SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry

LEADERSOFTOMORROWMarch 2007
IPTV and
Social Media
Brad Fortner
Program Director
Operations and Technology
Rogers Communications Centre
Ryerson University

Is Control Possible?
The End OF TV As We Know It
Josh Bernoff
Supported CAB’s Futureplan2006 Is The Tipping Point
CAB Futureplan
IPTV And Social Media

• 1969 - ARPANET 4 Nodes
• Culture Of Sharing Of Files
• Culture Of Free
• 1971 – e-mail Created
• 1975 - Mailing Lists Created
• 1983 - The Internet Switches To
TCP/IP For Content Distribution
• Today IPTV
Culture of “Free”, “Exchange” and “Social Networking” Is Inherent

The 95 Thesis Contains A Collection
Of Interconnected Thoughts That
Defines The Culture Of Connected
Communication That Is Attached To IP
Related To Marketing
Social Networking Is The Popular
Vernacular Of This Connected
Communication Culture
www.cluetrain.com

Joe Six Pack

Your Community Is Networked (and SMART)

http://www-935.ibm.com/services/us/imc/pdf/ge510-6248-end-of-tv-full.pdf

Personal Relationship With Media

Sense Of Ownership – Relationship With Music

Industry Lost Relationship With Community
Community Filled The Gap By Ripping and File Transfer
?

Lack Of Interoperability Between DRM Schemes Has Become
A Major Music Industry Issue

• Fair Use
– Designed To Facilitate Criticism, Commentary,
Scholarship, and Creation of Derivative Works
– Not Designed To Protect Copying of a Substantial
Portion of a Work for Presentation Intended by Author
• Sony v. Universal, 1984 “Betamax Case”
– Authorized Time Shifting
– Unauthorized Time Shifting as Fair Use
• Treat as Performance Not Copy
• MP3.com, 2000
– Businesses Do Not Inherit Fair Use Rights
Hadrian R.
Katz
Arnold &
Porter LLP

• Grokster, 2005
– Sony Case 1984 Does Not provide a Safe Harbor for
Deliberately Inducing Infringement
– Corporations promoting a device to infringe copyright
are libel
• US Permitted Uses
– Copying for Personal Use
– Technical Facilitation of Copying for Personal Use
(Cable Company)
– Small-Scale Distribution Subject to DRM (iTunes)
– Limited Sampling (Zune)
• Closed Discussion By Stating That He Did Not Agree
That Copying A CD For Personal Use Was Legal
Hadrian R.
Katz
Arnold &
Porter LLP

Michael Geist
E-commerce
Law
University Of
Ottawa
• Movie Camcording In Canada 3% of Movies (Not 50%)
• Music Industry Claims 28% Of Canadians Purchase
Counterfeit Products. Facts Show;
– 12% found out after
– Clothing, watches, sunglasses and handbags most
common items purchased
– Few people in Canada support counterfeiting
• Digital Music Sales In Canada grew faster last year
than in US or Europe
• Blame Canada Syndrome As “Pirates” Is Tiresome For
Canadians And Not Based On Fact.
http://www.michaelgeist.ca/content/blogcategory/71/135/

Ronen Mizrahi,
President &
CEO
• IPTV; managed service over a closed provider network
which enables Telcos to compete with cable-delivered
video or Cablecos to offer IP based Video On Demand
• Broadband / Internet TV; both IPTV and Internet TV
use IP, but Internet TV involves video transmission over
the public Internet as opposed to closed Telco networks

Ronen Mizrahi,
President &
CEO
• The Trend:
– Proliferation of connected devices
– Interoperability standard war
• The new rules of the game:
– TV is a member in an ecosystem of devices
– Content is no longer just for PCs and TVs
– Linear/Live TV will become niche
– Move content between Devices
• Products and Services:
– Devices need to connect to one another
– Devices need to be Internet friendly
– PC will mediate in the interim

Ronen Mizrahi,
President &
CEO
• Users are in control
– Proliferation of niche content
– Endless choice
– Endless choice is creating unlimited demand
– User is the programmer
– DRM should not restrict legitimate scenarios
www.galacticast.com www.podtech.net www.twit.tv www.tikibartv.com

Ronen Mizrahi,
President &
CEO
Will TV Industry Lose Relationship With Community?
Will Community Filled The Gap By Ripping and File Transfer?

http://mediaholic.tv/

Bill Gates
Chairman,
Microsoft
Corp.
www.microsoft.com/ces/

Dad - UTstarcom
Pocket PC – Cellphone
DRM- playsforsure
Daughter – iPOD
DRM FairPlay
Mom – Zune
DRM 3-Day-or-3-Play
Son – SONY PSP
DRM SONY
3 Windows PC’s
DRM Windows Media
Center + WM Player
Lack Of Interoperability Between DRM Schemes Is Rapidly
Becoming An IPTV Issue
2 Mac Book Pros
DRM - Unknown
SET-TOP MSO
PVR
DRM CLOSED
Networked DVD
UPnP-enabled

