SlideShare uma empresa Scribd logo
1 de 25
Baixar para ler offline
September 2019
HUG Adelaide
Hey!
I’m Emma
Source: Austin Remer | Dribble
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways Presentation
Practical
TIPS
Source: Dennis Cortés | Dribble
Agenda
● Ace new HubSpot platform updates (drag and drop, anyone else clapping?!?!)
● Insight into HubSpot's email marketing program
● Quick tips to improve your CTAs!
But
Source: MacWojcik | Dribble
first...
Hubspot platform updates
Drag and Drop Landing Pages
Create beautiful landing pages and emails that align
with your brand, and customers can’t help but click in
just minutes. Choose from dozens of pre-made
templates, or build your own.
Adelaide HUG 2019 INBOUND Takeaways Presentation
Other updates include:
● Organic social media and paid social ad improvements
● Folders in workflows
● New contact record designs and speed improvements
● Sales hub also got some love - it now takes less clicks to close a deal
or setup tasks.
● It’s also easier than ever to dedupe contacts
● Attribution reporting
● Chatbot availability
https://blog.hubspot.com/customers/inbound-19-product-spotlight
Insight into HubSpot's
email marketing program
Source: Brittany Harden | Dribble
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways Presentation
Adelaide HUG 2019 INBOUND Takeaways Presentation
HubSpot attributes its email marketing
success to a few key factors:
● Customer centric vs Company centric marketing
● All emails are human, helpful and friendly.
● Subject lines need to be action oriented and relevant to the content
● CTA language needs to be simple, direct and action oriented.
● When it comes to imagery, simplicity wins.
● Keep your automation to about 3 days apart
● Always send based on a contacts timezone.
What’s in a Call To Action
(CTA)?
Source: Iza S| Dribble
Highest click rate by type
● Buttons - susceptible to swings in performance, but the most clicked
● Text - even though they don’t perform well they’re more consistent
● Designed - Clicked less than button CTAs and banner blindness is
likely contributing to this
Avoid them like the plague.
Make them customer-focused
and relevant to the buyer’s
journey and use HubSpot’s
SMART ability to improve
CTAs throughout your site.
Be careful about generic
site-wide CTAs.
TIP 1
Use your websites site map
to map out a logical buyer’s
journey and plan your
CTAs out this way.
Try to use buttons
where you can.
Add CTAs to
relevant pages
TIP 2
Anytime someone on the internet
has to handover their email/phone
number they get anxious.
It’s your job to alleviate that anxiety
and understand what part of the
journey is causing your
visitors/leads anxiety.
Add context to
alleviate anxiety
TIP 3
Make sure whatever you’re
asking someone to do is easy
and do-able. A classic case is
telling people to add to cart
from email and then not
having the functionality to
actually do that.
Big watch out!
Choose your words wisely
because they matter
TIP 4
Being clear will always trump
creativity, and creativity should
be done in the context of your
personas. However, creative
copy that makes sense to your
offering can be fun!
Be clear & provide value
but don't be afraid to
get creative.
TIP 5
Adelaide HUG 2019 INBOUND Takeaways Presentation
Key Takeaways
Source: Brittany Harden | Dribble
Questions?

Mais conteúdo relacionado

Mais procurados

7 Lead Nurturing Secrets To Turn Strangers Into Customers
7 Lead Nurturing Secrets To Turn Strangers Into Customers7 Lead Nurturing Secrets To Turn Strangers Into Customers
7 Lead Nurturing Secrets To Turn Strangers Into CustomersAutopilot
 
Growth Hacking Paris #21
Growth Hacking Paris #21  Growth Hacking Paris #21
Growth Hacking Paris #21 TheFamily
 
Why Uberflip
Why UberflipWhy Uberflip
Why UberflipUberflip
 
Make Up To $50 Per Day
Make Up To $50 Per DayMake Up To $50 Per Day
Make Up To $50 Per Dayshameelsohail
 
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
 How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff... How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...Traction Conf
 
#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...
#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...
#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...#FlipMyFunnel
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUberflip
 
5 Things You Need To Ask Your Media Agency
5 Things You Need To Ask Your Media Agency5 Things You Need To Ask Your Media Agency
5 Things You Need To Ask Your Media AgencyMichelle Norris
 
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to TestGrowthHackers
 
5 Common Marketing Mistakes
5 Common Marketing Mistakes5 Common Marketing Mistakes
5 Common Marketing MistakesDaniel Oyston
 
