The document contains 5 tips on how to fall with grace from Barbara Maim, the co-founder and CEO of EPFL ED. The tips are: 1) gear up, 2) prepare the ground, 3) brace yourself, 4) get back up, and 5) start again. The document also mentions that failures are the cost of life and times to test, pivot and iterate. It indicates that Barbara Maim is based in Bangalore, India and that in June 2011 she launched a white label messaging mobile app called "Your Community Your App" which allows every community to have its own mobile app.