Everything we know about Search Marketing is changing and changing fast. It is essential to understand where the industry is heading and what to focus your time on, which this presentation helps to lay out for you.

1. State of Search
Brent Csutoras, LLC
brent@csutoras.com
Brentcsutoras.com

2. 2
Brent Csutoras

3. Yesterday
3
 Wanted to index the entire web
 Needed your guidance (spoon
feeding)
 Needed your links
 Needed your feedback
 Didn’t tell you how to build your site
Once Upon a Time Google…

4. Google’s Evolution
4
Panda (2011)
Aimed at eliminating low-quality (or thin)
content, Panda was updated periodically,
eventually becoming integrated into
Google’s core algorithm in 2016.
 Vince
 Caffeine
 Site Speed as Factor
 Knowledge Graph
 Penguin
 Etc, etc
Mobile-First (2018)
Mobile-first indexing means Google uses
the mobile version of the page for
indexing and ranking.

5. Tomorrow
5
 Wants you to provide them your data
 Wants only your best content
 Doesn’t even require you have a
website
 Uses AI to determine quality
 Doesn’t need your help, links, or
feedback
 Dictates the way you provide your
Going Forward Google…

6. Tomorrow
6
Going Forward Google…
Doesn’t Care About All
Your Little SEO Tricks!
All my Black Hat friends…
Are White Hat Technical SEOs now…

7. 7
Going Forward Google…

8. 8
SEO Focus for 2019
• Re-thinking Content Strategy
• Technical SEO

9. Re-thinking Content Strategy
9

10. Re-thinking Content Strategy
10
Philipp Klöckner

11. Re-thinking Content Strategy
11
• Create High Quality Content
• Repurpose / Relaunch Existing
Content
• Cut / No-Index Low Quality Content

12. High Quality Content Creation
12
• Extremely High Quality
• Useful
• Link worthy / Shareable
• You don’t have to publish every
day!

13. Repurpose Existing Content
13

14. • Picking a Winner
• Organic Traffic
• Ranking
• Crawl Rate
• Inbound Links
• Conversions
• Bounce Rate
• Consolidate
• Competition
• 301 / Canonical

17. Cut Low Quality Content
17

18. Cut Low Quality Content
18

19. 19
TECHNICAL SEO

20. Technical SEO – Responsive
20

21. Technical SEO – Mobile Friendly
21

22. Technical SEO – Speed
22

23. Technical SEO – Speed
23

24. Technical SEO - Javascript
24
 Javascript
 Platforms & SEOs
 Google’s Two Pass Crawl
 Parsing Issues

25. Technical SEO - Schema
25

26. Technical SEO – Schema
26
 Product
 Article
 Breadcrumb
 Reviews
 ReviewCount
 AggregateRating
 NewsArticle
 Jobs
 Event
 Person
 LocalBusiness
 Video
 ClaimReview
 Speakable
 ImageGallery
 Application
https://schema.org/docs/full.html

27. Technical SEO – Rich Snippets
27

28. Technical SEO – Rich Answers
28

29. Technical SEO – Knowledge Panel
29

30. Technical SEO – AMP Carousels & Articles
30

31. Technical SEO – ClaimReview & Speakable
31

32. Resources
32
 https://www.searchenginejournal.com/google-algorithm-
history/
 https://developers.google.com/speed/pagespeed/insights/
 https://www.webpagetest.org/
 https://developers.google.com/web/tools/lighthouse/
 https://schema.org/
 https://search.google.com/structured-data/testing-tool

33. Thank you
Brent Csutoras, LLC
brent@csutoras.com
Brentcsutoras.com