[WEBINAR] What Is Interactive Content?
[WEBINAR] What Is Interactive Content?[WEBINAR] What Is Interactive Content?
[WEBINAR] What Is Interactive Content?SnapApp
 
How To Use Persuasive Design for Conversion Optimization
How To Use Persuasive Design for Conversion OptimizationHow To Use Persuasive Design for Conversion Optimization
How To Use Persuasive Design for Conversion OptimizationHubSpot
 
Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...
Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...
Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...Influitive
 
Digital Marketing In 5 Steps - AR Digital Media
Digital Marketing In 5 Steps - AR Digital MediaDigital Marketing In 5 Steps - AR Digital Media
Digital Marketing In 5 Steps - AR Digital MediaAR Digital Media
 
Profile of a Growth Hacking Team
Profile of a Growth Hacking TeamProfile of a Growth Hacking Team
Profile of a Growth Hacking TeamWishpond
 
How to build a customer journey from awareness to close
How to build a customer journey from awareness to closeHow to build a customer journey from awareness to close
How to build a customer journey from awareness to closeAutopilot
 
Selling Content to the C-Suite
Selling Content to the C-SuiteSelling Content to the C-Suite
Selling Content to the C-SuiteUberflip
 
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and PitchHow to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and PitchMaggie Georgieva
 
How To Extract Meaningful Data From Facebook Ads Manager
How To Extract Meaningful Data From Facebook Ads ManagerHow To Extract Meaningful Data From Facebook Ads Manager
How To Extract Meaningful Data From Facebook Ads ManagerJon Quinton
 
"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel
"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel
"Tips & Tricks to optimize your Sales Cycle" By Clarissa SteinhöfelTheFamily
 

Mais procurados (20)

7 Lead Nurturing Secrets To Turn Strangers Into Customers
7 Lead Nurturing Secrets To Turn Strangers Into Customers7 Lead Nurturing Secrets To Turn Strangers Into Customers
7 Lead Nurturing Secrets To Turn Strangers Into Customers
 
Growth Hacking Paris #21
Growth Hacking Paris #21  Growth Hacking Paris #21
Growth Hacking Paris #21
 
Why Uberflip
Why UberflipWhy Uberflip
Why Uberflip
 
Make Up To $50 Per Day
Make Up To $50 Per DayMake Up To $50 Per Day
Make Up To $50 Per Day
 
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
 How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff... How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
How We Used Fast Customer Feedback to Build Product Insights - Michelle Huff...
 
#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...
#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...
#FlipMyFunnel Atlanta 2016 - Travis Wright - Taking ABM to the Next Level wit...
 
Uncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation ExperiencesUncovering the Mystery of High-Converting Demand Generation Experiences
Uncovering the Mystery of High-Converting Demand Generation Experiences
 
5 Things You Need To Ask Your Media Agency
5 Things You Need To Ask Your Media Agency5 Things You Need To Ask Your Media Agency
5 Things You Need To Ask Your Media Agency
 
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test[#GHConf17] PPC Growth — 7 Hacks You Need to Test
[#GHConf17] PPC Growth — 7 Hacks You Need to Test
 
5 Common Marketing Mistakes
5 Common Marketing Mistakes5 Common Marketing Mistakes
5 Common Marketing Mistakes
 
[WEBINAR] What Is Interactive Content?
[WEBINAR] What Is Interactive Content?[WEBINAR] What Is Interactive Content?
[WEBINAR] What Is Interactive Content?
 
How To Use Persuasive Design for Conversion Optimization
How To Use Persuasive Design for Conversion OptimizationHow To Use Persuasive Design for Conversion Optimization
How To Use Persuasive Design for Conversion Optimization
 
Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...
Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...
Webinar with Aaron Ross, Author of Predictable Revenue and Jim Williams, VP M...
 
Digital Marketing In 5 Steps - AR Digital Media
Digital Marketing In 5 Steps - AR Digital MediaDigital Marketing In 5 Steps - AR Digital Media
Digital Marketing In 5 Steps - AR Digital Media
 
Profile of a Growth Hacking Team
Profile of a Growth Hacking TeamProfile of a Growth Hacking Team
Profile of a Growth Hacking Team
 
How to build a customer journey from awareness to close
How to build a customer journey from awareness to closeHow to build a customer journey from awareness to close
How to build a customer journey from awareness to close
 
Selling Content to the C-Suite
Selling Content to the C-SuiteSelling Content to the C-Suite
Selling Content to the C-Suite
 
