2. Online
Marketing
Online marketing, is the promotion
of brands to connect with potential
customers using the internet and
other forms of digital
communication.
3. Online marketing is the process of selling products or
goods through online channels like social media, ads, e-
mail.
Online marketing are generally focus on content.
It is cost effective.
ONLINE MARKETING
Offline marketing is the process of selling products or
goods through offline channels like print ads,
telemarketing etc
Offline marketing are generally focus on product.
It is cost effective.
OFFLINE MARKETING
4. Types of digital
marketing
The process of making
your site better for search
engines.
SEARCH ENGINE
OPTIMIZATION
Marketing strategy used to
attract, engage, and retain
an audience by creating
and sharing relevant
articles, videos, podcasts,
and other media.
CONTENT
MARKETING
The use of social media
and social networks to
market a company's
products and services
SOCIAL MEDIA
MARKETING
5. Affiliate marketing
Affiliate marketing lets
someone make money by
promoting another person's
business. You could be either
the promoter or the business
who works with the
promoter, but the process is
the same in either case.