object],[object Object]

Find Similarities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mirroring ,[object Object],[object Object],[object Object]

Smile Authentically ,[object Object],[object Object],[object Object],[object Object]

Exclusive Information ,[object Object],[object Object],[object Object]

Loss Aversion ,[object Object],[object Object],[object Object]

Use “Because” ,[object Object],[object Object],[object Object]

Be Easy to Pronounce and Read ,[object Object],[object Object],[object Object],[object Object]

KISS ,[object Object],[object Object],[object Object],[object Object]

Rhyme and Climb ,[object Object],[object Object],[object Object]

Perceptual Contrast ,[object Object],[object Object],[object Object],[object Object],[object Object]

A Box of Crayons ,[object Object],[object Object],[object Object]

Social Norms Marketing ,[object Object],[object Object],[object Object],[object Object]

Mirrors Reduce Theft ,[object Object],[object Object],[object Object]

Emotions Affect Decision Making ,[object Object],[object Object],[object Object],[object Object]

Concentrate and Be Skeptical ,[object Object],[object Object]

Give ‘Em Coffee ,[object Object],[object Object],[object Object]

Face to Face Best ,[object Object],[object Object],[object Object],[object Object],[object Object]

Know the Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Contact Alan French ,[object Object],[object Object],[object Object]

Yes 50 Scientifically Proven Ways To Be Persuasive

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Yes 50 Scientifically Proven Ways To Be Persuasive