Berlitz offers three franchise programs: traditional language centers, kids and teens centers, and an after-school program. The traditional centers focus on adult learning and corporate training, while the kids programs offer language instruction for children. Franchisees receive support from Berlitz in marketing, operations, and instruction quality assurance. Over 137 years of experience in language education and a global brand recognition help franchisees succeed with the Berlitz method and programs.

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BERLITZ
Franchising
The #1 franchise worldwide in language, communication,
intercultural and business trainings
Over 137 years of experience
Join the success of the Berlitz family of franchisees

2. © 2015 Berlitz CorporationPage 2
ABOUT BERLITZ – HISTORY
Berlitz is the world’s premier provider of language training and
intercultural services, with a footprint in more than 70 countries.
Based on providing an immersive experience with native teachers and
focusing on oral communication, the Berlitz Method® is capable of
accelerating learning and building the key foundation for effective
communication – learners’ self-confidence. Berlitz Method® was
introduced in 1878 and it changed the way language was taught.
Berlitz started franchising in 1889.
Berlitz was also the first to offer multiple platform delivery (face-to-
face, virtual, online, mobile, study abroad) of its programs, with options
to learn at work, at home or on the road. This is a huge benefit to
people leading busy work and personal lives.
Berlitz offers trainings in all living languages, as well as
communication, intercultural and business solutions. Our programs are
custom-designed to fit the specific needs of our clients, should they be
large or small corporations, individuals, young students or children.
Franchising

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FRANCHISE PROGRAMS
Franchising
BERLITZ OFFERS THREE FRANCHISE PROGRAMS:
Traditional Berlitz Language Centers (US and International): These center-based model benefits
from Berlitz’s Global Account Agreements which include many leading organizations around the world,
such as SAP, Google, Procter & Gamble and many others. This model focuses on adult learning and
corporate training for language, communication, intercultural and business competencies. It offers over
340 custom programs by industry or functional departments. Desired locations are within business
districts and affluent areas.
Berlitz Kids and Teens Language Centers (US and International): This center-based model offers
language instruction to Kids and Teens in a safe and vibrant setting. It includes co-branded learning
material with National Geographic and attractive merchandising, such as backpacks and puppets.
Great for suburbs!
Berlitz Kids After-School Program (US only): This home-based model works with schools within
designated District School Board(s) and private schools. The territory is defined by school district. It
offers after school language instructions to kids from in Public K-5, charter and private schools. This
is a great way for an entrepreneur to start a business (part-time) with low investment and association
with the world’s leading brand in the field.

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FRANCHISE PROGRAMS
TRADITIONAL LANGUAGE CENTER: +430 UNITS
New center/new territory franchise fee
- 40,000 USD
New Territiory to Existing Franchisee
- 30,000 USD
Additional center within designated territory
- 7,500 USD
Expected total investment on new Berlitz Language Center
- 164,000 to 310,000 USD
Minimum royalties
- $1,000 to $3000 per month or 7.5% of gross sales,
whichever is higher
Net Worth: $500,000 to $1,000,000 USD
Liquidity: $200,000 to $400,000 USD
Average time to launch a language center
- 3 to 6 months
Miscellaneous:
- Owner-operated or employee-managed
- Structure available: Area Developers, Master Franchisee,
- Multi-units, Single Units
Franchising
Core Benefits of this Traditional LC program:
- +40 languages and +340 industry-specific language
programs
- Diversified portfolio including intercultural training,
communication and business competencies, and
online offering
- Established global account agreements with top
corporations (Google, Bayer, P&G, US Government,
etc.)

