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Payments industry watches for
inflections in mobile, credit
Bloomberg Intelligence
Alison Williams, Senior Analyst
Apple Pay’s potential success may be a key development in
mobile payments’ long-awaited and debated prospects, given
Apple’s history as a game-changer, its network advantages and
help from networks’ push for chip technology adoption.
The spinoff of PayPal, also much anticipated, may have competitive
implications. For card issuers, historically low credit metrics and a
pickup in loan growth indicate a potential inflection point, though
further U.S. employment gains may limit cost increases.
Impact: Mobile payments will likely be less meaningful to Apple
than PayPal, the payments business being spun off by EBay.
Leading networks Visa, MasterCard, American Express and
Discover, as well as top card issuers are also affected by industry
trends
PayPal spinoff, Apple Pay are key in payments as
mobile develops
Apple Pay has the potential to accelerate growth in the emerging
mobile-payments market. Apple’s culture of filling a need
customers didn’t know they had offers promise to spur mobile-
payments adoption, while an Apple failure may make the
strongest case yet against the opportunity.
Adoption of EMV card chip technology may aid mobile
penetration. The spinoff of PayPal from EBay may allow it to better
capitalize on the evolving payments landscape.
Benign credit may support near-term credit card issuer profits
Low credit costs have been a card profitability driver for issuers
since the crisis. Delinquencies in 1Q15 are at their lowest level
since the Federal Reserve tracking began in 1Q91. Employment is a
key driver, and further improvement should help contain costs.
Modest industry growth in recent years should also limit increases,
as costs tend to follow growth with a delay. Improving loan growth
lowers credit ratios, though it adds to costs through reserve
building. Underwriting quality is key to watch.
Impact: American Express and Discover have the highest credit
card concentration among top lenders. Capital One, Citigroup
and JPMorgan have relatively higher consumer exposure among
bank peers, driven by relatively higher credit card concentration.
EMV card technology may increase 2015 costs,
improve long-term profit
Costs of implementing more-secure EMV chips may add to U.S.
card issuers’ 2015 expenses, though lower fraud costs could
support profits. U.S. credit card fraud cost the industry $7 billion
in 2014, a 50% increase since 2011, according to Aite Group
estimates, with issuers bearing most of the related expenses.
An indirect negative is lower potential payment volumes as card
fraud may deter consumer use. Propensity to use cards may
improve if fraud incidence is lowered, supporting higher volume
and related revenue.
Impact: Bank of America, Wells Fargo, JPMorgan, Citigroup, Capital
One, American Express and Discover Financial are among issuers
offering chip cards, though penetration is likely to increase across
portfolios. Increased adoption should reduce industry fraud costs.
Bloomberg Intelligence offers valuable insight and company data,
interactive charting and written analysis with government, credit
insights from a team of independent experts, giving trading and
investment professionals deep insight into where crucial industries
start today and where they may be heading next.

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Payments industry watches for inflections in mobile, credit

  • 1. Payments industry watches for inflections in mobile, credit Bloomberg Intelligence Alison Williams, Senior Analyst
  • 2. Apple Pay’s potential success may be a key development in mobile payments’ long-awaited and debated prospects, given Apple’s history as a game-changer, its network advantages and help from networks’ push for chip technology adoption. The spinoff of PayPal, also much anticipated, may have competitive implications. For card issuers, historically low credit metrics and a pickup in loan growth indicate a potential inflection point, though further U.S. employment gains may limit cost increases.
  • 3. Impact: Mobile payments will likely be less meaningful to Apple than PayPal, the payments business being spun off by EBay. Leading networks Visa, MasterCard, American Express and Discover, as well as top card issuers are also affected by industry trends
  • 4. PayPal spinoff, Apple Pay are key in payments as mobile develops
  • 5. Apple Pay has the potential to accelerate growth in the emerging mobile-payments market. Apple’s culture of filling a need customers didn’t know they had offers promise to spur mobile- payments adoption, while an Apple failure may make the strongest case yet against the opportunity. Adoption of EMV card chip technology may aid mobile penetration. The spinoff of PayPal from EBay may allow it to better capitalize on the evolving payments landscape.
  • 6. Benign credit may support near-term credit card issuer profits
  • 7. Low credit costs have been a card profitability driver for issuers since the crisis. Delinquencies in 1Q15 are at their lowest level since the Federal Reserve tracking began in 1Q91. Employment is a key driver, and further improvement should help contain costs. Modest industry growth in recent years should also limit increases, as costs tend to follow growth with a delay. Improving loan growth lowers credit ratios, though it adds to costs through reserve building. Underwriting quality is key to watch.
  • 8. Impact: American Express and Discover have the highest credit card concentration among top lenders. Capital One, Citigroup and JPMorgan have relatively higher consumer exposure among bank peers, driven by relatively higher credit card concentration.
  • 9. EMV card technology may increase 2015 costs, improve long-term profit
  • 10. Costs of implementing more-secure EMV chips may add to U.S. card issuers’ 2015 expenses, though lower fraud costs could support profits. U.S. credit card fraud cost the industry $7 billion in 2014, a 50% increase since 2011, according to Aite Group estimates, with issuers bearing most of the related expenses. An indirect negative is lower potential payment volumes as card fraud may deter consumer use. Propensity to use cards may improve if fraud incidence is lowered, supporting higher volume and related revenue.
  • 11. Impact: Bank of America, Wells Fargo, JPMorgan, Citigroup, Capital One, American Express and Discover Financial are among issuers offering chip cards, though penetration is likely to increase across portfolios. Increased adoption should reduce industry fraud costs.
  • 12. Bloomberg Intelligence offers valuable insight and company data, interactive charting and written analysis with government, credit insights from a team of independent experts, giving trading and investment professionals deep insight into where crucial industries start today and where they may be heading next.