A month after the Apple Watch official release, it is time to get a first insight of the key figures and the first impressions of the latest findings after getting really familiar with the product. Discover our first returns on the Logic-immo.com case that partnered with Backelite to create their Apple Watch application as well as our internal experts’ opinions! Have a good reading!

1. 7 rue de Bucarest 75008 Paris - +33 1 73 00 28 00 - backelite.com
The Apple Watch, a
game changing device
for the smartwatch
market
MAY 2015
& Use case Logic-immo.com

2. Figures GFK / Strategy analytics
A pivotal year
for wearables
Global sales
2014 VS 2015
20152014
13,5
Millions
4
MillionsSMARTWATCH
HEALTH & FITNESS
TRACKER
26,1
Millions
25,1
Millions

3. Another
Android / iOS face
off
David against Goliath ?
Figures Forbes / Slide Intelligence
total sales
to date
Apple Watch
2,3M
sales
Including pre orders
sales1M
À fin 2014
1M
Between
and
Android Wear
1,5M
in
24H

4. Consistant sales
records for Apple’s
products launch
And even more
exceptional for the App
watch
270 000
300 000
2,3 M *
Figures Slice intelligence / Apple - * Including pre orderd
The Apple Watch broke all sales records perpetuating the
tradition on Apple’s product launches. It has benefited from
a more favorable context than its previous products, the
iPhone and the iPad, taking position on an already existing
market (the first smartwatch was launched in 2013).
2007 2010 2015

5. Between 55 and 60% of watches sold
Apple Watch Sport
Figures Slice intelligence / Apple
A watch named
desire
First sales analyses
38possible
combinations
-38mm
-
-42mm
-
N°1=
Which became the most sold smartwatch
in the world in 24h
70%
30%
A larger part of customers
going for the big screen

6. The Apple Watch,
a clearly strong
product
The « must have »
completed by the
small details which
make the difference
The watch’s battery is lasting longer than
expected and the device also saves the
iPhone ‘s, which is beeing less requested
Great integration of SIRI (timer,
geolocalized reminders, calls or
text messages)
The « Glances » feature, overview
of pre selected apps is very
successful
More than 3500 applications already
available, with very good
integration(Runtastic, Shazam,
Citymapper, Voyages-SNCF…)
The use of Handoff to maintain a
multi-screen activity, or to follow
notifications
The advanced music control on
iPhone (iTunes but also Spotify,
Rdio or 8tracks)
THE BONUS
THE ESSENTIALS
The user has the ability to trigger
the iPhone’s camera using the
watch
The « Ping your phone» feature
allows you to localize your iPhone
left nearby
Analyze and monitor your heart
rate and share with your peers
After tests, the watch seems to
resist to water (Be careful however
not to overuse since an oxidized
watch isn’t guaranteed !)

7. The endless
iOS VS Android
battle
Android watches also
have reasons to shine
More elaborate notifications settings
Ability to use the WIFI to connect the
watch to the phone
Some rumors have been insinuating for some time that Android smartwatches will
soon be compatible with Apple smartphones. A strategy which would allow the
manufacturers to push their products on iPhone users by putting them directly in
competition with Apple Watch. We’ll see what happens in the near future!
A diversity of product
(brand, shape, price)
Apps are less dependent of the
smartphone (GPS, music…)
We are still facing a strong rivalry between SIRI Apple and Google Now (also available on
iOS) Google offers a higher level of information during a search, but SIRI still holds the
pole position (best integration of voice option, one-touch activation, a faster response
time as well as an better integration on third party applications for the moment)

8. Logic-immo.com
on Apple Watch
Via the Logic-immo.com application, the property portal is now
positonned as the first french real estate company available on
the Apple Watch
Quick and intuitive actions, answering a real need in a context of mobility
Trendsetter
Consult new properties in
a more accessible way,
directly on your wrist
From a glance, stay up to
date of the latest
porterties matching your
criterias
Recover your saved
properties
Add new favorites Contact and localize
an agency
Made by

9. « With its user friendly orientation, the logic-immo.com Apple Watch extension ensures the
simplest user experience: a user looking for a property will be able to consult the last ads and
directly send an email to the agency in charge using his Apple Watch, and much more! »
Sophie Cassam Chenaï,
Directrice Marketing & Digital chez Logic-Immo.com.
Logic-immo.com
In the media
The application made
a remarkable entrance
The
media
quotes
us # TECH24
Made by

10. Logic-immo.com
1 DEV
1 DESIGNER
A
PINCH
OF UX
2 WEEKS
+
+
+
+
Logic-immo.com
on Apple Watch
Made by
The recipe for success

11. With the Apple Watch, we are facing
the same challenges seen during the
transition from the web to the mobile,
but in a more emphasized way: it is
necessary to go straight to the point.
The noticeable difference is that on
mobile the user is able to perform
various actions, almost as many as on
a desktop. With a watch, the user isn’t
in an immersive experience because
the watch experience has a very short
time of use (6 to 10 seconds).
The more transparent a service is, the
more useful it will be!
More than ever on mobile, the key is
to seize the context. Which contents
to send? To whom ? And especially
when ? The customer and behavioural
knowledge turns out even more
essential.
Edouard, UX Consultant
@jcktt
Our expert
opinions
We notice that the complexity in
designing for a smartwatch is to focus
around the user journey. Without an
ultra-thin knowledge of the user needs it
is not possible to offer a relevant service.
Yet, an service that is not relevant on a
day to day basis will not last a week,
when the attraction around the “new
toy” fades out.
The definition of the notifications and
their dosage must be surgical. A device
which vibrates too often can soon
become unpleasant and incite to
deactivate applications. Be careful thus
not to be too intrusive.

12. Marie-Amélie, Creative Director
Our expert
opinions

13. Jérome, iOS Expert
@leverdeterre
Our expert
opinions

14. Julien, Android expert
@JulienArzul
Our expert
opinions

15. Our expert
opinions
Vincent, CEO
The successful launch of the Apple
Watch signs the real start of the
wearables’ market. Despite the
raised doubts during its
announcement, the fact is, once
again, that Apple « does » the
market.
Each device is specific and brings a
new type of consumption. It is still
too soon to draw conclusions on the
impact of connected watches on
digital services.
We can however make an analogy
between the arrival of smartwatches
and the smartphones 10 years ago.
If the smartphone was the screen
always within reach, the watch is the
screen always visible. It becomes the
first digital contact point for a brand.
This brings more proximity and
opportunities for the brands, but also
more requirements, the risk of
intrusion becoming stronger.
A reduced space and a restricted
environment. Smartphones screen is 5 - 10
times smaller than a PC screen; the watch is
5 - 10 times smaller than a smartphone. It is
thus the heart of the customer promise that
must be carried on the watch.
More closeness, more reactivity, less space,
same technologies : we find the same
challenges for the brands and the agencies
than during the appearance of the
smartphone, in an more extreme way.
Now, more than ever, a user centric
approach must be chosen to conceive a
watch application, if one wants to become
part of the few elected who will stay on the
screen of the final client.
The coupling with the smartphone will not be
only technically challenging, there will be a
dual use, watch-smartphone, of the
applications. Looking at it this way, it is a
major change of our digital consumption.

16. Backelite
and you
Which services ? Which client’s experience ? Which business model
for display actors ? Which business impacts for the big brands ?
Which future evolutions of SDK manufacturers ?
Everything is yet to be build on this new screen ; Our marketing
experts, UX and technics are motivated to help you become
pioneers on this new screen
contact@backelite.comdavid.samson@backelite.com
Chief Business Development Officer
Find us on:
www.backelite.com