3. SHORT TERM TRENDS
• Overall kids (and adults) reading more than ever
• Kids are omnivorous consumers of media
• High reading households are high technology
households
• In 2010 Kaiser Family study of Media Use by 8-18
yrolds - books the only “traditional media” that didn’t
lose ground to screen media
Source: Bowker Pubtrack: Understanding the Children’s Book
Consumer in the Digital Age, 2011
4. SHORT TERM TRENDS
• Children’s one of the fastest growing areas of iTunes
• Apple the aspirational platform amongst US teen
consumers
• Consumer data - US teens who had “read an e-book
at least once” rose from 4% to 9% in 2011
• Consumers report 7% of Juvenile and 11% of YA
books now being consumed as e-books
Source: Bowker Pubtrack: Understanding the Children’s Book
Consumer in the Digital Age, 2011
12. G A Africa – 53%
l d
o o Asia & Pacific – 74%
b p
Arab States – 97%
a t
l i The Americas –103%
o
n Europe – 120%
CIS – 143%
2011 Global Cell Stats: mobithinking.com
13. www.worldreader.org
@worldreaders
94,446+
e-books delivered to Africa
via mobile infastructure since October 2010
14. www.worldreader.org
@worldreaders
kids spend 50%
more time reading
& report 13% higher comprehension
15. The first SMS message was sent in 1992
Today the number of SMS messages
sent and received every day
exceeds the population of the planet
17. MOBILE IS DELIVERING
A FLATTENED WORLD
WITH INFINITE
POSSIBILITY AND
RADICAL NEW WAYS OF
DOING BUSINESS
18. CORE QUESTIONS
• What effect will this trend have on global
literacy?
• Will children coming of age in a Mobile
world approach content differently?
• Are you taking this “mobile effect” into
account in your long-term publishing and
marketing strategy?
22. Education is a
self-organizing system,
where learning
is an emergent
phenomenon.”
-Sugata Mitra, professor
of educational technology at
Newcastle University (UK)
http://www.ted.com/talks/sugata_mitra_the_child_driven_education.html
24. THE REMARKABLE ADVENTURE OF GRIFFIN
BLACK
14 year-old built his own replica of guitarist Mike Campbell’s iconic
guitar, and then got the Heartbreakers to play it live onstage.
Wrote an article & got own byline in the Washington Post about it.
http://www.washingtonpost.com/wp-dyn/content/article/2010/08/13/AR2010081306140.html
26. CORE QUESTIONS
• Are we prepared for the fact that our
opinions & knowledge are secondary to the
users?
• What are the implications in other areas of
our business?
• How do we re-engineer our business to be
better at advance understanding of our
users needs?
31. CORE QUESTIONS
• Where is the baseline? What is a P&L?
• Are there new ways to approach & value
the production of content?
• Are we ready for a world where the price
and definition of our product comes
exclusively from our customer?
33. STEFANA BROADBENT
SOCIAL ETHNOGRAPHER - UNIVERSITY COLLEGE,
LONDON
“The internet is
enabling intimacy..”
http://www.ted.com/talks/stefana_broadbent_how_the_internet_enables_intimacy.html
34. STEFANA BROADBENT
SOCIAL ETHNOGRAPHER - UNIVERSITY COLLEGE,
LONDON
Facebook average= 120 friends
Regular 2-way conversations = 4-6 people
80% of cell calls are to the same 4 people
80% of Skype calls are to just two people
http://www.ted.com/talks/stefana_broadbent_how_the_internet_enables_intimacy.html
35. REINFORCED BY US CONSUMER DATA
• US teens cite “parents” as the number two
influencer on book choice, right after “friends”
• 23% of US parents report “co-gaming” with their
kids 0-12
• 20% of US parents report that they let their kids 0-12
use their mobile device to play games
• “My child asked for it” is the #1 source of
recommendations for books for 7-12
37. THE FAMILY &
COMMUNITY ARE MORE
IMPERVIOUS TO YOUR
MESSAGES BUT WILL
EVANGELIZE MORE
AUTHENTICALLY ALSO
38. CORE QUESTIONS
• What is our opportunity here?
• How does this change our notion of
“gatekeepers”?
• Can we facilitate this trend with
platforms or content like co-gaming?
• What does marketing mean?
Global cell stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basicsKenyan GDP & M-Pesa: The Praekelt Foundation. Retrieved from: http://www.mobileactive.org/blog/infovideo
Global cell stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basicsKenyan GDP & M-Pesa: The Praekelt Foundation. Retrieved from: http://www.mobileactive.org/blog/infovideo
Global cell stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basicsKenyan GDP & M-Pesa: The Praekelt Foundation. Retrieved from: http://www.mobileactive.org/blog/infovideo
Global cell stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basicsKenyan GDP & M-Pesa: The Praekelt Foundation. Retrieved from: http://www.mobileactive.org/blog/infovideo
2011 Global Cell Stats: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#mobile-basics
This is our FAVORITE literacy project!! Find out more: http://www.worldreader.org/
This is our FAVORITE literacy project!! Find out more: http://www.worldreader.org/
“If children have interest, then education happens…”
Source: Bowker Market Research : Understanding The Children’s Book Consumer in the Digital Age. (2011) More information at http://www.bookconsumer.com/