The Latino Vote: Surprising Sentiments on Issues and Candidates is Burson Latino’s latest survey on how Latino registered voters feel about the candidates and the issues at stake in the primary elections. The survey of 1,300 registered Latino voters nationwide was conducted from Jan. 29 to Feb. 6, 2016, in collaboration with Research Now, New American Dimensions and the Center for Multicultural Science.

1. Surprising Sentiments on Issues and Candidates
A survey of 1,300 Latino registered voters nationwide, conducted in collaboration with
with Burson Latino, the U.S. Hispanic practice of Burson-Marsteller,
Research Now, New American Dimensions and the Center for Multicultural Science.
REPUBLICAN CANDIDATES
LATINO REGISTERED VOTERS INTEND TO SUPPORT
MARCO
TEDDONALD
DEMOCRATIC CANDIDATES
LATINO REGISTERED VOTERS INTEND TO SUPPORT
HILLARY
61%
BUT, LET’S NOT FORGET INDEPENDENT VOTERS.
Registered Latino independent voters lean heavily toward Democratic candidates,
while 21 percent of this segment is still undecided.
The top issues
among latino voters?
And what’s at the bottom?
EDUCATION
ABORTION
GAY MARRIAGE
LEGALIZATION OF
MARIJUANA
Latinos consistently rank economic issues as HIGHER in importance than immigration issues.
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21%
ECONOMY
30%
undecided
the latino vote in 2016:
19% 19%
TRUMP
RUBIO
CRUZ CLINTON
BERNIE
SANDERS
26%
HILLARY CLINTON 23%
UNDECIDED 21%
MARCO RUBIO 8%
BERNIE SANDERS 25%
TED CRUZ 5%
DONALD TRUMP 7%
AND WHAT DO LATINOS THINK ABOUT BORDER CONTROL AND IMMIGRATION?
IMMIGRATION POLICY
U.S.-MEXICO BORDER
WALL CONSTRUCTION
JOB CREATION
JOB SECURITY
THE ABILITY TO
RECEIVE A RAISE
Democrats Independents Republicans
Democrats
Democrats Republicans Independents
Republicans Independents
86% 73% 52%
Democrats
Independents
83%
68%
Republicans
54%
terrorism
81% 91% 77%
Climate change /
global warming
87% 85% 78%
79%
41%62%Democrats
RepublicansIndependents
to Hispanic voters
importance
Other issues of
50%
28%
23%
50%
42%
33%
SOCIAL ISSUES, SUCH AS
DEMOCRAT REPUBLICAN
86%89%
Health Insurance
Coverage for All
The Environment
social security system