This document discusses how to identify search intent by analyzing search queries. It recommends starting with the query semantics, verbs, nouns and prefixes/suffixes to understand meaning. Syntax should also be checked. Intent can be implied by organic results, ads, search features and mode/location of search. Identifying intent involves understanding the user's situation and monitoring snippets, modifiers and analytics to track changes over time. Dissecting queries and understanding context are important for determining informational, commercial, transactional or local intent.