Brent Drake of Under Armour and Bryan O'Rourke from the Fitness Industry Technology Council share content on key trends and implications of mobility and apps for health and fitness. This is content related to the FITC webinar series. You can learn more at www.fitechcouncil.org .

1. Health And Fitness Applications, What’s Happening
Webinar Tuesday February 17th 1PM CST
BRYAN O’ROURKE FITC
BRENT DRAKE UNDER ARMOUR
JOIN US THIS TUESDAY
FEBRUARY 17TH AT 1PM CST
fittechcouncil.org | @fitetechcouncil
Please Turn Your Phones To Mute

2. Technology Working Group
Success Through Collaboration
fittechcouncil.org | @fitetechcouncil
NOT TOO LATE TO REGISTER AND JOIN THE WORKING GROUP
MANY BENEFITS TO FITC MEMBERSHIP
Marketing@fittechcouncil.org2

3. Upcoming Agenda
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IHRSA Meeting 2015 - Discussion Of Outcomes & Path Forward
FIT-C Meeting With Industry Leaders AT IHRSA
Wednesday March 11, 2015 Los Angeles Noon

4. Our Guest: Brent Drake
Sr. Manager, Platform Services & Media, UA Connected Fitness
Vice President - Sales & Marketing
@Brent_Drake
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Mobile Application Trends
Consumers Are Becoming Mobile
Why Are Apps Important ?
Personalization, Convenience And Engagement
Important Points To Keep In Mind
Evaluating Mobile Apps For Your Business Model
Under Armour Connected Fitness
Brent Drake Shares Thoughts And Insights
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“When it comes to the future, there are three kinds of people: those
who let it happen, those who make it happen, and those who
wonder what happened.” - John Richardson

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Apps Are A Big Part Of The Smartphone Environment

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WHY ? OVER 170M - 71% IN US - 85% OF MILLENNIALS

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WHY ? 39% USE SMARTPHONES WHILE IN THE BATHROOM

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WHY ? HEALTH & FITNESS APPS
DOUBLED IN PAST TWO YEARS - 86% OF TIME APPS

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WHY ? 30% OF H&F APPS ARE FITNESS RELATED
GARTNER: BY 2017 APPS DOWNLOADED >268B Times >$77B

16. SMARTPHONE APPS KEY DRIVER
Networked Fitness:
Connection Of Equipment, Sensors,
Applications and Devices That Provide
Enhanced Customer Experience And
Facility Management
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17. Why Is Networked Fitness Important ?
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Consumer Expectations Regarding Convenient
Technologies Are Rising. Banking, Shopping, Health.
The FUTURE Of WELLNESS
IS CONNECTED HEALTH

18. How Can Networked Fitness Help You ?
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Create A More Customer Centric Experience Inside & Outside Club

19. Our Guest: Brent Drake
Sr. Manager, Platform Services & Media, UA Connected Fitness
Vice President - Sales & Marketing
@Brent_Drake
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20. NATIVE SOLUTIONS THAT REACH HIGHLY
ENGAGED CONSUMERS
SUITE OF APPS & WEBSITES + 400 DEVICES
Enterprise Grade platform that captures vast
amounts of actionable fitness and nutrition data.
Since 2005 we have helped over 120 million
users manage their fitness, and thousands of
companies engage with those users.

21. WE HELP YOU DELIVER THE RIGHT MESSAGE AT
THE RIGHT TIME
We connect with users before, during, and after every workout, every
accomplishment, and every win.

22. PLATFORM AT A GLANCE
Our platform supports a full suite of APIs that help you track, inspire, and
engage your user base. From all-day tracking to workouts to supporting
hundreds of devices, our inherently social platform helps you build
applications that deliver both performance and fun.

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UA RECORD PLATFORM
• Track/View 24/7 Activity
• Sleep, Weight, Steps, etc
• Data Dashboard
• Cross Compare Data
• Log / Live Track Workouts
• HR Zones
• Community / Social Feed
• Add/Invite Friends
• Like/Comment posts
• Create Challenges
• Post Photo/Video
• Shop Link
• Bluetooth Device
Connectivity

24. Key Points To Keep In Mind
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Every Brand Needs An “App” & Mobile Strategy

25. Key Points To Keep In Mind
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Be Wary Of “Closed” Systems
No Walled Gardens
Integration

26. Key Points To Keep In Mind
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Evaluate Cost Closely

27. Key Points To Keep In Mind
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Seek Third Party Expertise If Possible

28. Health And Fitness Applications, What’s Happening
Webinar Tuesday February 17th 1PM CST
BRYAN O’ROURKE FITC
BRENT DRAKE UNDER ARMOUR
QUESTIONS ?

29. Wearables & Sensors, What’s Happening
Webinar Tuesday March 17th 1PM CST
BRYAN O’ROURKE FITC
MIKE LEVEQUE CFM/MYZONE
JOIN US TUESDAY
March 17TH AT 1PM CST
fittechcouncil.org | @fitetechcouncil

30. Upcoming Agenda
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IHRSA Meeting 2015 - Discussion Of Outcomes & Path Forward
FIT-C Meeting With Industry Leaders AT IHRSA
Wednesday March 11, 2015 Los Angeles Noon

31. Challenge Is Lack Of Interoperability
The Fitness Industry Technology Council Is Encouraging
Collaboration And Standards To Enable Easier And More Seamless
Integration For Networked Fitness. Please Join Us.
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32. Join Us
Become A Member
fittechcouncil.org
Bryan O’Rourke
Bryan@Fittechcouncil.org
@bryankorourke
@fittechcouncil
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