Did you know that 93% of marketers are using social media for for their company? Odds are, you're using it too. But are you using it the right way? Sure, you've got a Facebook, Twitter and LinkedIn, but what content are you publishing? Learn how to make social media work for you, not the other way around.

1. Making social media work
for your brand
Created by
Bailey Koharchick

2. Be on
your toes.
● Timing.
● Use cultural
references.
● 3 C’S (clear,
concise, concrete).
Created by
Bailey Koharchick

3. Just go
with it.
● Be relatable.
● Be funny.
● Be engaging.
Created by
Bailey Koharchick

4. Prove your
worth.
● Measure.
● Your.
● Efforts.
Created by
Bailey Koharchick

5. Know the
trends
● Be aware of brand
highs and lows.
● Do some
research.
● Compare it to
industry
standards.
Created by
Bailey Koharchick

6. Quality, not
quantity.
● Fanbase.
● Content.
● Interactions.
Created by
Bailey Koharchick

7. Check yo’self
before...
● Don’t mix
accounts.
● Check your
content.
● “Boss check” it.
Created by
Bailey Koharchick

8. Keep learning.
● Webinars.
● Newsletters.
● Other brands.
Created by
Bailey Koharchick

9. Participate in
the convo.
● Join Tweetchats.
● Follow influential
people.
● Use appropriate
tags.
Created by
Bailey Koharchick

10. Develop a
personality.
● Brainstorm session.
● Create a persona.
● Be the brand.
Created by
Bailey Koharchick

11. Be responsive.
● You’re always on.
● Get the right
resources.
● Work with your CS
team.
Created by
Bailey Koharchick

12. Be cool.
● Apologize.
● Diffuse the
situation.
● Have authority.
Created by
Bailey Koharchick

13. Make friends.
● Call on them.
● Reciprocate.
● Participate.
Created by
Bailey Koharchick

14. Be a human.
● Not a robot.
● Build relationships.
● Be friendly.
Created by
Bailey Koharchick

15. Know the rules
● Company values.
● Competitors.
● Buzzwords.
Created by
Bailey Koharchick

16. And also...
● Be gracious.
● Give credit.
● Use images.
Created by
Bailey Koharchick

17. Resources
People to follow
● @ScottAbel
● #SMgirlfriends
● @DabneyPorte
● @MariSmith
● @JAltucher
Tools to use
● Hootsuite
● SproutSocial
● Twitter
Analytics
● Google
Analytics
Brands to learn
from
● BrightTalk
● HubSpot
● Mashable
● TechCrunch
Created by
Bailey Koharchick