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tw: @bryan_phc
tw: @bryan_phc
tw: @bryan_phc
Candidate Experience
Movie Structure
Apply
Screen
Assessment
Results
Act One
Act Two (part one)
Act Two (part two)
Act Thr...
Candidate Experience
Apply ScreenAttraction Assessment Results
Movie Structure
Act One Act Two (p1)Trailer Act Two (p2) Ac...
Candidate Experience
Apply ScreenAttraction Assessment Results
Joseph Campbell’s ‘A Hero’s Journey’
Meet the Mentor Tests,...
Candidate
experience
Apply
Screen
Assessment
Results
Attraction
A Hero’s
Journey
Meet the
mentor
Tests, allies
& enemies
O...
Candidate
experience
Apply
Screen
Assessment
Results
Attraction
Special world
Ordinary world
Ordinary world
Call to
advent...
Special world
Ordinary world
Ordinary world
Call to
adventure
Refusal of
the call
Meeting the
mentor
Crossing
the threshol...
Special world
Ordinary world
Ordinary world
Attraction
Refusal of
the call
Apply
Crossing
the threshold
Screen
Innermost
c...
Special world
Ordinary world
Ordinary world
Call to
adventure
Refusal of
the call
Meeting the
mentor
Crossing
the threshol...
Your world
Ordinary world
Their world
Call to
adventure
Refusal of
the call
Meeting the
mentor
Crossing
the threshold
Test...
Candidate
experience
Apply
Screen
Assessment
Results
Attraction
A Hero’s
Journey
Meet the
mentor
Tests, allies
& enemies
O...
tw: @bryan_phc
Your Candidate Journey
Illustrated by
The Wizard of Oz
tw: @bryan_phc
Career progression
Call to adventure
The reluctant hero
Refusal of the call
tw: @bryan_phc
The selfless mentor
Crossing the threshold
tw: @bryan_phc
The threshold guardian
Innermost cave
tw: @bryan_phc
The enemy
Ordeal
tw: @bryan_phc
The magic token
Reward
tw: @bryan_phc
Your Candidate Journey
Vs The Wizard of Oz
Employees,
commentators
Scarcrow,
tin man, Lion
Shapeshifter
The shape shifters...
The oracle
Resurrection
tw: @bryan_phc
The purpose of
every movie scene
Robert McKee says
Deleted scenes from The Wizard of Oz
tw: @bryan_phc
Adversity & Friction
Blake Synder says
tw: @bryan_phc
Adversity & Friction
Blake Synder says
tw: @bryan_phc
tw: @bryan_phc
Be Brave
Live your story.
tw: @bryan_phc
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Recruitment: Candidate Experience and Storytelling Lessons from Hollywood

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With the war for talent, we can't forget that the hero in story is in fact the candidate, not the brand.
This presentation looks at how recruiters can learn to improve the candidate experience by learning some key storytelling lessons from hollywood and even ancient mythology.

Candidate experience mapping is much like planning a classic 'Hero's Journey'.
We must understand more about how the candidate feels and what they think at each stage of the candidate experience in order to optimise the end result.

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Recruitment: Candidate Experience and Storytelling Lessons from Hollywood

  1. 1. tw: @bryan_phc
  2. 2. tw: @bryan_phc
  3. 3. tw: @bryan_phc
  4. 4. Candidate Experience Movie Structure Apply Screen Assessment Results Act One Act Two (part one) Act Two (part two) Act Three Attraction Trailer tw: @bryan_phc
  5. 5. Candidate Experience Apply ScreenAttraction Assessment Results Movie Structure Act One Act Two (p1)Trailer Act Two (p2) Act Three tw: @bryan_phc
  6. 6. Candidate Experience Apply ScreenAttraction Assessment Results Joseph Campbell’s ‘A Hero’s Journey’ Meet the Mentor Tests, Allies & Enemies Call to Adventure Ordeal Return with Elixir tw: @bryan_phc
  7. 7. Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  8. 8. Candidate experience Apply Screen Assessment Results Attraction Special world Ordinary world Ordinary world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  9. 9. Special world Ordinary world Ordinary world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  10. 10. Special world Ordinary world Ordinary world Attraction Refusal of the call Apply Crossing the threshold Screen Innermost cave Assessment Reward Road Back Ressurrection Results The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  11. 11. Special world Ordinary world Ordinary world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  12. 12. Your world Ordinary world Their world Call to adventure Refusal of the call Meeting the mentor Crossing the threshold Tests, Allies, & Enemies Innermost cave Ordeal Reward Road Back Ressurrection Return with Elixir The Hero’s Journey Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure tw: @bryan_phc
  13. 13. Candidate experience Apply Screen Assessment Results Attraction A Hero’s Journey Meet the mentor Tests, allies & enemies Ordeal Return with elixir Call to adventure Who’s in control? Their world Your world Your world Their world Their world Moments between the moments Crossing the threshold Innermost cave Reward Ressurection Refusal of the call tw: @bryan_phc
  14. 14. tw: @bryan_phc
  15. 15. Your Candidate Journey Illustrated by The Wizard of Oz tw: @bryan_phc Career progression Call to adventure
  16. 16. The reluctant hero Refusal of the call tw: @bryan_phc
  17. 17. The selfless mentor Crossing the threshold tw: @bryan_phc
  18. 18. The threshold guardian Innermost cave tw: @bryan_phc
  19. 19. The enemy Ordeal tw: @bryan_phc
  20. 20. The magic token Reward tw: @bryan_phc
  21. 21. Your Candidate Journey Vs The Wizard of Oz Employees, commentators Scarcrow, tin man, Lion Shapeshifter The shape shifters Reward tw: @bryan_phc
  22. 22. The oracle Resurrection tw: @bryan_phc
  23. 23. The purpose of every movie scene Robert McKee says Deleted scenes from The Wizard of Oz tw: @bryan_phc
  24. 24. Adversity & Friction Blake Synder says tw: @bryan_phc
  25. 25. Adversity & Friction Blake Synder says tw: @bryan_phc
  26. 26. tw: @bryan_phc
  27. 27. Be Brave Live your story. tw: @bryan_phc
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With the war for talent, we can't forget that the hero in story is in fact the candidate, not the brand. This presentation looks at how recruiters can learn to improve the candidate experience by learning some key storytelling lessons from hollywood and even ancient mythology. Candidate experience mapping is much like planning a classic 'Hero's Journey'. We must understand more about how the candidate feels and what they think at each stage of the candidate experience in order to optimise the end result.

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