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Mobile Recruiting Best Practices

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Workology
Workology

This is the slides from my keynote speech on Mobile Recruiting best practices where we discuss different case studies of how to use mobile with social media, sourcing, site and supporting efforts to hire the best employees for your company.

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Slides: b4j.co/mobile-recruiting-bp
HRCI & SHRM APPROVED WEBINAR ! ! ! ! ! ! ! Program numbers sent to you via email upon program completion. ! 3
Jessica Miller-Merrell @jmillermerrell! OUR SPEAKER 4#BLOGGING4JOBS
WHERE TO BEGIN #BLOGGING4JOBS Smart mobile starts with understanding your target candidate.
JOB SEEKER’S MARKET #BLOGGING4JOBS 2015 WAS AMERICA’S BEST YEAR FOR JOB GROWTH SINCE 1999
•  71% of adults in the U.S. now have a web-enabled smartphone. ! •  45% of 13-24 year olds are spending 4+ hours on their smartphone device.! •  90% of job seekers use their mobile device to search for jobs. ! MOBILE FACTS #BLOGGING4JOBS
•  Access ! •  Flexibility ! •  Experience ! •  Now ! THE CASE FOR MOBILE #BLOGGING4JOBS
TODAY’S AGENDA #BLOGGING4JOBS
HR ADOPTION CURVE #BLOGGING4JOBS
MOBILE RECRUITING TYPES #BLOGGING4JOBS
SOCIAL #BLOGGING4JOBS
#BLOGGING4JOBS TYPES OF SOCIAL MEDIA
SOCIAL #BLOGGING4JOBS
SOCIAL #BLOGGING4JOBS
#BLOGGING4JOBS SOCIAL Periscope Campaign! •  #followthesun! •  230 new followers! •  5,078 views! •  164 minutes! •  Tweets, video, case study & blogs !
SOCIAL #BLOGGING4JOBS
POLL QUESTION #1 ARE YOU CURRENTLY USING MOBILE SOURCING EFFORTS? •  YES •  NO •  PLANNING TO IN 2016 #BLOGGING4JOBS
SOURCING #BLOGGING4JOBS •  To be continued…!
MOBILE - SITE #BLOGGING4JOBS • Career Site! • App ! • Mobile Apply ! • Mobile !
MOBILE - SITE #BLOGGING4JOBS
POLL QUESTION #2 MY COMPANY’S APPLICATION PROCESS TAKES HOW LONG? •  LESS THAN 15 MIN. •  15-30 MIN. •  30-45 MIN. #BLOGGING4JOBS •  45 MIN+ •  I HAVE NO IDEA
MOBILE – APPLY #BLOGGING4JOBS Source: Appcast.io Mobile Report May 2015 !
DECREASING APPLY TIME #BLOGGING4JOBS Source: Appcast.io Mobile Report May 2015 ! •  Move testing to later in hiring process! •  Use social profile integrations ! •  Cookie and data capture ! •  Test 1st with limited personal information ! •  Use a talent network!
MOBILE – APPS #BLOGGING4JOBS
#BLOGGING4JOBS SUPPORTING MOBILE 26 •  Mobile media ! •  SMS ! •  Message campaigns ! •  Push notifications ! •  Mobile ads/targeting !
SUPPORTING #BLOGGING4JOBS
#BLOGGING4JOBS FINAL THOUGHTS 28 •  Ask your recent hires! •  Prioritize your strategy ! •  “Pilot” a program !
??? QUESTIONS 29
Jessica Miller-Merrell @jmillermerrell! SOURCES Mobile Myths & Statistics! b4j.co/mobile-myths! Mobile Recruiting Podcast ! b4j.co/mobile-recruiting! ! SPEAKER LinkedIn: b4j.co/jmillermerrell! Mobile Click Through Apply Rate Report b4j.co/mobile-click-through! 30 Mobile Presentation Slides ! b4j.co/mobile-recruiting-bp! !
HRCI & SHRM APPROVED WEBINAR ! ! ! ! ! ! ! Certificates sent to you via email upon program completion. ! 31

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