The document presents a framework called the 4Ms for assessing early-stage startups, with the Ms standing for Market, Model, Management, and Momentum. It evaluates startups based on whether they have a big market opportunity and specific customer needs, a disruptive and profitable business model, the best team to execute the vision and grow quickly, and an ability to scale rapidly through favorable trends, differentiated products and efficient growth channels.

1. 4Ms: A Framework to
Assess Early-Stage Startups
Market = Big Market Opportunity
Model = Disruptive & Virtuous Model
Management = Best Team to Execute
Momentum = Ability to Grow Very Fast
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1 Specific people with real needs
3 Large & attractive market
2 Clear competitive positioning
4 Favorable trends & timing
1 Valuable & Differentiated Product
3 Profitable Monetization
2 Efficient Go-to-Market / Growth channels
4 Scalability / Defensibility
1 Smart, skilled & cohesive team
3 Ready to go big whatever it takes
2 Strong ability to deliver & learn quickly
4 Unique insights, vision & project-fit
1 Cracked something / Traction
3 Capital-efficient growth model
2 Ambitious but credible growth plan
4 Clear strategy to scale & win
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