I entered the world of retail in the early 1990s and have worked my way up from the sales floor to the head office. Throughout that time, technological advancements have changed retail significantly. Interestingly enough, the following 5 principles have remained constant and don't show any signs of changing.
4. Customers Are Number One.1
Social media and mobile technology
enable customers to access information
freely and communicate directly with
retailers and brands. Customers are in
the driver's seat!
5. 2 Merchandising Teams Power
Retailers.
Pre-canned reports rarely provide the
insights that Category Managers
need. Automate the insights
discovery process for faster decision
making.
6. 3 Price Matters.
Value Matters More.
Pricing alone will not differentiate
your business. Begin offering retail
experiences that your customers value.
Use data from across organizational
silos to learn what customers want.
Then, give it to them.
7. 4 Supply Chain & Store Operations
Are As Important As Ever.
In an omni-channel
world, ensuring that
you have the right
product available at the
right place at the right
time will require strong
coordination and real-
time information.
8. 5 Location, Location, Location!
80-90% of retail commerce still
happens in a physical store.
Stores must be easy to access
and navigate. Digital
technology can enhance the
in-store customer experience.
10. This SlideShare is based
on a LinkedIn Post I wrote.
To read it, click here.
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