In this webinar I review 2014 and all the trends in SEO and social media. I also go through the evolution of the gShift software that took place in 2014 and some key features that were added. Tune in for some pro tips on the software but also an entertaining look at 2014 in the world of SEO and Social Media.
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2014 Recap of SEO, Social Trends and gShift Software
1. 2014 - Year in Review
Presented by Brandon Gilmore
2. Agenda
• Introduction to the speaker
• gShift in 2014
• Review Predictions in 2014
• Look back at SEO in 2014
• Look back at Social Media in 2014
• Looking ahead to 2015
3. Introduction to Speaker
• Brandon Gilmore
• Team Lead of Client
Success Team
• Client Success
Manager
• Interesting thing that
happened in 2014:
– I got Married
4. gShift in 2014
Our Company
• Team of 14 grew to 24
• New Website in Summer
• New COO
• Product Manager
• Training Calendar
New Features
• Not Provided Insights
• Competitor Reports
• Content Performance
• Social Keyword Research
• Mobile Search Results
• and many more…
10. Trends in Search in 2014
Google’s Top US searches
1. Robin Williams
2. World Cup
3. Ebola
4. Malaysia Airlines
5. Flappy Bird
6. ALS Bucket Challenge
7. ISIS
8. Ferguson
9. Frozen
10. Ukraine
Bing’s Search Highlights
• Big Bang Theory top
Searched TV Show
• Frozen Top Searched Movie
• iPhone 6, Xbox and Fitbit
top devices
• Kim Kardashian is most
searched Person of the year
• Facebook was the number
one searched app
16. Predictions from January
• Knowledge Graph and Rich
Snippets use in search will
increase
• Google Authorship and
Author Rank will take off
• Focus on Page level metrics
when reporting
• Backlinks – Quality >
Quantity
• Google + will continue to
Grow
• Video will continue to take
off (YouTube, Vimeo,
Instagram, Vine, New one?)
• Visual aspects your content
will continue to grow with
tablet and mobile adoption
rates increasing
17. SEO in 2014
• Pigeon
• Google My Business
• Google Penguin
Update
• Privacy concerns
internationally
• Authorship is dead
28. New Training Schedule
• Online Now @
gshiftabs.com under
Resources
• http://www.gshiftlabs.
com/resources/gshift-
user-training-
schedule/
Notas do Editor
Pigeon – Update to local search algorithm
My Business – Google Local update to help business owners manage their local pages
Penguin 3.0 refresh – Affects backlinks. Many found this to hurt their ranking but many customers who were doing the right things had a very positive impact from this update.
Privacy Concerns – Increased privacy concerns in Europe allow users to submit claims to remove results from Google
Wearables – Voice Search and Google Now
Keyword Research – Semantic will take over and context is everything. Ensure you understand how to mix in context to your pages content. Single Keyword focused pages won’t cut it in 2015