1. The document outlines a 10-step plan for companies to audit their digital properties and become compliant with the ePrivacy Directive regarding cookies and trackers.
2. It advises scanning websites and apps to identify cookies, pixels and trackers, then working with marketing to decide which to keep or remove. Consent mechanisms may need to be established for some trackers.
3. The classification of cookies and whether consent is needed can depend on how tools are configured, and the broader context is how data is used for direct marketing and lead generation.