Raki Bench - Founder Allo Apps Sep 3, 2015 at Arab Affiliate Summit, Cairo, Egypt

1. Raki Benchaou
Skype: Raki.bench
Facebook: Raki Bench

2. More than 400 Apps

3. More than 4,000,000 Downloads

4. Our Agenda Today…
1. The Idea ( Market Research )
2. Development ( Design & Programming )
1. Outsourcing
3. Monetization
4. Publishing
5. Marketing ( Making Money )
6. Case Study
7. Q&A

5. What & How does it work?
• Market Research
• Develop App & Game
• Integrate Ads & In-App Purchase
• Make money from Ads & IAP
• Repeat

6. What & How does it work?
Market Research
Development
( Outsourcing )
Monetize
Publish
Tweak & Optimize
Make Money

7. The Idea

8. DO NOT Reinvent The Wheel !!
Market Research

9. Crush the Castle
Angry Birds
Market Research

10. + =
Market Research

11. Study Top Charts

12. Mobile Gaming is HOT !!

13. Study Top Charts

14. Study Top Charts

15. App & Functionalities
• App Categories
• Photo & Video, Utilities,
Educational
• Functionalities
• Apply effect, Expense tracker, etc

16. Gameplay & Theme
• Gameplay
• Running, Shooting, Puzzle, etc
• Theme
• Animal, Candy, Zombie, etc

17. What & How does it work?
Market Research
Development
( Outsourcing )
Monetize
Publish
Tweak & Optimize
Make Money

18. I m not a designer neither a programmer
Why?

19. App Design
• Look for Style
• Look at some amazing art and style in
successful apps
• Keep it Simple

20. App Design Examples

21. • Stock images ( shutterstock.com, www.istockphoto.com
gettyimages.com )
• Games Assets (gamedevmarket.net , graphicriver.net,
reddit.com/r/GameAssets, chuppaMobile.com etc…. )
• App Graphic assets (graphicriver.net ,
chuppaMobile.com etc…. )
Art & Assets & Graphics

22. Outsourcing the App Design
• Where to find Artists & Designers?
• The Philippines option
• How do I hire them?
• Job Site : onlinejobs.ph +
easyoutsource.com

23. App Development Tools
• iOS - Xcode
• Android - Android Studio
• 3rd Parties (e.g. PhoneGap)

24. Game Development Tools
• Native (C++, Objective-C, Java, etc)
• Library (Cocos2d, SpriteKit, Metal
Graphic Frameworks, etc)
• Game Builders ( Unity 3D etc…)

25. Unity 3D

26. Unity 3D
• Windows / Mac OS
• Can make both 2D/3D
• Publish in most of the Store.
• http://unity3d.com

27. Explaining your project to the Programmer

28. Explaining your project to the Programmer
• Is he going to steal my Idea?
• Where to find Programmer?
• Look for Companies when you begin.
• India, Pakistan, Indonesia, Thailand, Vietnam
• How do I know if they are good?

29. Managing Projects
• Track their work
• Software ( TimeDoctor, TimeProof etc..)
• Communicate
• Basecamp, Skype
• Setting Goals
• ( Weekly, Monthly Target, payment cut etc…)
• How do I pay them if I am satisfied
• ( Direct via Paypal, Jobsite, deposit, escrow etc..)

30. Reskin

31. What & How does it work?
Market Research
Design & Development
Monetize
Publish
Tweak & Optimize
Make Money

32. Study Top Charts
How many monetization
channels?

33. Monetization Channels
• Advertising
• In-App Purchases

34. Ad Networks

35. Advertising Tactics
• 100% Fill-rate is a joke
• Use multiple Ad networks
• Apply Waterfall model
• Use Rewarded Video

36. Waterfall Model
Chartboost
AppLovin
AdMob

37. Advertising Placement
Where in the App I place the ads?
• Game start
• Game over
• Pause screen
• Rewarded video
• Banners for Content App

38. Advertising Placement

39. In-App Purchase Tactics
Currency = Coins, Heart..

40. In-App Purchase Tactics
Time = Monetize

41. In-App Purchase Tactics
Timed Offer

42. In-App Purchase Tactics
Free = Rewarded Video

43. In-App Purchase Tactics
Unlock Characters

44. What & How does it work?
Market Research
Design & Development
Monetize
Publish
Tweak & Optimize
Make Money

45. Publish
WHERE?

46. App Store(s)
• Apple App Store ( 99$ per year )
• Google Play Store ( 25$ )
• Amazon App Store ( Free )
• Windows Phone Store ( 19$ )
• Samsung App Store ( Free )
• Blackberry, Barns&Nobels etc….

