2. Who will we be working with today
Lets form Teams…
3. Introduction
About Us
Who am I
Why am I here
About You (Take 2 minutes to tell the members of your group)
Pick one of 2 themes (Season/ Colour)
In the context of the theme, who are you (What’s your story)
Why are you here
What are your strengths
What are your key gaps
About Today
How are we going to learn today
What are your expectations from today
4. Lets Warm Up
A clerk at a butcher shop stands five feet ten inches tall and wears
size 13 sneakers. What does he weigh?
5. The Myth About Presentations
Its all about style
Animations are essential
Splash it with colours
Presentations are an exciting way to deliver a message
Presentations capture everything we want to say
Presentations are great to convince an audience
“Lets not show numbers”
One size fits all
Say as much as you can
Presentation is about the presenters
Technical, academic, business, sales presentations are each different in every aspect
6. What is a presentation
Communication tool for
What we want to achieve (Objective)
Where will we achieve this (Location, process, people, systems)
Why we need this (Case for change)
How the objective will be realised (Method)
What resources will be spent realising it (Resourcing – financial, human capital)
When will we get this done (Time)
Essentially a presentation is:
A Story
A Case for Change
A convincing argument
A sequence/flow of logic
Note: Prequel to any presentation is an elevator pitch!
What does an elevator pitch have?
“Here’s what our project is about…”
“Here’s why it is important to do it…”
“Here’s what success will look like…”
“Here’s what we need from you…”
7. Lets convince Steve Jobs
Steve Jobs has just returned back to earth for 20 minutes and he is not happy
with Apple’s board or the performance of the company. He has executive
power for these 20 minutes.
Prepare a 2 minute elevator pitch as a group to Steve Jobs as to why you
should be in his Top Team to drive the Business.
Time to Prepare : 10 Minutes
Time to Present: 2 minutes
9. What are core presentation skills
Interpreting the Audience
Body Language
Voice Modality
Eye Contact
Content
What’s in your slide?
What do your slides look like?
Are you making people read a lot?
10. How do we make presentations
Write the story on paper
Think how you want to tell the story
Translate the story to on-screen presentation
Tell the story
17. How should we think? – Building the Story
Have we covered
how we will make
the strategy
happen?
Do we have cost
plans?
Are roles and
responsibilities
defined?
Have we justified
the “How”
Do we know how
the money will
come in?
Are we reflecting
insights and facts
in the justification?
Recommendation
Have the benefits
been identified
and quantified?
Have we stated the
benefit?
Does the strategy
answer the
question?
What is the answer?
Do we have a key
question that
stems from the
analysis
Have Opportunities
been included?
Is this the right
question?
What is the pivotal
question to
materialise the aim?
Identify the main
issues
Identify the cause
What happens if
we change
nothing?
Which
option/change
takes us to the
desired aim?
Change,
Complication,
Consequence
Is there a clear
Aim?
How do we define
success
Are there any pre-
set objectives?
Can we answer a
“so what…”
question?
Start Point/So What…
18. What you need to remember
Where is the
issue
• What is the objective
of the business
• Business context
• Size of the issues
What are the
facts
• What do we know?
• What are the trends?
• What is the market
like?
• Who are in the
target?
How do we want
to approach the
solution
• What are the
options?
• What is feasible?
• Where is the
performance
impact?
• Where is the wealth
impact?
What is the
solution and
how do we make
it work
• Which option do we
take?
• How are we rolling it
out?
• How do we keep it
alive?
What are your key
segments?
What are your consumers
like?
Expectations
Aspirations
Willingness to
spend
What are the Purchasing
patterns?
What product can you
offer?
What are the key selling
touch points?
What product can you
give them?
How do you plan to
generate revenue?
Is there a business
strategy?
Is there any direction
regarding the product?
What is the plan for
growth?
The consumers that will
win it for you
The product that will be
given to consumers
The price which
generates sales
The costing that
ensures sustainability
YOU MUST REMEMBER
Nothing beats a single focus to achieve a winning objective
Nothing beats a focused plan
Nothing beats logical thinking
Nothing beats consumer relevance