Axia is an award-winning visual communications company specializing in wayfinding, branding and advertising for city, corporate and retail markets. Axia provides solutions to move people forward, companies upward and communities onward. Here, great ideas take flight. At Axia, we believe there is no such thing as a bad idea, just another step toward a winning solution. We encourage our Clients to participate in the design process because their input is based on insight and passion. Our motto is simple. “Provide the best creative solutions for the best clients for the best results– and have fun doing it”. Axia Creative, formerly known as Mayfield Creative, is located in West Palm Beach, Florida with a client base that covers the entire US, parts of Canada and over 19 Caribbean territories. Todd Mayfield is the President and cofounder of Axia Creative. He has over 29 years of wayfinding, brand development, advertising and print graphics experience. He is also an accomplished fine artist and illustrator. Todd has earned numerous awards for design excellence and profound respect among his peers. His work has been featured in various industry magazines and books such as Print, Signs of the Times and American Corporate Identity. Currently, his company has a loyal client base from California to the Caribbean and parts of Canada. AXIACREATIVE.COM

1. Waterway Village Sign System
Design Intent
October 31, 2013
Axia Creative
axiac.com
C R E A T I V E
561.282.6205

2. © 2013 Axia Creative (Axia). All rights reserved. All
design concepts, production art, written content and
aesthetic format contained in this document are the
legal property of Axia. The recipient acknowledges
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that this material is proprietary and agrees not to use
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parts thereof, without the written consent of Axia,
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property known only by Axia. These drawings shall
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Intent only. All dimensions, engineering compliance
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fabricator/installer. Axia shall be notified of any and
eaturerio. Tendicipis et estrumque porunt quat aut voluptatiunt volores ra venimusto
ommoluptatem el expliquam esequi omnitate volorpos mostiatios consed explantur,
odi dolor si adic te nis eic te et est dolore vita experum quiatquatem. Nequamu
sandebis dendit ut fuga. Excea num nulpa sunt.
or disclose this material, or to make copies or use
as long as the material remains confidential and
not be used as shop drawings, rather as Design
and site conditions shall be verified by the contracted
all discrepancies, variations or substitutions from
these documents. Shop drawings, specification
details and samples shall be submitted to Axia for
approval prior to proceeding with fabrication. All final
sign messages and document specifications shall
be proofread by the client and legal requirements
checked by their legal counsel.
Production artwork, graphics, design concepts and
formulas shall be used solely for the execution of the
project represented in this document. They may not
be used in the course of future projects, resold or
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reconstituted without Axia’s written consent.
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lis sent volessit, ut velicid quidissunt rem faceaquod moluptur raeror ad essitiusa
derrorem. Nem et vel iscimus utent velecto dignihillab illiandit erum et aspe vitat idis
ent, quuntium resenditem quis ullaut laut labo.
Axia Creative | axiac.com | 561.282.6205
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Overview
Waterway Village Signage System | Design Intent | October 31, 2013
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3. Code
Specification
P1
Swatch
Description
Manufacturer
Source
TBD
TBD
TBD
TBD
P2
TBD
TBD
TBD
TBD
P3
TBD
TBD
TBD
TBD
P4
TBD
TBD
TBD
TBD
It is the Fabricator’s responsibility to match
all colors, finishes and materials specified
in this document.
Please note that visual accuracy of the
colors and finishes represented in this
document may not be consistent with
actual manufacturer’s swatches and
samples due to limitations of color printing
technology.
The Fabricator is required to appropriate
actual color swatches and material
samples from the manufacturer.
If a substitute or deviation is
recommended by the Fabricator, the
recommendation shall be proposed in
writing with a demonstration of equal or
better value for consideration by the
City of Gulf Shores.
Axia Creative | axiac.com | 561.282.6205
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Colors & Finishes
Waterway Village Signage System | Design Intent | October 31, 2013
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4. FONTS
Corbel Regular
Used for gateway signs
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Corbel Bold
Used for pedestrian guide signs
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
Axia Creative | axiac.com | 561.282.6205
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Fonts
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5. 1. Spec to come.
6'-0"
7 1/2"
4'-9"
1"
1'-4"
1/2"
7 1/2"
1/2"
1'-0"
1
P1
1
1
P1
1
2
5
4'-9"
1
P1
P1
1
P1
3
DETAIL
SCALE: 1”=1’-0”
P1
4 1/2"
1
P1
1
P1
10'-6"
3
5
5 1/2"
3 5/16"
4 1/4"
3 1/4"
9/16"
3 1/4"
4"
7 1/4"
P1
P1
1
P1
1 1/2"
1
4 1/4"
2'-0"
1
5'-9"
1
Axia Creative | axiac.com | 561.282.6205
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FRONT VIEW
2
SCALE: 1/2”=1’-0”
Primary Identity
Sign Type(s): ID1
SIDE VIEW
SCALE: 1/2”=1’-0”
Waterway Village Signage System | Design Intent | October 31, 2013
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6. 1. Spec to come.
1"
1/2"
1/2"
6'-0"
5 1/2"
P1
1'-4"
5 1/2"
2'-6"
4"
2 1/4"
3"
2 1/2"
3/8"
2 1/2"
2 3/4"
3
6
2
6
6 1/4"
3
DETAIL
SCALE: 1”=1’-0”
2'-0"
1 1/2"
1'-5 3/8"
1
5'-1"
5'-9"
1
FRONT VIEW
Axia Creative | axiac.com | 561.282.6205
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2
SCALE: 1/2”=1’-0”
Secondary Identity
Sign Type(s): ID2
SIDE VIEW
SCALE: 1/2”=1’-0”
Waterway Village Signage System | Design Intent | October 31, 2013
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7. 1. Spec to come.
Destination Message
4"
6"
3 1/2"
7 1/4"
DETAIL
SCALE: 1”=1’-0”
3'-4"
8 1/2"
1"
1"
6 1/2"
4"
1
7 1/4"
Destination Message
1 3/8"
3 3/4"
1"
Destination Message
Destination Message
3'-11 1/4"
3 5/8"
Destination Message
Destination Message
P1
7'-0"
1
3
7
9'-4"
3 5/8"
1'-0"
1/4"
2
Axia Creative | axiac.com | 561.282.6205
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FRONT VIEW
SCALE: 1/2”=1’-0”
Pedestrian Guide
Sign Type(s): P1
3
SIDE VIEW
SCALE: 1/2”=1’-0”
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