47. What & How does it work?
Market Research
Design & Development
Monetize
Publish
Tweak & Optimize
Marketing - Make Money!!

48. More?
Marketing

49. App Store Optimization (ASO)
“Process of improving the visibility of a mobile app”
credit: Wikipedia

50. Optimization
• Icon
• Screenshot
• Description
• Keywords & Description
• Price / App Features / etc

51. ASO
• ASO = App Store Optimization
• KWO (KeyWord Optimization)
• CRO (Conversion Rate Optimization)

52. Tweak & Optimization

53. Tweak & Optimization

54. Tweak & Optimization

55. Tweak & Optimization

56. App Discovering

57. App Discovering
source: http://techcrunch.com

58. Search Behaviour
• Category or Genre
• game, magazine, olympics
• App Title
• angry birds, minecraft
• Inspirational Search
• great app, new app, top app
• App Functions
• crop photo, download video, camera effect

59. Keyword Research
• Seed Keywords
• Brainstorming
• ASO Tools
• Relative words
• Top Charts

60. ASO “Keyword” Tools
• sensortower.com
• appcodes.com
• mobiledevhq.com
• searchman.com
• and more …

61. ASO “Keyword” Tools
source: http://sensortower.com

62. Analyse Feedback
credit: Sensortower

63. Google Keyword Tactics
Candy Crush Saga

64. Google Keyword Tactics
Modern War

65. Localization
source: http://sensortower.com

66. The Principle of ASO
• ASO is not “Fire and Forget” Method
• Target less competitive kw when start
• Pick the battle you can win
• Download increase —> Target higher
competitive kw

67. Study Top Charts
Best keyword?

68. The Best Keywords
• High Relevance
• Less Competition
• High Traffic

69. Viral Marketing
• Text
• Picture
• Video
• PS. Don’t only sell the “App”
• PSS. Sell the “Story”!

70. Viral Marketing

71. Paid Traffic
• User Acquisition Cost
• CPI > $1 for quality app user
• CPI > $2 for gamer
• ARPU (Average Revenue Per User)
• ARPU > CPI = Profit

72. User Acquisition Channels
• Ad networks
• Facebook Ads
• Cross Promotion
• Other PR Channels

73. Facebook Ads Strategy
Important!!
Integrate
“Facebook SDK”
to track
“Mobile App Install”

74. What & How does it work?
Market Research
Design & Development
Monetize
Publish
Tweak & Optimize
Marketing - Make Money!!

75. Measure the Result
• Learn how people USE your app
• Analyse the FEEDBACK, review & suggestion
• Analyse the PATTERN of the download &
revenue
• Study the DEMOGRAPHIC of app users
• Study user BEHAVIOR in the app

76. Analyse User Behaviours
source: localytics.com

77. Analyse Patterns
source: localytics.com

78. Analyse Demography
source: localytics.com

79. Analytic Tools
• flurry.com
• google.com/analytics/mobile
• localytics.com
• and more …

80. Case Study

81. Case Study : The Idea

82. • Market Research : Quiz/Trivia apps
• App Store Trends : Guess Something
• My Theme : Movies ( Harry potter) - Kids Show (
SkyLanders …)
• Monetization: In App + Ads
Case Study : The Idea

83. Explaining your project to the Programmer
Cost ?
70$

84. Case Study : The App

85. Case Study : Revenue

86. Connection & Mindset
• Think as a BUSINESS!
• You need to NETWORK to build a
NETWORK!
• POSITIVE MINDSET is a must!
• TAKE ACTION!

87. Raki Benchaou
Case Study with