How to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and PitchHow to Craft An Effective Landing Page and Pitch
How to Craft An Effective Landing Page and Pitch
 
How To Extract Meaningful Data From Facebook Ads Manager
How To Extract Meaningful Data From Facebook Ads ManagerHow To Extract Meaningful Data From Facebook Ads Manager
How To Extract Meaningful Data From Facebook Ads Manager
 
"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel
"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel
"Tips & Tricks to optimize your Sales Cycle" By Clarissa Steinhöfel
 

Semelhante a Adelaide HUG 2019 INBOUND Takeaways Presentation

Vermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 RecapVermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 RecapNew Breed
 
How can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your businessHow can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your businessEric Murphy
 
13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking Strategies13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking StrategiesWishpond
 
Accelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyAccelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyPlusROI Online Marketing
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsIan Naylor
 
The Complete Guide to B2B Marketing
The Complete Guide to B2B Marketing The Complete Guide to B2B Marketing
The Complete Guide to B2B Marketing Jennifer Simon
 
#1 Way to Achieve Explosive Growth: The Chatbot Conference
#1 Way to Achieve Explosive Growth: The Chatbot Conference#1 Way to Achieve Explosive Growth: The Chatbot Conference
#1 Way to Achieve Explosive Growth: The Chatbot ConferenceStefan Kojouharov
 
Introduction to CRM, Sales and Marketing Tools
Introduction to CRM, Sales and Marketing Tools Introduction to CRM, Sales and Marketing Tools
Introduction to CRM, Sales and Marketing Tools Connect Labs
 
Digital Marketing For B2B Brands
Digital Marketing For B2B BrandsDigital Marketing For B2B Brands
Digital Marketing For B2B BrandsIdeatick
 
11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services FirmsJeanie Guthrie Hornung
 
Growth Hacking is Really Simple.
Growth Hacking is Really Simple. Growth Hacking is Really Simple.
Growth Hacking is Really Simple. Varun Kelaiya
 
Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationBrand chemistry
 
December HubSpot Usegroup 2015 Melbourne
December HubSpot Usegroup 2015 MelbourneDecember HubSpot Usegroup 2015 Melbourne
December HubSpot Usegroup 2015 MelbourneCharles McKay
 
December Melbourne hug 2015 presentation published
December Melbourne hug 2015 presentation publishedDecember Melbourne hug 2015 presentation published
December Melbourne hug 2015 presentation publishedCharles McKay
 
Strategies to grow small business locally using online marketing
Strategies to grow small business locally using online marketingStrategies to grow small business locally using online marketing
Strategies to grow small business locally using online marketingAK DigiHub
 
9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automationSathya Ramaganapathy
 
SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpotSLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpotSalt Lake City HubSpot Users Group
 
How to make lead generation more effective.
How to make lead generation more effective.How to make lead generation more effective.
How to make lead generation more effective.Interics Digital
 

Semelhante a Adelaide HUG 2019 INBOUND Takeaways Presentation (20)

Vermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 RecapVermont HubSpot User Group INBOUND '15 Recap
Vermont HubSpot User Group INBOUND '15 Recap
 
How can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your businessHow can HubSpot help BabelQuest grow your business
How can HubSpot help BabelQuest grow your business
 
13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking Strategies13 Tried and True Growth Hacking Strategies
13 Tried and True Growth Hacking Strategies
 
Accelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website StrategyAccelerate Tectoria - 7 Sins of Website Strategy
Accelerate Tectoria - 7 Sins of Website Strategy
 
Q3 Brooklyn HUG Meet-Up
Q3 Brooklyn HUG Meet-UpQ3 Brooklyn HUG Meet-Up
Q3 Brooklyn HUG Meet-Up
 
How To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling AppsHow To Make a Six-Figure Income Selling Apps
How To Make a Six-Figure Income Selling Apps
 
The Mobile Holiday Game Plan for Online Retailers
The Mobile Holiday Game Plan for Online RetailersThe Mobile Holiday Game Plan for Online Retailers
The Mobile Holiday Game Plan for Online Retailers
 
The Complete Guide to B2B Marketing
The Complete Guide to B2B Marketing The Complete Guide to B2B Marketing
The Complete Guide to B2B Marketing
 
#1 Way to Achieve Explosive Growth: The Chatbot Conference
#1 Way to Achieve Explosive Growth: The Chatbot Conference#1 Way to Achieve Explosive Growth: The Chatbot Conference
#1 Way to Achieve Explosive Growth: The Chatbot Conference
 
Introduction to CRM, Sales and Marketing Tools
Introduction to CRM, Sales and Marketing Tools Introduction to CRM, Sales and Marketing Tools
Introduction to CRM, Sales and Marketing Tools
 
Digital Marketing For B2B Brands
Digital Marketing For B2B BrandsDigital Marketing For B2B Brands
Digital Marketing For B2B Brands
 
11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms11 Killer Lead Generation Tips For Professional Services Firms
11 Killer Lead Generation Tips For Professional Services Firms
 
Growth Hacking is Really Simple.
Growth Hacking is Really Simple. Growth Hacking is Really Simple.
Growth Hacking is Really Simple.
 
Adelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots PresentationAdelaide HUG 2019 Chatbots Presentation
Adelaide HUG 2019 Chatbots Presentation
 
December HubSpot Usegroup 2015 Melbourne
December HubSpot Usegroup 2015 MelbourneDecember HubSpot Usegroup 2015 Melbourne
December HubSpot Usegroup 2015 Melbourne
 
December Melbourne hug 2015 presentation published
December Melbourne hug 2015 presentation publishedDecember Melbourne hug 2015 presentation published
December Melbourne hug 2015 presentation published
 
Strategies to grow small business locally using online marketing
Strategies to grow small business locally using online marketingStrategies to grow small business locally using online marketing
Strategies to grow small business locally using online marketing
 
9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation9 reasons why start ups need marketing automation
9 reasons why start ups need marketing automation
 
SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpotSLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
SLCHUG Presents: INBOUND 2018 Recap: Behind the Scenes of What's New in HubSpot
 
How to make lead generation more effective.
How to make lead generation more effective.How to make lead generation more effective.
How to make lead generation more effective.
 

Último

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxivanrazine1
 

Último (20)

The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptxToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
ToShare_UG 13_03_24_Full_BelgianTrailblazerCommunity.pptx
 

Adelaide HUG 2019 INBOUND Takeaways Presentation

  • 6. Agenda ● Ace new HubSpot platform updates (drag and drop, anyone else clapping?!?!) ● Insight into HubSpot's email marketing program ● Quick tips to improve your CTAs!
  • 7. But Source: MacWojcik | Dribble first...
  • 9. Drag and Drop Landing Pages Create beautiful landing pages and emails that align with your brand, and customers can’t help but click in just minutes. Choose from dozens of pre-made templates, or build your own.
  • 11. Other updates include: ● Organic social media and paid social ad improvements ● Folders in workflows ● New contact record designs and speed improvements ● Sales hub also got some love - it now takes less clicks to close a deal or setup tasks. ● It’s also easier than ever to dedupe contacts ● Attribution reporting ● Chatbot availability
  • 13. Insight into HubSpot's email marketing program Source: Brittany Harden | Dribble
  • 18. HubSpot attributes its email marketing success to a few key factors: ● Customer centric vs Company centric marketing ● All emails are human, helpful and friendly. ● Subject lines need to be action oriented and relevant to the content ● CTA language needs to be simple, direct and action oriented. ● When it comes to imagery, simplicity wins. ● Keep your automation to about 3 days apart ● Always send based on a contacts timezone.
  • 19. What’s in a Call To Action (CTA)? Source: Iza S| Dribble
  • 20. Highest click rate by type ● Buttons - susceptible to swings in performance, but the most clicked ● Text - even though they don’t perform well they’re more consistent ● Designed - Clicked less than button CTAs and banner blindness is likely contributing to this
  • 21. Avoid them like the plague. Make them customer-focused and relevant to the buyer’s journey and use HubSpot’s SMART ability to improve CTAs throughout your site. Be careful about generic site-wide CTAs. TIP 1 Use your websites site map to map out a logical buyer’s journey and plan your CTAs out this way. Try to use buttons where you can. Add CTAs to relevant pages TIP 2 Anytime someone on the internet has to handover their email/phone number they get anxious. It’s your job to alleviate that anxiety and understand what part of the journey is causing your visitors/leads anxiety. Add context to alleviate anxiety TIP 3
  • 22. Make sure whatever you’re asking someone to do is easy and do-able. A classic case is telling people to add to cart from email and then not having the functionality to actually do that. Big watch out! Choose your words wisely because they matter TIP 4 Being clear will always trump creativity, and creativity should be done in the context of your personas. However, creative copy that makes sense to your offering can be fun! Be clear & provide value but don't be afraid to get creative. TIP 5
  • 24. Key Takeaways Source: Brittany Harden | Dribble