Backelite is a digital transformation company and subsidiary of Capgemini that helps clients define and create unforgettable digital experiences across all screens. It has over 100 employees including 10 designers, 30 consultants, and 40 developers. Notable capabilities include digital strategy, UX design, development, testing, and technical expertise across platforms. Backelite takes a multi-disciplinary approach to understand user needs and brand objectives to deliver the optimal experience. It has worked with major brands across industries to build engaging digital solutions that are easily adaptable to new technologies and customer channels.

1. TITRE DE LA
PRÉSENTATION
7 rue de Bucarest 75008 Paris - +33 1 73 00 28 00 – caroline.micon@backelite.com - backelite.com
01 JANVIER 2014

2. 100+ employees
10 designers
30 marketing & technical consultants
40 developers and architects
100+ references
40+ million application downloads
15+trophies and rewards
Backelite helps its clients over the long term
for the definition and the creation of an unforgettable
digital experience on all screeens

3. CAPGEMINI GROUP/ PROSODIE / BACKELITE
A REFERENCE IN DIGITAL TRANSFORMATION
Backelite, 100% Prosodie
subsidiary, Capgemini group
A complete range of IT and mobile
services
Digital transformation
Large scale projects
Customer satisfaction
Back-office
Front-office
Payment transactions
Multi channel customer relations
Hosting
Web & mobile UX
New screens strategy

4. DIGITAL REVOLUTION
New devices
Cross-channel experience
Demultiplication of contact points between the brands and the users, with
the rise of social networks

5. UX VISION
A process that considers multiple
parameters
Master digital technologies and think the associated user experience
is essential to answer the needs of this cross-canal customer
A key issue in the digital world
PROJECT
CONTEXT
BRAND
OBJECTIVES
USERS
EXPECTATIONS

6. A MULTI-EXPERTISE APPROACH
Brand identity
Ergonomics
UI design
Interaction design
Technical consulting
Development
Performance
Testing unit
Strategy
& Marketing
Ergonomics
& Design
Technology
& Innovation
Monitoring & benchmark
Marketing strategy
Contents organization
Use cases

7. DESIGN
STUDIO
EXPERIMENTATION
IN MINUTE DETAIL
CO-WORKING BETWEEN
DESIGNERS, DEVELOPERS
& CONSULTANTS
MORE THAN 200 INTERFACES
CREATED200+

8. TECHNICAL
EXPERTISE
CAPACITY
TO INDUSTRIALIZE
TESTING UNIT
ADAPTIVE WEB DESIGN
DEVELOPMENT
FRAMEWORK
DEVELOPERS AND TECHNICAL
CONSULTANTS
(PARIS AND MONTPELLIER, FRANCE)
40
FUTURE DEVICES EXPERTISE AND TECHNICAL
INNOVATION SINCE BACKELITE’S CREATION
MULTI-SCREEN FUTURES DEVICES EXPERTISE
100+
REFERENCES

9. PROJECT
MANAGEMENT
TECHNICAL AND FUNCTIONAL
CONSULTANTS20
BUSINESS EXPERTISE
BANKING/INSURANCE TRANSPORT ECOMMERCE INDUSTRY BTOB
V CYCLE AGILE

10. SPECIFIC METHODOLOGY BUILT FOR YOUR NEEDS
1
RESEARCH &
SCOPE DEFINITION
Needs collecting
Benchmarking
Objectives definition
Contents organisation
2
CONCEPTION
Design workshop
Functional design
Ergonomics design
POC
3
DEVELOPMENT
Development
Testing
4
FOLLOW-UP
& EVOLUTIONS
KPI monitoring
New needs identification

11. CUSTOMERS’ LONG TERM SUPPORT
Consulting
Monitoring & benchmark
Strategy
Scope definition
Monthly new screens
« Panorama »
Backelite at home
Backelite consultants
in your offices
Management involvement
Backelite’s experts support
Performance
Performance plan in order to
maximize your digital ROI
Qualitative and
quantitative objectives (KPIs)
Performance leverage actions
definition
Methodology and follow-up
tools definition

12. SOME OF OUR BEST SUCCESSES

13. BACKELITE SERVICES IN EVERYDAY LIFE
4 millions daily users – 40 million downloads
07:00 am 11:00 am 04:40 pm 8:30 pm 10:00 pm
Ckeck weather and
your train timetable
Bank
transfer
Book a room Shopping Dating

14. 1 million monthly unique visitors on mobile devices

15. BACKELITE 015
L’agence Nouvelle Définition
Innovative digital bank branch

16. BtoB iPad application

17. The best of fashion adapted on all screen types

18. France’s favorite retail brand’s m-commerce website

19. The first technical gaz encyclopedia for studients,
researchers and scientists on a tablet !

20. 80000 movies, 1 900 theater rooms and 300 000 stars
in your Windows Phone

21. CONTACT US
David SAMSON
Business Development Director
david.samson@backelite.com
Mob +33 6 26 10 86 52
Tel +33 1 73 00 28 52
Fax +33 1 73 76 87 20
www.backelite.com