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FRANCHISE PROGRAMS
KIDS &TEENS CENTER (NEW)
New center/new territory franchise fee
- 40,000 USD
New Territiory to Existing Franchisee
- 30,000 USD
Additional center within designated territory
- 7,500 USD
Expected total investment on new Berlitz Language Center
- 164,000 to 307,000 USD
Minimum royalties
- $1,000/month or 7.5% of gross sales, whichever is higher
Net Worth: $500,000 to $1,000,000 USD
Liquidity: $200,000 to $400,000 USD
Average time to launch a language center
- 3 to 6 months
Miscellaneous:
- Owner-operated or employee-managed
- Structure available: Area Developers, Multi-units, Single Units
Franchising
Core Benefits of this Kids & Teens LC program:
- Intercultural and soft-skills programs aligned with
children’s developmental stages
- Partnership with National Geographic
- Summer camps for year-round profitability
- Storefront = high visibility areas, well-known brand

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FRANCHISE PROGRAMS
AFTER-SCHOOL PROGRAM (NEW)
New territory franchise fee
- 24,500 USD Single-Unit, or
- 47,000 USD Multi-Unit Fast-Track Program Franchise
Expected total investment for Berlitz Kids ASP
- 33,200 USD to 69,100 USD
National Branding Fund
- 2% of gross sales
Minimum royalties
- 300 USD* or 8% of gross sales, whichever is higher
- No minimum royalty in July, August and September
Average time to launch an ASP program
- 2 months
Net Worth: $150,000 USD
Liquidity: $40,000 USD
Miscellaneous:
- Owner-operated (part-time), owner not required to teach
- Structure available: Area Developer, Multi-units, Single Units
Franchising
Core Benefits of this ASP program:
- Offers: Mandarin, French, Spanish and English
- Home-based business opportunity
- Instruction delivered in children’s own schools
- Market: Kindergarten to Grade 5 (low competition)

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FRANCHISEE BACKGROUND, ROLES & OPERATIONS
DESIRED BACKGROUND
For Traditional Berlitz Language Centers: B2B business management, marketing, service-based operations,
education management and business development experience is an asset.
For Kids and Teens Language Centers: Kids-related business management, education management, marketing and
community-based business experience is an asset
For Kids After-School Program: Community oriented, kids-related experience, parent-teacher association (PTA)
involvement, teaching, education management, kids-related business operations and marketing is an asset.
ROLES & OPERATIONS
LANGUAGE CENTERS
For both center-based models, many of our franchisees have Center Directors running the business. So, a franchise
owner may decide to run the day-to-day or let our Berlitz support team train and support the Center Director, while the
business owner can run on a supervisory role. When running the center, owner concentrates on instructor scheduling,
quality control, business development and general administration tasks. Owners may or may not teach themselves.
Minimum of employees: 8 plus Manager or owner (may qualify for Investors Immigration Visa)
KIDS AFTER-SCHOOL PROGRAM (ASP)
For the home-based model, main role of the franchisee is focused on building relationships with schools, prospection of
new schools, instructor recruitment and retention, supervision of quality of instruction and administration tasks. Owner
may or may not teach. Minimum of employees: 3 instructors + owner/supervisor
Franchising

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FRANCHISEE MARKETING & SUPPORT
MARKETING & SALES STRATEGIES
LANGUAGE CENTERS / AFTER-SCHOOL PROGRAM (ASP)
- Community networking involvement
- Berlitz Global Marketing department ensuring brand standards and development of marketing material
- Customer Service – everyone represents the brand
- Quality of instruction speaks for itself – customer referral
- Participate in small community and schools (ASP, Kids and Teens)
- Sponsorship of school events (ASP, Kids and Teens)
- B2B prospection (Traditional Language Centers only)
- Global Corporate Accounts relationship building (Traditional Language Centers only)
SUPPORT
LANGUAGE CENTERS
Franchise Manager of Instruction, FMI: Will provide ongoing training and support on quality of instruction, pedagogical
guidance and quality assurance and best-business practices for instruction. Franchise Operations Manager, FOM: Will
provide on-going coaching on marketing, operations, scheduling, business development and product knowledge
KIDS AFTER-SCHOOL PROGRAM (ASP)
Franchise Operations Management will provide ongoing support on instructor recruitment, school prospection,
marketing, software support and others.
Franchising

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THANK YOU
More Information:
www.berlitz.com/franchise
Franchising