Looking for some ways to punch up the creativity of your email marketing campaign? If so, you could focus on visual elements, content — or ideally, a combination of the two. Following are 4 tips to get you started. Read the original article on businessgrowthleader.com

1. 4 Ways To
Increase Audience
Engagement In
Your Next Email
BUSINESSGROWTHLEADER.COM
March 13, 2016

2. Looking for some ways to
punch up the creativity of your
email marketing campaign?
If so, you could focus on visual
elements, content — or ideally,
a combination of the two.

3. Following are 4 tips to
get you started.

4. Use Color
Color can grab people’s attention, but it
can also work in more subtle ways.
Colors are linked to certain emotional
responses.

5. you may have heard that
wearing a blue suit to an
interview makes you seem
trustworthy and dependable.
For Example,
That’s why companies like Dell,
IBM, Ford and GE have blue
logos; consumers want to buy
machines that are dependable.

6. Use Photos
Photos are another attention-grabbing
feature, but they need to have some
purpose.
Take a look at how clothing retailer
Banana Republic uses photos;
sometimes the image fills most of the
email, giving customers a detailed look
at whatever item is being promoted.

7. Even if you’re
not in the
fashion industry,
you can still
come up with
clever ways to
use photos.

8. Tell people
what to
expect
Community.is sends out a weekly
newsletter that features three headings
for its content sections: short, mid and
long. That tells subscribers, “We’re
respectful of your time.”
Readers who are too busy to check out
the “long” item can always come back to
it later.

9. Curate
You may not have enough content of
your own to fill a newsletter, but when
you curate content, you can offer
relevant information to your subscribers,
and hopefully, increase your
engagement.

10. Summarize a handful of items
your subscribers would want to
read, providing a hyperlink to
those pieces.
Your curation provides a service
for them, saving them the effort
of having to find that news
themselves.

11. BusinessGrowthLeader.com