• Open Media and Software
– Musicians recognize disconnect from community
www.wired.com/wired/archive/14.09/nettwerk.html

– Musicians recognize disconnect from community
– Musician understand Social Networking changing business
– Musicians understand things are evolving to free
Barenaked Ladies Source: BBC

– Open Source both software and media
www.elephantsdream.orgwww.blender.org

– Linux No Longer Your “Grandparents” OS
• Easy to install
– Co-exists happily on modern Window’s PC’s
– Automatically partitions Windows during install creating dual boot
– If proper distribution selected will not damage Windows OS/Software or
data automatic during install to Windows computer
www.ubuntu.org www.knoppix.org fedoraproject.org www.opensuse.org

• Free Linux distributions now come complete with quality open
source software.
The GIMP openOffice Firefox
Audacity Videoediting VLC
Blender
Inkscape
Over 1000 programs are packaged with a modern Linux Distribution

• Everything Evolves To Free
Google Docs & Spreadsheets
Free Online Business And Graphic Production Software
Free Online Distribution Services

Google Docs & Spreadsheets
Free Online Business And Graphic Production Software
Free Online Distribution Services
• Everything Evolves To Free
http://www.wired.com/wired/archive/14.10/microsoft.html

• IPTV’s Best Kept Secret
• Open Source Project TV Set-top Box
– Development Worldwide By Volunteers
– Not Constrained By US Legal FUD
• FUD - Fear, uncertainty and doubt
– Five Years In Development
– Fully Featured
– Works Across Linux, Apple and Windows computers
– Uses Off The Shelf Parts (Tuners, PC’s, Networks)
– Employs Open Standards
– Uses common media types
– Free Electronic Programming Guide

TapewormKnoppmyth

Frontend and Backend Can Operate In Single Device

Prebuilt
tvease.net
Open Cable
Satellite Card
HDHomerun
Network TunerATSC Card
xBox
Build Your
Own
TV Tuner Card

• MythBrowser - Browser front-end for MythTV
• MythDVD - DVD playback/recording front-end
• MythGallery - Slideshow gallery application for MythTV
• MythGame - Game emulator front-end for ROM games
• MythMusic - Music playback/recording front-end
• MythNews - RSS news feeder front-end
• MythPhone -SIP videophone front-end
• MythVideo - Video playback for non-MythTV content
• MythWeather - Weather forecast module
• MythWeb - Web browser back-end for MythTV
http://www.tomshardware.com/2006/09/15/mythtv/index.html

PVR
Functionality
Program
Finder
PVR Playback
and Deletion
WEB Interface
for Recording
Editing of
Content
Commercial
Deletion
Program
Information
Electronic
Program Guide
Rip, categorize, play, visualize MP3, Ogg, FLAC,
and CD Audio files and create playlists
A DVD player-ripper module. Makes backups and
transcodes down to smaller file sizes
MythTV Burn burns TV shows to DVD-R with
animated menu, chapter points and sound tracks
Dual Tuner
(PIP)

MYTH
Weather
RSS
Newsfeeds
A generic video player module, with
automatic metadata lookups
A game emulator frontend. (MAME, NES, SNES,
generic PC games)

Image Gallery (USB INPUT) Internet Browser (Firefox) MythPhone (SIP/VOIP)

MythControl (Winphone) MythRecipe MythCalendar

Customizable Themes And Interface Design

A generic video player module, with
automatic metadata lookups
A game emulator frontend. (MAME, NES, SNES,
generic PC games)
MYTH
Weather
RSS
Newsfeeds
Image Gallery
(USB INPUT)
Internet Browser
(Firefox)
MythPhone
(SIP/VOIP)
MythControl
(Winphone)
MythRecipe MythCalendar Customizable Themes/Interfaces

MythTV Is As Featurefull As Any Commercial IPTV Product

• IPTV is much more than television
– its a convergence of all media in the home
• We have reached the tipping point with IP distribution
• IP distribution is moving
– content from limited to open
– consumer from passive to involved
• Social Media and its culture is the realm in which consumer
involvement will occur
• DRM and lack of standards is an emerging industry issue
for consumers
– business culture clash with consumers

• Everything is moving towards free
– consumer culture clash with business
• Both content and software programs are evolving towards
involved consumers and freer distribution as a result of the
networked culture

Thank You

SMPTE Toronto Presentation - IPTV and Social Media On The TV Industry

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