The document discusses how to set SMART goals using a specific framework. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. The framework helps set clear, actionable goals that have a higher chance of being achieved. Examples are provided of vague goals transformed into SMART goals, such as transforming "Get better at email marketing" to "Improve our company's click-through rate by 10% by August 31st." Regularly reviewing and updating goals using this SMART framework can help drive better performance.